Matt is the CEO and founder of performance-io, which uses audience behaviour data to define ‘optimal online ecosystems’ for brands before they are built, and then optimise and improve their subsequent campaigns.
Prior to founding performance.io Lowe spent five years at Health Unlimited and in 2015 launched the first healthcare-focused SEO agency Search Unlimited. Prior to that he spent a decade in pharma, first at Sanofi and then Grünenthal, rising to senior marketing manager at the latter before moving agency-side.
performance.io, which also focuses on the tech sector, said it would enable clients to win more cost effectively online than they would do through more traditional routes such as the sales force.
The agency begins life with eight clients on its books, including Bayer Animal Health, Roche and Amgen, plus video tech startup Stootsta, all of which have added the agency to their preferred supplier list.
Matt is also Chief Marketing Officer for Artmatr, an art robotics and engineering company.