Melanie Arrow

Entertainment Lead and Strategy Director

BBH London

Melanie Arrow is the Entertainment Lead and Strategy Director at BBH London. Mel leads the global Absolut account, and is currently relaunching the brand across the world, as well as leading all content projects, working with BBH’s Bafta-award winning in-house production company, Black Sheep Studios.

Mel writes, fiction and non-fiction and has been features by publications such as Contagious magazine, Fast Company and The Guardian.

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