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DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
9:30
9:30

THE GRAND OPENING

THE WAKE UP CALL

Jeff Leach, Host & Entertainer

OPENING REMARKS

Dragos Stanca, Founder, ICEEfest
iceefest bun
Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
tdg
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
iab europe

OPENING KEYNOTE

Joris Evers, Vice president and Head of Communications, Europe, Netflix
"The Future of TV"
Joris Evers will present the Netflix vision for the future of TV and explain how Netflix, which became available around the globe in January, is far from done improving its service to appeal to audiences everywhere.
NETFLIX
1200x628
10:30

THE GLOBAL CONTENT KINGS

Major brands from arround the world to explain their vision about the future of content, TV, publishing, journalism and advertising

Rob Bradley, Global Director of Digital Advertising Revenue and Data, CNN
"Brand storytelling in the Digital Age: The marriage of data and creativity"
Publishers now have the data insight and creative capabilities to move away from the standard online advert. Videos, infographics, illustrations and beyond aren’t just “better ads”, but can be extremely powerful brand storytelling tools informed by data targeting and evaluated through deep campaign reporting. In this presentation, CNN International’s Director of Digital Revenue & Data, Rob Bradley, will discuss how CNN works with data to elevate the network’s ad-based storytelling beyond the standard ad.
cnn
Duncan Hooper, Editor in Chief (digital platforms), Euronews
"Taking a wider angle – or what the media can learn from Philosophy Football FC"
The notion of balanced reporting is almost taken for granted in most journalism schools today. However, the rise of social media and data-driven decision-making have put pressure on this concept. Stories that prompt a reaction, one way or another are more likely to be shared than those that are seen as balancing two points of view. But what if our response to the changing role of the media, rather than to restrict our perspective, is to enlarge it? Can modern media in fact reflect the diversity that drives international events better than the traditional claim and response? To do this, we need to reexamine traditional thinking about what constitutes a «balanced» story and consider ways to better represent the world in which we live.
euronews
David Goddard, Programmatic Trading Manager, BBC Advertising
"Navigating the programmatic revolution"
Programmatic allows digital publishers to grow revenues efficiently while giving brands a greater degree of personalisation, audience targeting and measurability for their advertising campaigns. And as part of the world's most trusted news brand, bbc.com needs to ensure that its reputation and that of its advertising clients is also protected, while commercial objectives are met. David Goddard will share his insights into current perceptions, the realities and the future opportunities for programmatic advertising for the advertiser and the publisher. Why does this technology deliver much more than cheap inventory? Why is the technology you select so important? What is the value of programmatic direct? What does audience extension mean to bbc.com? He'll also tell you why programmatic is not all about data.
BBC ADVERTISING ID stacked aug15
Arnaud Simon, Senior Vice President, Content & Production, Eurosport
"How to engage sport fans? Let’s be LIGITAL!"
Find out how Eurosport is fuelling the passion of sports fans using the latest linear and digital storytelling 
eurosport
12:15

THE SCIENCE OF VIRALITY

Alec McCrindle, Creative Director, Yahoo! Studio EMEA, Yahoo - Tumblr
"Making inspirational content (and future proofing your business) "
The last few years have seen significant growth in content marketing. In this session, we'll share research that shows why inspirational content marketing in particular is effective for driving key brand metrics, as well as best practices you can follow to make your content more inspirational. And while sharing of research and best practice may help in the near term, we should also ask the question: with the growing availability and quantity of behavioural data, is it possible that inspirational data-driven content marketing be used to shape the paths that brands take in the future?
Yahoo---Tumblr-logo
Richard Harless, Country Manager, Germany, Shazam
"Connecting the World Around You"
Connected Marketing: Strategies and examples for connecting offline and digital marketing to increase consumer awareness and engagement.
shazam-app-pic

Maker Studios / The Walt Disney Company. What began as friends with a vision is now a global media brand with tens of thousands of creators, millions of subscribers, and billions of fans worldwide. Maker Studios is the global leader in short-form video and the largest content network on YouTube. Entertainment is evolving and Maker Studios is at the forefront.

Eyabo Macauley, Director Commercial Partnerships EMEA, Maker Studios
"Innovating Elevating and Celebrating Content"
How the seismic shift in the way that content is being created, consumed and distributed has given way to an entirely new creative expression and totally different medium for brands to build relationships with consumers.
maker studios
Tom Pachys, Co-Founder & Chief Product Officer, Playbuzz
"No One is Consuming Your Content "
Without engagement, your views are worthless. It’s time to focus on what matters. This session will provide the tool set to create interactive, engaging “smart form” content that aligns with modern content consumption habits.
logo-big
Screen Shot 2016-05-28 at 5.59.53 PM
14:00
14:00

SPECIAL KEYNOTE

Focus@Will started in Los Angeles in 2011 when founders Will Henshall and John Vitale became interested in why people like to listen to music while at work and studying. They created a new neuroscience based music service that helps increase your focus by reducing distractions, energizing you and helping you hit those critical deadlines.

Will Henshall, Founder, focus @ will

Will has achieved notable global success both as a musical/visual artist and as a technical inventor. In 1987, he founded the British pop soul band "Londonbeat" and had two Billboard #1 hit records, “I’ve Been Thinking About You” (91) and “Come Back” (95). He founded Rocket Network, a Paul Allen/Cisco-funded San Francisco company, in 1995 and created the professional audio media transfer system, DigiDelivery. He sold the company to Avid/Digidesign in 2003.

"The Science and Beauty of Attention"
Politicians and advertisers try to control your attention because if they can, they know they can also control your ideas, your worldview, and even your heart. But your attention belongs to you and you alone. New technologies can help you do some amazing things with it.
focus at will
Screen Shot 2016-05-28 at 5.50.03 PM
15:00
15:00

THE CRAZY ONES

"State of Digital" is the place where those working in digital can find the right content, which fits their needs, their current position and the state of the digital marketing implementation of their companies. The concept of State of Digital was thought off and developed by Bas van den Beld based on several teaching and marketing principles brought together. Don't miss a great keynote.

Bas van den Beld, Search & Social expert, trainer, speaker and publicist, State of Digital
"The Content Problem: Reaching the right audience at the right time and the right place"
In this talk Bas will discuss how content marketing is heading in a wrong direction and how to solve this problem.
state of digital

During his time at Google Zoo in Paris, Franc (with a "c") has worked on creative led projects for brands such as Bvlgari, Google Play, Kenzo, Samsung, Louvre Abu Dhabi, VW, Coca Cola and Chanel.

Franc Cheetham, Creative Director, Google Zoo
"Where am I? Making a new real world"
We're looking up, looking at, traveling to, more places than ever before. The drive to map and capture our world paves the way for new modes of storytelling, observation and interpretation. So where are we now in this new real world we're creating? As a creative it provides a whole new world of possibilities
zoo franc

Anthony leads the R/GA London’s Lab, where digital interactions are explored in the physical space. During his time working at R/GA, he has been part of several cutting-edge, award winning projects for brands like Beats by Dr. Dre, Google, BBC, Nokia & Microsoft, Ray-Ban and Telefonica O2.

Anthony Baker, Technology Director R/GA London, R/GA
"Emerging Technologies and Conversational UIs"
There is an imminent technology disruption. Emerging technologies are giving birth to a whole new wave of interfaces and experiences. Computer vision, motion tracking, connected devices and VR/AR are transforming once again, the way we can interact with brands. At the same time, Machine Learning is taking over the digital landscape. Powered by easy-to-access, cloud based learning engines and neural networks, this emerging technology is enabling the creation of smarter services across all kinds of channels. From personal assistants to automated online services, and at scale. Simultaneously, chat platforms like Facebook’s Messenger and WeChat are evolving from messaging apps into conversational portals enabling a whole host of experiences. This is the rise of conversational commerce. It’s exciting, and challenging, because 1-to-1 conversations change the way that we design and craft solutions. As with other disruptive interfaces, conversational UIs fundamentally shift the way we tell stories. Are brands and agencies prepared for what’s coming?
RGA_ColorOnWhite

DDB Stockholm is one of the most creative and awarded agencies in Europe.

David Sandström, CEO, DDB Stockholm
"The Swedish Model - how is it that Stockholm beats Silicon Valley at innovation?"
David Sandström will share his view on why Stockholm is ranked as one of the most innovative cities in the World. The logic behind this seems to be rather illogical. Without creative directors, with flat structures and a constant mix of ideas+design+tech DDB Stockholm is creating project upon project that transform brands digitally. David will talk about  the agency’s vision and story behind the success.
ddb stockholm
17:00
17:00

THE INTERNET GIANTS

Rustam Ziganshin, Agency Partner CEE, Facebook
"Facebook: Driving Value for Brands"
Fundamental shift of media consumption into mobile already happened. Facebook leads this change as a mobile-first company. The presentation is how Facebook as a media channel and marketing platform delivers the value for brands in a Mobile World.
facebook
Marcin Malinowski, Head of Global Partnerships CEE, Google
"The better half of the World"
The latest trends. Who does it well in the advertizing world? Ads quality. What is the future?
google
Nadine Neubauer, Brand Development Lead DACH / Nordics / CEE, Instagram
"Instagram – Brands telling their story in a visual way"
Instagram
Ian Hurlock, EMEA Partner Sales House Manager, LinkedIn
Screen Shot 2016-04-13 at 11.58.34
19:00
19:00

IAB MIXX AWARDS 2016

MIXX Awards is an initiative of IAB Romania. Its mission is to protect, prove, promote and professionalise the online advertising, media, market research and analytics industries. The MIXX Awards mainly and solely goal is to celebrate and recognize the excellence in creative and effective Digital & Mobile and Media campaigns from Romania. Click the picture to learn more.

Host

Jeff Leach, Host & Entertainer
iab mixx
DAY 2, 10th of June 2016
10:00

THE SPECTACULAR WORLD OF VR & AR

The 1st VR & AR event in CEE is proundly hosted by ICEEfest this year. Are you ready for the future? Prepare to be amazed by our great speakers.

Juliet Dervin, Director of Digital Integration, Discovery Networks CEEMEA
"Discovery and VR: Satisfying Curiosity in a New Medium"
Find out how Discovery is using Virtual Reality to deliver newer, more immersive storytelling experiences for viewers and brand partners.
discovery cemeea
Clemens Kirner, Founder and CEO, Innovation.rocks Consulting Gmbh
"Indoor navigation and experience with augmented reality and without any supportive hardware"
Clemens will deliver a short presentation of insider navigation, products and solutions, some examples form the first implementations and case studies as well as next developments of the solution and products.
innovation rocks
Rumen Filkov, Researcher and Entrepreneur, Vorarlberg University of Applied Sciences
"The User as Center and Challenge in the Virtual Worlds"
Virtual- and augmented-reality technologies exist since several years now. This year though they are on their biggest rise. Almost every week there are news regarding new head-mounted displays, sensors, technologies and innovations. 360 photos and videos became part of the social networks, and provide new impulse to everyday marketing and advertising. Interactive AR and VR setups are used at fairs to lure new customers, and in show rooms for virtual product try-outs. This seems easy, because most people nowadays are experienced with computers, smartphones, games and social networks. But many of them don't want to just stay passivly and watch. They enjoy interacting with the virtual environments, since the interaction is convincing, natural and easy enough to follow. This convincing, natural interaction with the virtual world poses a new challenge to the virtual- and augmented-reality installations.
Logo_FH_Vorarlberg_Vector.svg
Scott Hope, Commercial Director, AR Experiential Ltd.
"Disruption brings opportunity: welcome to the world of augmented experiences"
The worlds of digital marketing, omnichannel retail and events are converging for a new era of integrated, experience based marketing communications. With omniscient customers now the norm, brand owners are acknowledging the customer journey as an integral product experience. As marketers, we’ve a broad range of ‘digital’ technology at our disposal with Augmented Reality (AR) one of the most compelling and most important for integrated strategies. Join us to review case studies in retail where AR is delivering brand strategy for a new type of connected audience. We’ll consider disruptive thinking on experience design at events - immersive storytelling & multi-sensory engagement plus the opportunity for CRM integration, user generated content, social amplification and ROI measurement. We’ll explain why AR, not VR, is the greater opportunity and introduce AR Smart Glasses as the ultimate replacement for the smartphone.
AR Experiential Ltd

Are you ready for the VR drive test? Innovation.rocks will do a live on stage demo with their latest project for Volkswagen. Click the picture for a nice showcase.

Sergiu Ardelean, Creative Director, Innovation.rocks Consulting Gmbh
"Driven by Augmented and Virtual Reality"
After a short presentation of innovation.rocks, products and solutions we'll give you a case study based on one of our clients "Volkswagen". VR&AR gets integrated in campaigns with the possibility to test it on the vehicles on site provided by Volkswagen for the event. Look into the future.
innovation rocks
Screen Shot 2016-05-28 at 6.45.45 PM
12:00

SPECIAL KEYNOTE

Salvatore is an engineer, artist, hacker and interaction designer. He is a TED Fellow (2012), Eisenhower Fellow (since 2013), Yale World Fellow (2014) and teaches Interaction Design and Digital Design at Rome’s University “La Sapienza”, at ISIA Design Florence, at RUFA, Rome University of Fine Arts, at IED, Istituto Europeo di Design. He also had a brutal experience with cancer, and he won. Don't miss a great keynote. Click the picture to find out Salvatore's story.

Salvatore Iaconesi, Founder, Art is Open Source
"Innovation and Transgression"
In the digital era all organisations are cultural organisations. When everything tends to transform into data, information and interactivity there is only one product left: the possibility to define the perception of what is normal and expected in the present and the vision for the future. When this happens, the role of transgression, which is the attitude at going beyond norms and the existing boundaries, assumes extreme value. Since the emergence of Experience Economies (PInes and Gilmore) arts and creativity have started to become fundamental assets for business. Enzensberger called this process "the industrialization of the mind" and the paradox of cultural industries: they cannot create their product – culture, which is a social product –, but merely induce and reproduce it. This paradox forces the industry to learn how to deal with transgression (with the "troublemakers", using the work adopted by Enzensberger), by coopting or hiring it, or by putting it on a stage, to be able to benefit from its capability to innovate radically and in original ways. Transgression becomes a space for innovation: Grosz calls it the "excess space", Canevacci Ribeiro calls it "methodological indiscipline". By doing so, the industry also contributes to the progressive encoding of transgression and, thus, to its end, to the eviction of the "excess space", leading to less innovation and less development. This frame defines the importance of transgression and conflict (and, in general, the challenges to the status quo) in any innovation scenario. Therefore it also highlights the need to create ecosystems in which transgression is not only possible, but also desired and valuable, providing for high degrees of diversity and possibilities for autonomous self-representation and self-determination. This is a Third Space (Bhabha and Soja), in which (top down) strategies and (bottom-up) tactics come together, in a space for opportunities. The keynote is a visual journey in "Innovation and Transgression", highlighting the concept trough remarkable examples and conceptual representations based on data, facts and design fictions.
aos-logo-head-300x100
Screen Shot 2016-05-28 at 6.57.41 PM
12:30

THE CRAZY CREATIVE MINDS

Damola Timeyin, Strategist, BBH Live
bbh
Kate Murphy, Creative, BBH Live
"IN PURSUIT OF THE IDEA"
In our world, different makes a difference. But can we create distinction if we continue doing things in the same way? This session explores a contrarian route to the idea, via the pages of sci-fi literature, a nod to gender politics and data, because everyone loves data.
bbh
Tim Last, Products & Services Director, Grand Visual
"Augmented Reality For Digital Out of Home"
Digital out of home is an exciting new canvas for advertisers, offering the opportunity to create truly innovative & memorable experiences. Tim Last from Grand Visual will talk through some of Grand Visual's most successful Augmented Reality campaigns for Pepsi & Disney. 
grand visual

Evolving consumer behaviours, technologies and competitor landscapes are impacting business. Palladium exists to give their clients a competitive advantage through digital. Palladium works to adapt and improve the business, enabling it to thrive in today's and tomorrow's digital society.

Daniel Spicer, Social Business Director, Palladium Digital
"Unlocking the Power of Social"
A quick look at the social media landscape, where we were 3 years ago, where we are now, and what it means for your business . The power of social business (internal as well as external communities) . How to integrate social across your organisation (people, processes, technology).
Picture1

MullenLowe Group maintains most effective agency in the worldwide ranking for 6 years now. LOLA is a creative and strategically driven advertising agency with a Latin spirit and global reach. Olé around the world! Discover more (click on picture).

Chacho Puebla, Executive Creative Director, LOLA MullenLowe
"Why creativity sucks"
Keeping creativity interesiting to change or empower behavior.
logo_career_rosa
Screen Shot 2016-05-28 at 7.07.07 PM
14:30

THE FUTURE OF ADVERTISING

Steffen’s focus is on enabling Google’s clients to grow internationally with the help of Google products and internationalization solutions. He is also looking into how Google and Startups can work better together. Steffen has been working with Google’s Product Teams around the world for more than 12 years.

Steffen Ehrhardt, Internationalization & Startups Lead EMEA, Google
"Borderless Thinking"
The world and technology is changing faster than ever. Doing business cross borders was never easier and opens up a lot of new opportunities and even small companies can now disrupt industries. Learn about the opportunity, where to start and our perspective.
google
Norm Johnston, Global Chief Strategy & Digital Officer, Mindshare
"The Third Wave of Digital Marketing"
In the next few years, consumers will see an explosion of devices and objects connected to the Internet, everything from your car to your body. Over 130 million wearable technology devices alone will be shipped in 2018, and by 2020 some 50 billion “things” will get plugged into the Cloud. All of these new digital connections will bring more data and more marketing opportunities for brands to better connect to and service consumers, everything from bio-metric targeted advertising to new branded utilities and experiences.  In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are exploring the post-mobile Third Wave of Digital Marketing. 
mindshare

INDG develops technology that enables engaging digital product experiences. They combine the science of technology with the artistry of computer-generated content. Their vision is that at some point in the future all products can be made virtually available to everyone everywhere on the planet.

Frans Vriesendorp, CEO, INDG
"CGI enables more than VR or AR"
Google, Facebook and Microsoft are just some of the almost too well-known companies putting their weight behind the latest wave of Virtual Reality and Augmented Reality hardware. Finally, some say, these technologies start to become feasible. And they surely have the potential to change a great many things. There is something, though, that may not be immediately obvious to everyone. The emergence of these simulated worlds is fast-tracking the use of 3D and computer-generated imagery as the basis for all communication. And that brings with it possibilities, but at the same time some dilemmas. With the flexibility of CGI comes the promise to adapt products to an almost intimate, individual level and leave the “one size fits all” model. People become designers as well as consumers (of their own designs). However, being confronted with the wealth of options induces a feeling of anxiety and an inability to make choices at all. Enter the expert once more, who is there to guide you and make the experience a pleasant one again. Discover how brands can provide true value by helping consumers with expert advice. Curation and automated guidance can overcome the pains of the new-found freedoms of choice. With a richness not viable before, product experiences can and will return satisfaction to the process of tailoring a product to individual tastes.
INDG

Catalin Nastasoiu is a communication generator, a ceramist, a visual artist, senior designer, and producer. A New Yorker by adoption, he now collaborates with CME, PricewaterhouseCoopers, Paramount Pictures, New York University, Production Resources, Loews Communications, HKM Productions, R&R Live, Canon, CNN International and more.

Catalin Nastasoiu, Co-Founder, CATAPULT CREATIVE PARTNERS
"For the sake of Pixel"
When your identity is a pixel, how do you make it seen and spoken about? Today everything is communicated and communicates. The creative challenge is to find the language that everyone understands. RONATIV: how anyone can easily speak The Romanian.
catapult

Happy Finish is a global creative production studio and agency offering 360 cross platform post production services and world-class immersive content experiences for leading brands, advertising agencies and photographers.

Simon Gosling, Creative Evangelist, Happy Finish
"Creating immersive VR Experiences for Brands"
happy finish
Vangelis Davitidis, Creative Director Co Founder & Partner, 4 Wise Monkeys
4 wise monkeys
Mark Aris, Strategic Planning Director & Partner, 4 Wise Monkeys
"From skip to share"
Consumers hate ads but love content! This session will demonstrate how, in a 2 way communication era, any advertising material (from traditional ATL to Digital) can potentially make consumers search for it and share it as content. Through several case studies and tips this session will explain what are the elements a campaign needs in order to be transformed from a one-way-communication ad to engaging content and how treating all communication material as potential content will enhance campaign impact.
4 wise monkeys
Piotr Adamczyk, Mobile Lead CEE, MEC Global
"Why being MOBILE FIRST doesn't make ANY sense"
We are in the midst of one the biggest hardware and software revolutions we’ve ever witnessed. With processing power, storage, and bandwidth increasing exponentially, smart phones are becoming our most personal devices, being used anytime, anywhere. Tablets replace our computers. Wearable devices are becoming our couches and new best friends. Virtual Reality changes the way we see the world. Everything now starts and ends with mobile. MOBILE FIRST is becoming new communications paradigm. You embrace it or you eat dust. It totally changes the rules of the game… Oh… wait… really…? Does it?
mec
17:30

CEE THE FUTURE: STARTUPS vs INVESTORS

Great entrepreneurs from Europe and CEE to talk about what it takes to make it!

Niall Harbison, CEO & Best Selling Author, Lovin Dublin

The author of "Get Shit Done" - also an angel investor - will inspire the local entrepreneurs with his experience.

"Hacking the cities of the world"
How we are building a global brand using social media and minimal marketing budgets to reach 100 million content views per month and grow into 18 cities over the next year. Growth Hacks, Tips case studies from my experience
Lovin Dublin
Lyuben Belov, Managing partner, LAUNCHub

Lyuben is one of the pioneers of Bulgarian internet business and the local startup ecosystem. n 1998 he co-founded Net Info and served as CEO through 2007 when the company was sold to Sanoma.

launchhub_logo_big
Apostolos Apostolakis, Partner and cofounder, Venture Friends

The partner and co-founder of Venture Friends is here to seek the next big thing. Are you good enough? More details: click on picture.

venture friends
Oldřich Bajer, Co-founder, Zoot

Czech Internet entrepreneur, investor into several Internet and e-commerce projects. He co-founded the second largest portal in Czech Republic and Slovakia – Centrum, which was successfully sold to Warburg Pincus in 2007. He co-founded ZOOT – today´s CEE leader in fashion.

zoot
Screen Shot 2016-05-28 at 7.32.19 PM
19:15

"200 SECONDS OF FAME" 2016: THE STARTUP COMPETITION

The "X-Factor" of CEE startups is back! The finalists of the "200 Seconds of Fame" competition will have (of course) 200 seconds to attract the attention and, maybe, the money they need to grow their idea. Our jury and also our audience will judge. LIVE! Here's the jury for 2016:

Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
tdg
Niall Harbison, CEO & Best Selling Author, Lovin Dublin
Lovin Dublin
Apostolos Apostolakis, Partner and cofounder, Venture Friends
venture friends
Oldřich Bajer, Co-founder, Zoot
zoot
Joerg Knaeblein, Head of Bayer CoLaborator
Marius Ghenea, Serial entrepreneur and Business-angel, 3TS Capital Partners
3tscapital_logo2

Host

Peter Hopwood, Pitch Storyteller & Public Speaking Coach
"PITCH SAUCE - techniques and insights to bring more impact and value to your messages"
A compact pitching masterclass full of takeaway insights to gain more impact as a startup, networker or entrepreneur. You'll learn valuable practical tips and techniques to boost credibility, influence and pitch more confidently gaining more trust with your audience. Take your pitch to the next level and increase you chances of success.

STARTUPS TO PRESENT IN 2016:

Woogie - Oana Korda
Gospik - Cătălin Jibleanu
Zoniz - Ciprian Pasca
Oveit - Mihai Drăgan
NewLife - Alexander Stoica-Marcu
ExigeApp - Alexandra Suciu
Squired - Irina - Alina Constantin
Simpli - Simina Mut
Justphonebook - Isidoros Sideridis
Planable - Xenia Muntean
Mushin - Cosmin Haraga
Grobyk - Andrei Canache

200 Seconds
Download the Print Friendly Version of the Agenda
DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
9:30
9:30

THE GRAND OPENING

THE WAKE UP CALL

Jeff Leach, Host & Entertainer

OPENING REMARKS

Dragos Stanca, Founder, ICEEfest
iceefest bun
Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
tdg
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
iab europe

OPENING KEYNOTE

Joris Evers, Vice president and Head of Communications, Europe, Netflix
"The Future of TV"
Joris Evers will present the Netflix vision for the future of TV and explain how Netflix, which became available around the globe in January, is far from done improving its service to appeal to audiences everywhere.
NETFLIX
1200x628
10:30

THE GLOBAL CONTENT KINGS

Major brands from arround the world to explain their vision about the future of content, TV, publishing, journalism and advertising

Rob Bradley, Global Director of Digital Advertising Revenue and Data, CNN
"Brand storytelling in the Digital Age: The marriage of data and creativity"
Publishers now have the data insight and creative capabilities to move away from the standard online advert. Videos, infographics, illustrations and beyond aren’t just “better ads”, but can be extremely powerful brand storytelling tools informed by data targeting and evaluated through deep campaign reporting. In this presentation, CNN International’s Director of Digital Revenue & Data, Rob Bradley, will discuss how CNN works with data to elevate the network’s ad-based storytelling beyond the standard ad.
cnn
Duncan Hooper, Editor in Chief (digital platforms), Euronews
"Taking a wider angle – or what the media can learn from Philosophy Football FC"
The notion of balanced reporting is almost taken for granted in most journalism schools today. However, the rise of social media and data-driven decision-making have put pressure on this concept. Stories that prompt a reaction, one way or another are more likely to be shared than those that are seen as balancing two points of view. But what if our response to the changing role of the media, rather than to restrict our perspective, is to enlarge it? Can modern media in fact reflect the diversity that drives international events better than the traditional claim and response? To do this, we need to reexamine traditional thinking about what constitutes a «balanced» story and consider ways to better represent the world in which we live.
euronews
David Goddard, Programmatic Trading Manager, BBC Advertising
"Navigating the programmatic revolution"
Programmatic allows digital publishers to grow revenues efficiently while giving brands a greater degree of personalisation, audience targeting and measurability for their advertising campaigns. And as part of the world's most trusted news brand, bbc.com needs to ensure that its reputation and that of its advertising clients is also protected, while commercial objectives are met. David Goddard will share his insights into current perceptions, the realities and the future opportunities for programmatic advertising for the advertiser and the publisher. Why does this technology deliver much more than cheap inventory? Why is the technology you select so important? What is the value of programmatic direct? What does audience extension mean to bbc.com? He'll also tell you why programmatic is not all about data.
BBC ADVERTISING ID stacked aug15
Arnaud Simon, Senior Vice President, Content & Production, Eurosport
"How to engage sport fans? Let’s be LIGITAL!"
Find out how Eurosport is fuelling the passion of sports fans using the latest linear and digital storytelling 
eurosport
12:15

THE SCIENCE OF VIRALITY

Alec McCrindle, Creative Director, Yahoo! Studio EMEA, Yahoo - Tumblr
"Making inspirational content (and future proofing your business) "
The last few years have seen significant growth in content marketing. In this session, we'll share research that shows why inspirational content marketing in particular is effective for driving key brand metrics, as well as best practices you can follow to make your content more inspirational. And while sharing of research and best practice may help in the near term, we should also ask the question: with the growing availability and quantity of behavioural data, is it possible that inspirational data-driven content marketing be used to shape the paths that brands take in the future?
Yahoo---Tumblr-logo
Richard Harless, Country Manager, Germany, Shazam
"Connecting the World Around You"
Connected Marketing: Strategies and examples for connecting offline and digital marketing to increase consumer awareness and engagement.
shazam-app-pic

Maker Studios / The Walt Disney Company. What began as friends with a vision is now a global media brand with tens of thousands of creators, millions of subscribers, and billions of fans worldwide. Maker Studios is the global leader in short-form video and the largest content network on YouTube. Entertainment is evolving and Maker Studios is at the forefront.

Eyabo Macauley, Director Commercial Partnerships EMEA, Maker Studios
"Innovating Elevating and Celebrating Content"
How the seismic shift in the way that content is being created, consumed and distributed has given way to an entirely new creative expression and totally different medium for brands to build relationships with consumers.
maker studios
Tom Pachys, Co-Founder & Chief Product Officer, Playbuzz
"No One is Consuming Your Content "
Without engagement, your views are worthless. It’s time to focus on what matters. This session will provide the tool set to create interactive, engaging “smart form” content that aligns with modern content consumption habits.
logo-big
Screen Shot 2016-05-28 at 5.59.53 PM
14:00
14:00

SPECIAL KEYNOTE

Focus@Will started in Los Angeles in 2011 when founders Will Henshall and John Vitale became interested in why people like to listen to music while at work and studying. They created a new neuroscience based music service that helps increase your focus by reducing distractions, energizing you and helping you hit those critical deadlines.

Will Henshall, Founder, focus @ will

Will has achieved notable global success both as a musical/visual artist and as a technical inventor. In 1987, he founded the British pop soul band "Londonbeat" and had two Billboard #1 hit records, “I’ve Been Thinking About You” (91) and “Come Back” (95). He founded Rocket Network, a Paul Allen/Cisco-funded San Francisco company, in 1995 and created the professional audio media transfer system, DigiDelivery. He sold the company to Avid/Digidesign in 2003.

"The Science and Beauty of Attention"
Politicians and advertisers try to control your attention because if they can, they know they can also control your ideas, your worldview, and even your heart. But your attention belongs to you and you alone. New technologies can help you do some amazing things with it.
focus at will
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15:00
15:00

THE CRAZY ONES

"State of Digital" is the place where those working in digital can find the right content, which fits their needs, their current position and the state of the digital marketing implementation of their companies. The concept of State of Digital was thought off and developed by Bas van den Beld based on several teaching and marketing principles brought together. Don't miss a great keynote.

Bas van den Beld, Search & Social expert, trainer, speaker and publicist, State of Digital
"The Content Problem: Reaching the right audience at the right time and the right place"
In this talk Bas will discuss how content marketing is heading in a wrong direction and how to solve this problem.
state of digital

During his time at Google Zoo in Paris, Franc (with a "c") has worked on creative led projects for brands such as Bvlgari, Google Play, Kenzo, Samsung, Louvre Abu Dhabi, VW, Coca Cola and Chanel.

Franc Cheetham, Creative Director, Google Zoo
"Where am I? Making a new real world"
We're looking up, looking at, traveling to, more places than ever before. The drive to map and capture our world paves the way for new modes of storytelling, observation and interpretation. So where are we now in this new real world we're creating? As a creative it provides a whole new world of possibilities
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Anthony leads the R/GA London’s Lab, where digital interactions are explored in the physical space. During his time working at R/GA, he has been part of several cutting-edge, award winning projects for brands like Beats by Dr. Dre, Google, BBC, Nokia & Microsoft, Ray-Ban and Telefonica O2.

Anthony Baker, Technology Director R/GA London, R/GA
"Emerging Technologies and Conversational UIs"
There is an imminent technology disruption. Emerging technologies are giving birth to a whole new wave of interfaces and experiences. Computer vision, motion tracking, connected devices and VR/AR are transforming once again, the way we can interact with brands. At the same time, Machine Learning is taking over the digital landscape. Powered by easy-to-access, cloud based learning engines and neural networks, this emerging technology is enabling the creation of smarter services across all kinds of channels. From personal assistants to automated online services, and at scale. Simultaneously, chat platforms like Facebook’s Messenger and WeChat are evolving from messaging apps into conversational portals enabling a whole host of experiences. This is the rise of conversational commerce. It’s exciting, and challenging, because 1-to-1 conversations change the way that we design and craft solutions. As with other disruptive interfaces, conversational UIs fundamentally shift the way we tell stories. Are brands and agencies prepared for what’s coming?
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DDB Stockholm is one of the most creative and awarded agencies in Europe.

David Sandström, CEO, DDB Stockholm
"The Swedish Model - how is it that Stockholm beats Silicon Valley at innovation?"
David Sandström will share his view on why Stockholm is ranked as one of the most innovative cities in the World. The logic behind this seems to be rather illogical. Without creative directors, with flat structures and a constant mix of ideas+design+tech DDB Stockholm is creating project upon project that transform brands digitally. David will talk about  the agency’s vision and story behind the success.
ddb stockholm
17:00
17:00

THE INTERNET GIANTS

Rustam Ziganshin, Agency Partner CEE, Facebook
"Facebook: Driving Value for Brands"
Fundamental shift of media consumption into mobile already happened. Facebook leads this change as a mobile-first company. The presentation is how Facebook as a media channel and marketing platform delivers the value for brands in a Mobile World.
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Marcin Malinowski, Head of Global Partnerships CEE, Google
"The better half of the World"
The latest trends. Who does it well in the advertizing world? Ads quality. What is the future?
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Nadine Neubauer, Brand Development Lead DACH / Nordics / CEE, Instagram
"Instagram – Brands telling their story in a visual way"
Instagram
Ian Hurlock, EMEA Partner Sales House Manager, LinkedIn
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19:00
19:00

IAB MIXX AWARDS 2016

MIXX Awards is an initiative of IAB Romania. Its mission is to protect, prove, promote and professionalise the online advertising, media, market research and analytics industries. The MIXX Awards mainly and solely goal is to celebrate and recognize the excellence in creative and effective Digital & Mobile and Media campaigns from Romania. Click the picture to learn more.

Host

Jeff Leach, Host & Entertainer
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DAY 2, 10th of June 2016
10:00

THE SPECTACULAR WORLD OF VR & AR

The 1st VR & AR event in CEE is proundly hosted by ICEEfest this year. Are you ready for the future? Prepare to be amazed by our great speakers.

Juliet Dervin, Director of Digital Integration, Discovery Networks CEEMEA
"Discovery and VR: Satisfying Curiosity in a New Medium"
Find out how Discovery is using Virtual Reality to deliver newer, more immersive storytelling experiences for viewers and brand partners.
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Clemens Kirner, Founder and CEO, Innovation.rocks Consulting Gmbh
"Indoor navigation and experience with augmented reality and without any supportive hardware"
Clemens will deliver a short presentation of insider navigation, products and solutions, some examples form the first implementations and case studies as well as next developments of the solution and products.
innovation rocks
Rumen Filkov, Researcher and Entrepreneur, Vorarlberg University of Applied Sciences
"The User as Center and Challenge in the Virtual Worlds"
Virtual- and augmented-reality technologies exist since several years now. This year though they are on their biggest rise. Almost every week there are news regarding new head-mounted displays, sensors, technologies and innovations. 360 photos and videos became part of the social networks, and provide new impulse to everyday marketing and advertising. Interactive AR and VR setups are used at fairs to lure new customers, and in show rooms for virtual product try-outs. This seems easy, because most people nowadays are experienced with computers, smartphones, games and social networks. But many of them don't want to just stay passivly and watch. They enjoy interacting with the virtual environments, since the interaction is convincing, natural and easy enough to follow. This convincing, natural interaction with the virtual world poses a new challenge to the virtual- and augmented-reality installations.
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Scott Hope, Commercial Director, AR Experiential Ltd.
"Disruption brings opportunity: welcome to the world of augmented experiences"
The worlds of digital marketing, omnichannel retail and events are converging for a new era of integrated, experience based marketing communications. With omniscient customers now the norm, brand owners are acknowledging the customer journey as an integral product experience. As marketers, we’ve a broad range of ‘digital’ technology at our disposal with Augmented Reality (AR) one of the most compelling and most important for integrated strategies. Join us to review case studies in retail where AR is delivering brand strategy for a new type of connected audience. We’ll consider disruptive thinking on experience design at events - immersive storytelling & multi-sensory engagement plus the opportunity for CRM integration, user generated content, social amplification and ROI measurement. We’ll explain why AR, not VR, is the greater opportunity and introduce AR Smart Glasses as the ultimate replacement for the smartphone.
AR Experiential Ltd

Are you ready for the VR drive test? Innovation.rocks will do a live on stage demo with their latest project for Volkswagen. Click the picture for a nice showcase.

Sergiu Ardelean, Creative Director, Innovation.rocks Consulting Gmbh
"Driven by Augmented and Virtual Reality"
After a short presentation of innovation.rocks, products and solutions we'll give you a case study based on one of our clients "Volkswagen". VR&AR gets integrated in campaigns with the possibility to test it on the vehicles on site provided by Volkswagen for the event. Look into the future.
innovation rocks
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12:00

SPECIAL KEYNOTE

Salvatore is an engineer, artist, hacker and interaction designer. He is a TED Fellow (2012), Eisenhower Fellow (since 2013), Yale World Fellow (2014) and teaches Interaction Design and Digital Design at Rome’s University “La Sapienza”, at ISIA Design Florence, at RUFA, Rome University of Fine Arts, at IED, Istituto Europeo di Design. He also had a brutal experience with cancer, and he won. Don't miss a great keynote. Click the picture to find out Salvatore's story.

Salvatore Iaconesi, Founder, Art is Open Source
"Innovation and Transgression"
In the digital era all organisations are cultural organisations. When everything tends to transform into data, information and interactivity there is only one product left: the possibility to define the perception of what is normal and expected in the present and the vision for the future. When this happens, the role of transgression, which is the attitude at going beyond norms and the existing boundaries, assumes extreme value. Since the emergence of Experience Economies (PInes and Gilmore) arts and creativity have started to become fundamental assets for business. Enzensberger called this process "the industrialization of the mind" and the paradox of cultural industries: they cannot create their product – culture, which is a social product –, but merely induce and reproduce it. This paradox forces the industry to learn how to deal with transgression (with the "troublemakers", using the work adopted by Enzensberger), by coopting or hiring it, or by putting it on a stage, to be able to benefit from its capability to innovate radically and in original ways. Transgression becomes a space for innovation: Grosz calls it the "excess space", Canevacci Ribeiro calls it "methodological indiscipline". By doing so, the industry also contributes to the progressive encoding of transgression and, thus, to its end, to the eviction of the "excess space", leading to less innovation and less development. This frame defines the importance of transgression and conflict (and, in general, the challenges to the status quo) in any innovation scenario. Therefore it also highlights the need to create ecosystems in which transgression is not only possible, but also desired and valuable, providing for high degrees of diversity and possibilities for autonomous self-representation and self-determination. This is a Third Space (Bhabha and Soja), in which (top down) strategies and (bottom-up) tactics come together, in a space for opportunities. The keynote is a visual journey in "Innovation and Transgression", highlighting the concept trough remarkable examples and conceptual representations based on data, facts and design fictions.
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12:30

THE CRAZY CREATIVE MINDS

Damola Timeyin, Strategist, BBH Live
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Kate Murphy, Creative, BBH Live
"IN PURSUIT OF THE IDEA"
In our world, different makes a difference. But can we create distinction if we continue doing things in the same way? This session explores a contrarian route to the idea, via the pages of sci-fi literature, a nod to gender politics and data, because everyone loves data.
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Tim Last, Products & Services Director, Grand Visual
"Augmented Reality For Digital Out of Home"
Digital out of home is an exciting new canvas for advertisers, offering the opportunity to create truly innovative & memorable experiences. Tim Last from Grand Visual will talk through some of Grand Visual's most successful Augmented Reality campaigns for Pepsi & Disney. 
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Evolving consumer behaviours, technologies and competitor landscapes are impacting business. Palladium exists to give their clients a competitive advantage through digital. Palladium works to adapt and improve the business, enabling it to thrive in today's and tomorrow's digital society.

Daniel Spicer, Social Business Director, Palladium Digital
"Unlocking the Power of Social"
A quick look at the social media landscape, where we were 3 years ago, where we are now, and what it means for your business . The power of social business (internal as well as external communities) . How to integrate social across your organisation (people, processes, technology).
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MullenLowe Group maintains most effective agency in the worldwide ranking for 6 years now. LOLA is a creative and strategically driven advertising agency with a Latin spirit and global reach. Olé around the world! Discover more (click on picture).

Chacho Puebla, Executive Creative Director, LOLA MullenLowe
"Why creativity sucks"
Keeping creativity interesiting to change or empower behavior.
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14:30

THE FUTURE OF ADVERTISING

Steffen’s focus is on enabling Google’s clients to grow internationally with the help of Google products and internationalization solutions. He is also looking into how Google and Startups can work better together. Steffen has been working with Google’s Product Teams around the world for more than 12 years.

Steffen Ehrhardt, Internationalization & Startups Lead EMEA, Google
"Borderless Thinking"
The world and technology is changing faster than ever. Doing business cross borders was never easier and opens up a lot of new opportunities and even small companies can now disrupt industries. Learn about the opportunity, where to start and our perspective.
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Norm Johnston, Global Chief Strategy & Digital Officer, Mindshare
"The Third Wave of Digital Marketing"
In the next few years, consumers will see an explosion of devices and objects connected to the Internet, everything from your car to your body. Over 130 million wearable technology devices alone will be shipped in 2018, and by 2020 some 50 billion “things” will get plugged into the Cloud. All of these new digital connections will bring more data and more marketing opportunities for brands to better connect to and service consumers, everything from bio-metric targeted advertising to new branded utilities and experiences.  In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are exploring the post-mobile Third Wave of Digital Marketing. 
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INDG develops technology that enables engaging digital product experiences. They combine the science of technology with the artistry of computer-generated content. Their vision is that at some point in the future all products can be made virtually available to everyone everywhere on the planet.

Frans Vriesendorp, CEO, INDG
"CGI enables more than VR or AR"
Google, Facebook and Microsoft are just some of the almost too well-known companies putting their weight behind the latest wave of Virtual Reality and Augmented Reality hardware. Finally, some say, these technologies start to become feasible. And they surely have the potential to change a great many things. There is something, though, that may not be immediately obvious to everyone. The emergence of these simulated worlds is fast-tracking the use of 3D and computer-generated imagery as the basis for all communication. And that brings with it possibilities, but at the same time some dilemmas. With the flexibility of CGI comes the promise to adapt products to an almost intimate, individual level and leave the “one size fits all” model. People become designers as well as consumers (of their own designs). However, being confronted with the wealth of options induces a feeling of anxiety and an inability to make choices at all. Enter the expert once more, who is there to guide you and make the experience a pleasant one again. Discover how brands can provide true value by helping consumers with expert advice. Curation and automated guidance can overcome the pains of the new-found freedoms of choice. With a richness not viable before, product experiences can and will return satisfaction to the process of tailoring a product to individual tastes.
INDG

Catalin Nastasoiu is a communication generator, a ceramist, a visual artist, senior designer, and producer. A New Yorker by adoption, he now collaborates with CME, PricewaterhouseCoopers, Paramount Pictures, New York University, Production Resources, Loews Communications, HKM Productions, R&R Live, Canon, CNN International and more.

Catalin Nastasoiu, Co-Founder, CATAPULT CREATIVE PARTNERS
"For the sake of Pixel"
When your identity is a pixel, how do you make it seen and spoken about? Today everything is communicated and communicates. The creative challenge is to find the language that everyone understands. RONATIV: how anyone can easily speak The Romanian.
catapult

Happy Finish is a global creative production studio and agency offering 360 cross platform post production services and world-class immersive content experiences for leading brands, advertising agencies and photographers.

Simon Gosling, Creative Evangelist, Happy Finish
"Creating immersive VR Experiences for Brands"
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Vangelis Davitidis, Creative Director Co Founder & Partner, 4 Wise Monkeys
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Mark Aris, Strategic Planning Director & Partner, 4 Wise Monkeys
"From skip to share"
Consumers hate ads but love content! This session will demonstrate how, in a 2 way communication era, any advertising material (from traditional ATL to Digital) can potentially make consumers search for it and share it as content. Through several case studies and tips this session will explain what are the elements a campaign needs in order to be transformed from a one-way-communication ad to engaging content and how treating all communication material as potential content will enhance campaign impact.
4 wise monkeys
Piotr Adamczyk, Mobile Lead CEE, MEC Global
"Why being MOBILE FIRST doesn't make ANY sense"
We are in the midst of one the biggest hardware and software revolutions we’ve ever witnessed. With processing power, storage, and bandwidth increasing exponentially, smart phones are becoming our most personal devices, being used anytime, anywhere. Tablets replace our computers. Wearable devices are becoming our couches and new best friends. Virtual Reality changes the way we see the world. Everything now starts and ends with mobile. MOBILE FIRST is becoming new communications paradigm. You embrace it or you eat dust. It totally changes the rules of the game… Oh… wait… really…? Does it?
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17:30

CEE THE FUTURE: STARTUPS vs INVESTORS

Great entrepreneurs from Europe and CEE to talk about what it takes to make it!

Niall Harbison, CEO & Best Selling Author, Lovin Dublin

The author of "Get Shit Done" - also an angel investor - will inspire the local entrepreneurs with his experience.

"Hacking the cities of the world"
How we are building a global brand using social media and minimal marketing budgets to reach 100 million content views per month and grow into 18 cities over the next year. Growth Hacks, Tips case studies from my experience
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Lyuben Belov, Managing partner, LAUNCHub

Lyuben is one of the pioneers of Bulgarian internet business and the local startup ecosystem. n 1998 he co-founded Net Info and served as CEO through 2007 when the company was sold to Sanoma.

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Apostolos Apostolakis, Partner and cofounder, Venture Friends

The partner and co-founder of Venture Friends is here to seek the next big thing. Are you good enough? More details: click on picture.

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Oldřich Bajer, Co-founder, Zoot

Czech Internet entrepreneur, investor into several Internet and e-commerce projects. He co-founded the second largest portal in Czech Republic and Slovakia – Centrum, which was successfully sold to Warburg Pincus in 2007. He co-founded ZOOT – today´s CEE leader in fashion.

zoot
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19:15

"200 SECONDS OF FAME" 2016: THE STARTUP COMPETITION

The "X-Factor" of CEE startups is back! The finalists of the "200 Seconds of Fame" competition will have (of course) 200 seconds to attract the attention and, maybe, the money they need to grow their idea. Our jury and also our audience will judge. LIVE! Here's the jury for 2016:

Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
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Niall Harbison, CEO & Best Selling Author, Lovin Dublin
Lovin Dublin
Apostolos Apostolakis, Partner and cofounder, Venture Friends
venture friends
Oldřich Bajer, Co-founder, Zoot
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Joerg Knaeblein, Head of Bayer CoLaborator
Marius Ghenea, Serial entrepreneur and Business-angel, 3TS Capital Partners
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Host

Peter Hopwood, Pitch Storyteller & Public Speaking Coach
"PITCH SAUCE - techniques and insights to bring more impact and value to your messages"
A compact pitching masterclass full of takeaway insights to gain more impact as a startup, networker or entrepreneur. You'll learn valuable practical tips and techniques to boost credibility, influence and pitch more confidently gaining more trust with your audience. Take your pitch to the next level and increase you chances of success.

STARTUPS TO PRESENT IN 2016:

Woogie - Oana Korda
Gospik - Cătălin Jibleanu
Zoniz - Ciprian Pasca
Oveit - Mihai Drăgan
NewLife - Alexander Stoica-Marcu
ExigeApp - Alexandra Suciu
Squired - Irina - Alina Constantin
Simpli - Simina Mut
Justphonebook - Isidoros Sideridis
Planable - Xenia Muntean
Mushin - Cosmin Haraga
Grobyk - Andrei Canache

200 Seconds
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