With data knowledge from hundreds of cross channel campaigns, George is a strategic thinker and true advocate of digital and performance marketing. It is only natural that his marketing approach includes outbound and inbound marketing analysis that span over a decade of advertising and sales experience.
In 2011, he joins the Think Digital Group to set up and grow ForestView into a leading performance marketing agency in CEE with campaigns running in over 35 countries.
Starting from sales and direct marketing in the UK he moved to Greece towards the end of the “dot.com boom” and worked on internet ISP, private banking and mobile marketing projects with Upstream. He then became Business Development Director & Strategic Advisor for the Olympic DDB Group. He worked on major accounts and help develop DDB’s network in South East Europe. He spent time in in Romania as Executive Director and later became MD of the DDB Belgrade office. Returning to Greece he set up his own activities in the field of entertainment marketing with major clients like Coca Cola, Cosmote, Patras Cultural Capital of Europe, US Embassy etc. Later he sets up a 3D digital services unit for JNL Advertising and takes them all the way to Dubai. He then joins MTV as Head of Marketing & Business Development repositioning the channel closer to the local market. He kick starts several interactive projects, including a production with worldwide airing in 120 countries.
George is a frequent conference speaker and judge on European digital advertising panels, a member of IAB, the Greek E-Commerce Association, Advertising Association and Board Member of the Institute of Communication, Training programs guest lecturer as well as a passionate trekker and adventurer.