Lee Odden is the co-founder and CEO of TopRank Online Marketing, an integrated marketing consultancy for companies like McKesson, Dell and Wolters Kluwer. With over 17 years in the online marketing world, Lee has served on the advisory boards for the DMA Social Media Council, MIMA and Incisive Media’s SES conference. Lee is also the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and was named a “Social Media Marketing Expert To Watch” by LinkedIn. Lee has led content marketing projects for numerous marketing conferences including Content Marketing World, Social Media Marketing World and MarketingProfs B2B Forum.
Cited by the Wall Street Journal, The Economist and Forbes Magazine, Lee keynotes conferences and corporate events internationally and publishes one of the most popular marketing blogs on the web at TopRankBlog.com. You can find Lee on twitter @LeeOdden and writing at Online Marketing Blog.