Conversion optimisation is often (and mistakenly) believed to be achieved by a change in technology, however, the reality is that optimising your website requires methodologies and techniques that expensive technology cannot achieve. So we're here to help you avoid costly mistakes by creating a Master Class that explains the same optimisation fundamentals we use to increase our client's online conversion rates. We'll equip you with the knowledge to steer your strategies, teams, developers and agencies in the right direction. We'll ensure that you walk away from the Master Class with an inventory of conversion know-how. After all, we here to educate, not dictate!