The 24-year old CEO of Social Chain, Steven Bartlett leads a team of over 100 creatives in the most ground-breaking agency to come out of the UK. With offices in five locations worldwide, Social Chain now works with some of the biggest brands in the world, including Apple, Coca-Cola and Warner.
Steve is now an established speaker, investor and was named Digital Entrepreneur of the Year 2016. In his talk, Steve will address how brands can delve deeper than engagement with their social activity. Views, likes, retweets, shares, comments; are all ways in which we engage online. This is measurable, this is the industry norm, but what if there’s something more valuable and meaningful that determines the success of capturing an audience? Steven will discuss how going to a deeper level by making people ‘feel’ something is the real driving force behind engagement.
In addition, Steve will discuss the value of building relationships with micro-influencers and brand ambassadors and their role within your campaigns. Analysing digital engagement beyond impressions is more important than ever before with the real value online coming from exploring emotional impact and thus measuring the effects on ROI.