Sarah Flannery

Head of Display and Paid Social

Forward3D

No one can deny the need for Paid Social on every eCommerce brand’s media plan this year. Since Facebook’s seismic shift in focus away from community, and staunchly towards showing how it can deliver against tangible business objectives, Facebook by some estimates now accounts for around 33.9% of total worldwide display ad spending. The rest of the pack have closely following suit launching Paid Advertising with performance focused goals and tracking systems to match.

Through utilisation of paid social’s people based tracking, brands are fast cottoning on to the effectiveness of this channel.
However, what does it really take to get these tangible results? Here we discuss the key blunders we see that hinder brands on their path to eCommerce success and what changes can be made to absolve them.

No one can deny the need for Paid Social on every eCommerce brand’s media plan this year. Since Facebook’s seismic shift in focus away from community, and staunchly towards showing how it can deliver against tangible business objectives, Facebook by some estimates now accounts for around 33.9% of total worldwide display ad spending. The rest of the pack have closely following suit launching Paid Advertising with performance focused goals and tracking systems to match.

Through utilisation of paid social’s people based tracking, brands are fast cottoning on to the effectiveness of this channel.
However, what does it really take to get these tangible results? Here we discuss the key blunders we see that hinder brands on their path to eCommerce success and what changes can be made to absolve them.

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