Measuring What Matters in Mobile World
Igor Skokan
Measurement Lead
Facebook
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At Facebook, our mission is to make the world more open and connected. It’s an ambitious undertaking, to say the least. And a key part of succeeding in this mission is understanding how people and businesses connect, and measuring these connections between marketing and business value. There’s no value in marketing if you cannot measure the success on brand and business results. So, what does this mean and look like for your business, your metrics and your goals?
