Publicis Media Performics is now the performance operation in Publicis Media, working with all agencies in the group as well as direct with external clients. As Global Chief Revenue Officer Marco is responsible for growing the Performics business globally. In this role, he works across marketing, new business, the product roadmap, commercialization and driving an innovation strategy in the performance space.
With 20 years’ experience in media, 15 in digital, Marco is a leading authority on digital strategy. He has held a number of senior leadership roles across Publicis Groupe and before joining Performics he lead Starcom Mediavest Group’s performance unit globally. Prior to this, he was part of VivaKi’s global leadership team, where he led VivaKi’s market-leading programmatic media buying practice across EMEA and the US.
He is a regular conference speaker and industry commentator and was ranked as the fourth most influential person working in digital by The Drum magazine ranking the UK’s top 100 digital professionals in the industry.
Marco also enjoys mentoring at UCL University and being part of the Speakers4schools project which entails presenting on the industry to 16-17 year olds in schools all over the UK.