Ela Moraru joined Google in April 2012. She drived the performance business verticals, in e-commerce and classifieds. Previously she was part of the management team at Xerox and Microsoft. Ela Moraru holds a Ph.D. degree in Communication Sciences with a thesis focusing on the evolution of the public sphere along side with the transformation of the access to information of the citizens. Recently graduated a Business Academy at Duke University. She teaches at the Faculty of Mass Communication and believes only those that learn, unlearn and relearn are the best achievers.