Fadi is skilled in growing and developing businesses and has over 15 years of experience delivering omni-channel commerce solutions to brands around the world.
“Fadi is a true digital evangelist with a strong entrepreneurial background. Sitting at the intersection of brand, content and commerce, he understands how and why people shop online. Geometry is focused on transforming brand equity into action and Fadi brings a perfect blend of vision and know-how to the table to ensure that our programs inspire and engage people online” said Steve Harding, global Chief Executive Officer of Geometry Global.
“I’m delighted to be joining an agency that is deeply immersed in improving how people shop. The challenge for me is to define the optimum digital infrastructure and tools that are needed to create the ultimate customer experience from trigger to purchase. I will help drive digital innovation for our clients so that we can help them stay ahead of the curve. It’s an exciting opportunity and I’m ready to get started,” said Fadi Shuman.
He joins from award-winning global e-commerce agency BORN as Co-founder, Chief Creative and Commerce Officer. Under his leadership the global commerce division expanded its footprint across North America, Europe and APAC. Fadi has worked with iconic brands and businesses including Red Bull, DKNY, M&S, Unilever, TATA Group, Tesco and Tag Heuer.
Prior to joining BORN, Fadi was CEO of the agency he founded, POD1, which operated in London and New York and focused on creating transformative e-commerce experiences for businesses such as UNIQLO, Net-a-Porter, Mr & Mrs Smith, and Salvatore Ferragamo.
As a creative technologist, Fadi co-created proprietary technologies and platforms including the profitable List Ideas, a way to create online wish lists from items across the web, which grew to a community of over 100,000 users. He also co-founded kamikazevideos.com, an online platform for extreme sports enthusiasts that tapped into the nascent growth of user generated video, distributing these to multiple online channels in Europe and Asia, eventually selling the business.
Fadi has served as a judge on multiple juries including the Webbys, EcommerceAwards.com and Awwwards. He has landed a BIMA, Pixel Award, FWA, IMA and was listed on the 2012 Inc.500.