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DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
9:00
9:00

Session 0: THE GRAND OPENING

Dragos Stanca, Founder, ICEEfest
"Facts, Figures and The Survival Guide of iCEE.fest 2017"
We became bigger, we try to be better. What we prepared for you this year and how to get the full advantage of what iCEE.fest really means from a professional and personal point of view.
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
"Main trends in the digital industry: The IAB Europe’s view"
to be udated...
9:30

OPENING DEBATE: THE CHALLENGES OF THE DIGITAL & TECH INDUSTRY TODAY

Host:

Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group

Guests:

Meagan Lopez, Global Digital Business Director, The New York Times
Jan Jirsa, Brand Engagement Director CEEMEA, LEGO
Ela Moraru, Country Business Development Manager, Google
Catalina Ionescu, Client Partner eCommerce CEE, Facebook
Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global
10:30

SPECIAL KEYNOTE: The fourth age of humanity

Chris Skinner, independent consultant and author, TheFinancer
"The fourth age of humanity"
Humankind has been through three major revolutions in history and each revolution brings in a new form of trade, commerce and finance. We are in the middle of the fourth revolution – digitalisation – and are seeing another massive change to how we exchange value. What do these revolutions mean and how does it impact banking, insurance and financial services? This presentation provides the answers.
11:00
11:00

Session 1. KEY LEARNINGS FROM GLOBAL LEADERS

Ela Moraru, Country Business Development Manager, Google
"The future of search and performance marketing"
We have long spoken about mobile, maybe 10 years and I invite you to look further, let's see where AI leads us and the daily usage of our products and services. There is a whole world unveiling to us and we can talk about it together.
Igor Skokan, Measurement Lead, Facebook
"Measuring What Matters in Mobile World"
At Facebook, our mission is to make the world more open and connected. It’s an ambitious undertaking, to say the least. And a key part of succeeding in this mission is understanding how people and businesses connect, and measuring these connections between marketing and business value. There’s no value in marketing if you cannot measure the success on brand and business results. So, what does this mean and look like for your business, your metrics and your goals?
Meagan Lopez, Global Digital Business Director, The New York Times
"Expanding International and Growing Digital with the New York Times "
The New York Times pledged $50million in April 2016 to expand their reach, mission and newsroom globally, and at the same time committed to doubling their digital revenue by 2020. Meagan Lopez, Global Digital Business Director, will speak about where they are, how they aim to do this, and the state of the business currently.
Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global
"Responsive Retail: How artificial intelligence is creating new solutions for businesses and consumers"
Artificial intelligence offers businesses the opportunity to humanise the brand engagement experience by interacting with consumers on their devices, on their terms, and in their context. As time becomes the real luxury for consumers in today’s digital world, businesses who leverage this technology to offer more personalised and efficient consumer experiences are the ones who stand to win.
Simon Halstead, Head of Demand Development, AOL International
"Programmatic in Europe - What does it mean for you ? (All of you) "
An overivew of the state of programmatic in Europe, what it means for advertisers, agencies, publishers and ad tech companies 
Jean-Christophe Gombeaud, Senior Director EMEA, Yahoo!
"Data is what’s now. Knowledge is what’s next"
In this session, Jean-Christophe will share how data can help better understand the consumer and deliver more effective advertising experiences. He will share insights on new consumer behaviours, how they use their mobile and consume media. He will identify opportunities for brands to serve messages that fit the needs and moods of their audiences.
13:30

Session 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL

Jonathan Chippindale, Chief Executive, Holition
"The Importance of Empathy in Innovation."
With brands increasingly turning to technology to help build closer digital engagements with consumers, the challenge is to identify innovation that genuinely supports the discovery/purchase process and is not just another gimmick. Described recently as “what happens when Willy Wonka meets fashion tech”, and drawing on Holition’s recent projects with some of the most recognisable retail brands, including Louis Vuitton, Burberry, Hermes and L’Oreal, Jonathan will show how Digital Empathy can be a powerful driver of engagement across the many technologies Holition operates within, from fashion shows to robotics, mixed reality to data visualisation and anthropology to wearables.
Josh Partridge, Vice President for EMEA, Canada and LATAM, Shazam
"Connecting the physical to the digital world"
The smartphone has become the most powerful device for consumers - whether for communication, discovery, entertainment, research or expression. It also fast becoming a vehicle to connect the physical to the digital world. @ Shazam we are working hard to bring this solution to consumer and brands and I would look forward to showing you the best examples of this from around the world.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Primetime spots for your primary screen - mobile advertising in a data science driven world"
Let's sneak together behind the scene, and spy, how the winning campaigns are being made. How deep understanding of collected data helps brands to deliver their messages to the right users, in the right places and at the proper time.
Davide D’Atri, CEO, Soundreef
"Revolution in Collecting Management Organisations: from monopoly to free market. "
The Barnier EU Directive has changed a 7 billion market and enabled companies like Soundreef to operate in a market that was dominated by monopolies until a year ago. This is one of the best kept secret in the industry: a large market in which private companies were not allowed to operate. is this revolution good for authors and publishers? What are the legal implications? 
Atanas Raykov, Business Development Director CEE&CIS, Viber
"The Power of Personal Inclusive Experiences"
Viber has evolved from a messaging app to a platform where brands can create personal inclusive experiences that will change profoundly the brand-customerinteraction and will greatly enrich people’s lives.
Dan Oros, Country Manager, Bla Bla Car
"Disrupting long distance travel via a people powered network"
BlaBlaCar is the world's largest long-distance carpooling platform, connecting drivers with empty seats with passengers looking for a ride: more than 40 million members in 22 countries. Over 12 million people use BlaBlaCar every quarter creating an entirely new, people powered, transport network. BlaBlaCar is making travel social, money-saving and more efficient for millions of trusted members.
Charlie Ballard, Global Director, Strategic Insights, Tripadvisor
"TripAdvisor: Relaunching The Brand While Mining The Data"
It is always vital to continue to keep your online brand presence as fresh, relevant and easy to use as possible while also carefully considering your business model and all available assets. In this session Charlie Ballard, Global Director of Strategic Insights for TripAdvisor will share with us briefly how TripAdvisor has recently relaunched their online brand presence while also discussing how his team is building out an entirely new data-driven insights offering to support the strategic direction of their premier hotels clients.
Jordan Schwarzenberger, Creative Strategist, LADbible
"MOVE OVER MILLENNIALS: HOW TO UNDERSTAND AND ENGAGE GENERATION Z"
Millennials are all the rave right now, but what about their successors - Gen Z? Tech natives, content creators and influencers - these guys were born with an iPhone in hand and have never known a world without technology. Having grown up in an age of terrorism, witnessing a catastrophic financial crash and a perpetually unstable political climate, centennials, as they're known, are a strange and distinct bunch with a very special history. And for brands and publishers, they pose a unique challenge as they continue to exhibit themselves as truly distinct from their millennial siblings. What does this mean today, tomorrow and 10 years from now? Who really are this mysterious generation and how best can we effectively understand and engage them? As a 19 year old Gen Z'er myself, hopefully I can provide some answers.
16:15

Session 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS

Marcus Wilding, Managing Partner, Mindshare
"The 3rd wave and how it will save us from ‘AfterAd’."
Disruption as we know it still works – but will this continue to be the case in a world of voice, VR and AI? Where brand’s algorithms ‘talk’ to consumer’s algorithms? Let’s take a brief journey into some new engagement models…
Fadi Shuman, Global Chief Digital Officer, Geometry Global
"The Future Of Shopping"
Fadi Shuman will be sharing insights on how emerging technology is changing the brick and mortar landscape of retail, as well as the impact of Al / VA on retail and shopping. Additionally, he will touch on how local shops and delivery companies can beat Amazon-type online giants at their own game!

It's a talk not to be missed!
Sicco Wegerif, Head of Big Builds & Platforms, MediaMonks
"Time for a Dot-Comeback"
Despite the smart move from companies of investing millions in the digital space, the cornerstone of digital ecosystems, the website, is in need of help. Dot.coms today look awful. Offering a ton of information but little inspiration, they’re uninviting, uninspiring and represent one of the biggest #fails in brand's’ digital being. So how can websites start complimenting well-crafted campaigns and tell a compelling story? In this session, Monks Kris Smith and Sicco Wegerif discuss how to build a future-proof .com that is the agile core of a brand's digital ecosystem. The session covers the key topics of bridging the gap between Marketing and IT, combining sales (ROI) and stories (brand experience), and shifting focus from a brand's corporate home to an inspirational Flagship experience. Kris and Sicco also outline why, like a great campaign, websites should be a source of pride and all about a mix of strong digital thinking and design, with campaign-quality content, a resourceful UX and IA and to top it off, a layer of A.I.
Jeanette Okwu, Global Business Director Digital & Social, Spark44 GmbH
"Selling Luxury Cars through Social Media?"
The critical role of social networks in global campaign planning keeping ever changing customer journeys for different target audiences for Jaguar Land Rover in mind. How does Jaguar Land Rover leverage the features of Youtube and Facebook and tests and learns when it comes to ist Influencer Strategy.
Sedge Beswick, Managing Director, SEEN Connects
"Why is everyone talking about influencer marketing "
A top line overview of influencer marketing including case studies, good campaign (& ugly campaigns!) from global influencer marketing agency; SEEN Connects.
18:30

"THE CREATIVE MANAGEMENT BLUES"

with

Dave Birss, Speaker, Dave Birss

Managing for creativity is very different to managing for productivity. Many businesses get it wrong and end up stifling ideas. Dave Birss, a former session musician as well as former advertising creative director, uses his guitar and other instruments to demonstrate some important principles that unlock creativity and support fresh ideas. Learn how to turn your creativity all the way up to 11.

19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

Session 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE

Nikolaos Dimitriadis, Development Director, The University of Sheffield International Faculty, City College
"Leadership and the Brain: How to lead, motivate and inspire your employees's brains"
For decades, leaders and managers have been trained to think and act upon the assumption that employees and customers are rational beings. Motivational, organisational and structural approaches have been developed on the premise that people know what is good for them and that they behave accordingly. Therefore rewards, bonuses, job promotions as well as punishments have been designed to make sure that people understand and achieve various multilevel goals. However, there is strong scientific evidence that this approach is, not just irrelevant, but dangerous because it does not accept humans as they are: emotional, irrational and primarily focused on their survival. Management styles need to change and modern leaders have to reconsider their approach. They have to calibrate their brain for modern leadership. Especially in chaotic and complex business environments, the old leadership thinking has to step aside fast. Prepare for the holistic brain leader! This seminar provides both the evidence for the need to change and specific practical directions on how this should happen.
Jan Jirsa, Brand Engagement Director CEEMEA, LEGO
"World has gone crazy. You should not!"
Behavior of consumers and media landscape is rapidly changing during past few years as never before during the digital era.
Katy Howell, CEO, Immediate future
"Tapping into social across the customer journey "
How brands can capitalise on Social Media in order to Engage, Connect and Convert at each stage of the customer life cycle – from Awareness, to Conversion & Loyalty.
David Uribe, CEO and Co-Founder, smartBeemo
"The future that nobody told us about - Marketing, Technology and Education."
"On this talk, David Uribe tells us the story on how he developed the world's first predictive analytics algorithm applied to marketing with A/B testing and machine learning techniques. These models are commonly used to forecast and predict outcomes on sectors with large amounts of data. David will also talk about the application of artificial intelligence to marketing models and several techniques to create more relevant marketing strategies"
Paul Harraghy, VP Europe, Taboola
"Discovering Content Discovery"
We want to explore how content can be used to activate and engage with audiences wherever and whoever they maybe, and whatever the end goals of the advertiser might be. We will also be talking about how we can continue to develop better tools and product capabilities for publishers so that they have a better understanding of their audiences, and how they can use this information to deepen their relationships with end users and marketers.
11:40

SPECIAL KEYNOTE: "The Biggest Lies That Infest Digital Marketing and Hurt Us All"

Samuel Scott, Marketing Speaker, Samuel Scott

Too much of the time, marketers just accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Director of Marketing and Communications for log analytics platform Logz.io and The Promotion Fix columnist for The Drum, will expose the biggest lies in the online marketing industry that hurt all of our campaigns. 

12:15

SPECIAL KEYNOTE: "WEAPONS OF MASS SEDUCTION"

Alex Khan, Social Media Coach, AlexKhanTV

Everyone knows that great content is key to success. However, when it comes to live video, it´s hard to captivate your audience. In this session, live video expert Alex Khan (who has 400,000 followers on live video platforms) shares what he learned from more than 1,000 broadcasts and working with brands like Red Bull and SAP. He illustrates how to stream from your desktop in a professional way, how to do live streams in 360 and how you leverage your audience in the best way. You´ll pick up various ideas every business can use to gain more reach.

13:10

Session 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING

Ralf Osteroth, Senior Vice President Marketing & Sales, Studio71
"Influencer Marketing – Buzzword? Bullshit? Brand Booster!"
Companies and brands are looking for attention, visibility and new brand love in the digital jungle. Studio71 as one of the leading multi platform and influencer networks worldwide is helping brands to create new audiences and to reach generation Z and the millennials. How do they tick? Where and how to reach them? Who do they listen to? Super influencers are telling authentic stories to millions of millennials and create new worlds.
Steve Bartlett, Co-founder & CEO, Social Chain
"How to break the internet in 2017"
The 24-year old CEO of Social Chain, Steven Bartlett leads a team of over 100 creatives in the most ground-breaking agency to come out of the UK. With offices in five locations worldwide, Social Chain now works with some of the biggest brands in the world, including Apple, Coca-Cola and Warner. Steve is now an established speaker, investor and was named Digital Entrepreneur of the Year 2016. In his talk, Steve will address how brands can delve deeper than engagement with their social activity. Views, likes, retweets, shares, comments; are all ways in which we engage online. This is measurable, this is the industry norm, but what if there’s something more valuable and meaningful that determines the success of capturing an audience? Steven will discuss how going to a deeper level by making people ‘feel’ something is the real driving force behind engagement. In addition, Steve will discuss the value of building relationships with micro-influencers and brand ambassadors and their role within your campaigns. Analysing digital engagement beyond impressions is more important than ever before with the real value online coming from exploring emotional impact and thus measuring the effects on ROI.
Lukasz Zelezny, Head of Organic Acquisition, London uSwitch Limited, uSwitch
"Social Media Tactics to Implement Tonight"
Do you run social media accounts but feel like you never have enough time or would you like to utilize your audience better way? Discover how to work efficiently, save time and increase reach. Find out tools you can use to get things done, how to distribute content between channels, and get the results you and your business want. Simple, easy and without spending millions.
14:15

SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES

Ravid Kuperberg, Partner, Mindscapes
"How to translate recurring thinking patterns embedded in award winning creative ideas into powerful structured thinking tools."
"It is commonly agreed that outstanding creative ideas are those which break rules and manifest an original way of thinking. However… one could look at the issue from a completely different perspective and notice that underneath the obvious surface, these apparently unique ideas share recurring patterns of thinking. Patterns which can help us understand how to break existing common thinking molds and originate new surprising highly innovative creative ideas. The Mindscapes thinking tools are created by deconstructing the most innovative and creative award winning campaigns from around the world, while decoding the recurring thinking patterns embedded in them. This session will present some of these ideas, as well as the thinking patterns they represent. It will then present practical thinking tools based on these patterns, which can help direct the mind into specific prisms of thinking, so as to create new original ideas using a structured thinking process."
15:00

Session 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY

Damola Timeyin, Strategy Director, BBH Live
Kate Murphy, Associate Creative Director, BBH Live
"You are what you eat: The creative diet"
Every day, we consume tonnes of information, from advertising to entertainment but is your diet of Facebook, Fake News and Netflix leaving you creatively deficient? BBH London Creative Director Kate Murphy and Strategy Director Damola Timeyin, consider the effects of information overload on your creativity and kick off a social experiment that will aim to cleanse your mind.
Bruno Ribeiro, Creative Director, MullenLowe London
"The holy trinity in creativity"
The whole work of creation is based on 3 divine pillars (no spoilers here). If they coexist in an idea, the Gods of advertising will salute you.
Andrei Kaigorodov, Creative Strategist, M&C Saatchi Milano
"You call THAT content?!"
Another guy on stage trying to make any sense for himself and the audience of what makes good content good.
16:15

SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong”

Dave Birss, Speaker, Dave Birss

The business world has increasingly seen the importance of creativity in helping them adapt and prepare themselves for the future. But few people understand what creativity actually is and how to use it effectively to create value. Dave Birss explains what they’re getting wrong, debunks a load of nonsense and offers a better way of solving problems.

17:00

Session 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY

Josh Naylor, Senior Tech Evangelist, Unity3D
"Using a Game Engine for VR/AR"
Unity is the worlds most widely used game engine, for years game developers have used it to make 2d and 3d games for a whole range of platforms. We’ve now reach an age of VR/AR and now this “game engine” is used for so much more than just games.
Paula Monteiro, Marketing Director, Wikitude
"Augmented Reality - use cases and opportunities"
Thanks to Niantic the world now knows what augmented reality is. But did you know that the AR technology behind Pokemon Go is already more than 8 years old? In this session, Paula will give you an overview of the three main categories of AR technology, what they are capable of and how they will empower your business in 2017.
Jason Lovell, Director of Brand Partnerships EMEA, Jaunt VR
"Brand Storytelling in VR"
VR is as transformative for storytelling as the leap from radio to TV. Learn why this new revolution will change the way brands are connecting with consumers.
Adrian Leu, CEO, INITION
"From Experience to Transaction: Aligning technology investment with growth in retail."
The retail market is going through a profound transformation. New immersive technologies like Augmented, Virtual and Mixed realities are seen as potentially playing an important role in that transformation. But the road from innovation   and invention to transformation is not a straight one. Experience does not always translate in growth. What’s the future of those technologies and how will it affect the retail industry?
Jay Short, Strategy Director, Embolden
"Technology – Beyond The Hype"
The subject matter will be around how those developing content particularly for VR/AR need to think strategically around how this will be used. I will talk both about the importance of metrics and also in terms of how technology needs to fit into existing communications/innovation strategies if it is to thrive.
Sergiu Ardelean, Co-founder, ARTIVIVE
"Bring art to life"
How Augmented Reality will reinvent the consumption and creation of visual arts.
Thorsten S. Wiedemann, Founder and Director, A MAZE
"Buy the Ticket, Take the Ride* (*Hunter S. Thompson)"
One talk, one vision. One mind expending experience about games and virtual reality beyond the mainstream. Desclaimer: You can like it!
19:30

THE EVOLUTION OF HUMOUR: FROM CLASSICAL TV TO VIRAL VIDEO

Host:

Andi Moisescu, Apropo TV Producer & “Romania’s Got Talent” member of the jury

From classical TV to Facebook video: how the comedy evolved in the last 20 years. Or more.

Guests:

Matei Dima, Video Content Creator, BRomania
Lupu Cristina și Erdei Roxana, Video Content Creators, LikeOne
Stela Popescu, Actress, Teatrul de Revistă Constantin Tănase
Mugur Mihaescu, Writer & Actor, Vacanța Mare
Download the Print Friendly Version of the Agenda
DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
9:00
9:00

Session 0: THE GRAND OPENING

Dragos Stanca, Founder, ICEEfest
"Facts, Figures and The Survival Guide of iCEE.fest 2017"
We became bigger, we try to be better. What we prepared for you this year and how to get the full advantage of what iCEE.fest really means from a professional and personal point of view.
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
"Main trends in the digital industry: The IAB Europe’s view"
to be udated...
9:30

OPENING DEBATE: THE CHALLENGES OF THE DIGITAL & TECH INDUSTRY TODAY

Host:

Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group

Guests:

Meagan Lopez, Global Digital Business Director, The New York Times
Jan Jirsa, Brand Engagement Director CEEMEA, LEGO
Ela Moraru, Country Business Development Manager, Google
Catalina Ionescu, Client Partner eCommerce CEE, Facebook
Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global
10:30

SPECIAL KEYNOTE: The fourth age of humanity

Chris Skinner, independent consultant and author, TheFinancer
"The fourth age of humanity"
Humankind has been through three major revolutions in history and each revolution brings in a new form of trade, commerce and finance. We are in the middle of the fourth revolution – digitalisation – and are seeing another massive change to how we exchange value. What do these revolutions mean and how does it impact banking, insurance and financial services? This presentation provides the answers.
11:00
11:00

Session 1. KEY LEARNINGS FROM GLOBAL LEADERS

Ela Moraru, Country Business Development Manager, Google
"The future of search and performance marketing"
We have long spoken about mobile, maybe 10 years and I invite you to look further, let's see where AI leads us and the daily usage of our products and services. There is a whole world unveiling to us and we can talk about it together.
Igor Skokan, Measurement Lead, Facebook
"Measuring What Matters in Mobile World"
At Facebook, our mission is to make the world more open and connected. It’s an ambitious undertaking, to say the least. And a key part of succeeding in this mission is understanding how people and businesses connect, and measuring these connections between marketing and business value. There’s no value in marketing if you cannot measure the success on brand and business results. So, what does this mean and look like for your business, your metrics and your goals?
Meagan Lopez, Global Digital Business Director, The New York Times
"Expanding International and Growing Digital with the New York Times "
The New York Times pledged $50million in April 2016 to expand their reach, mission and newsroom globally, and at the same time committed to doubling their digital revenue by 2020. Meagan Lopez, Global Digital Business Director, will speak about where they are, how they aim to do this, and the state of the business currently.
Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global
"Responsive Retail: How artificial intelligence is creating new solutions for businesses and consumers"
Artificial intelligence offers businesses the opportunity to humanise the brand engagement experience by interacting with consumers on their devices, on their terms, and in their context. As time becomes the real luxury for consumers in today’s digital world, businesses who leverage this technology to offer more personalised and efficient consumer experiences are the ones who stand to win.
Simon Halstead, Head of Demand Development, AOL International
"Programmatic in Europe - What does it mean for you ? (All of you) "
An overivew of the state of programmatic in Europe, what it means for advertisers, agencies, publishers and ad tech companies 
Jean-Christophe Gombeaud, Senior Director EMEA, Yahoo!
"Data is what’s now. Knowledge is what’s next"
In this session, Jean-Christophe will share how data can help better understand the consumer and deliver more effective advertising experiences. He will share insights on new consumer behaviours, how they use their mobile and consume media. He will identify opportunities for brands to serve messages that fit the needs and moods of their audiences.
13:30

Session 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL

Jonathan Chippindale, Chief Executive, Holition
"The Importance of Empathy in Innovation."
With brands increasingly turning to technology to help build closer digital engagements with consumers, the challenge is to identify innovation that genuinely supports the discovery/purchase process and is not just another gimmick. Described recently as “what happens when Willy Wonka meets fashion tech”, and drawing on Holition’s recent projects with some of the most recognisable retail brands, including Louis Vuitton, Burberry, Hermes and L’Oreal, Jonathan will show how Digital Empathy can be a powerful driver of engagement across the many technologies Holition operates within, from fashion shows to robotics, mixed reality to data visualisation and anthropology to wearables.
Josh Partridge, Vice President for EMEA, Canada and LATAM, Shazam
"Connecting the physical to the digital world"
The smartphone has become the most powerful device for consumers - whether for communication, discovery, entertainment, research or expression. It also fast becoming a vehicle to connect the physical to the digital world. @ Shazam we are working hard to bring this solution to consumer and brands and I would look forward to showing you the best examples of this from around the world.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Primetime spots for your primary screen - mobile advertising in a data science driven world"
Let's sneak together behind the scene, and spy, how the winning campaigns are being made. How deep understanding of collected data helps brands to deliver their messages to the right users, in the right places and at the proper time.
Davide D’Atri, CEO, Soundreef
"Revolution in Collecting Management Organisations: from monopoly to free market. "
The Barnier EU Directive has changed a 7 billion market and enabled companies like Soundreef to operate in a market that was dominated by monopolies until a year ago. This is one of the best kept secret in the industry: a large market in which private companies were not allowed to operate. is this revolution good for authors and publishers? What are the legal implications? 
Atanas Raykov, Business Development Director CEE&CIS, Viber
"The Power of Personal Inclusive Experiences"
Viber has evolved from a messaging app to a platform where brands can create personal inclusive experiences that will change profoundly the brand-customerinteraction and will greatly enrich people’s lives.
Dan Oros, Country Manager, Bla Bla Car
"Disrupting long distance travel via a people powered network"
BlaBlaCar is the world's largest long-distance carpooling platform, connecting drivers with empty seats with passengers looking for a ride: more than 40 million members in 22 countries. Over 12 million people use BlaBlaCar every quarter creating an entirely new, people powered, transport network. BlaBlaCar is making travel social, money-saving and more efficient for millions of trusted members.
Charlie Ballard, Global Director, Strategic Insights, Tripadvisor
"TripAdvisor: Relaunching The Brand While Mining The Data"
It is always vital to continue to keep your online brand presence as fresh, relevant and easy to use as possible while also carefully considering your business model and all available assets. In this session Charlie Ballard, Global Director of Strategic Insights for TripAdvisor will share with us briefly how TripAdvisor has recently relaunched their online brand presence while also discussing how his team is building out an entirely new data-driven insights offering to support the strategic direction of their premier hotels clients.
Jordan Schwarzenberger, Creative Strategist, LADbible
"MOVE OVER MILLENNIALS: HOW TO UNDERSTAND AND ENGAGE GENERATION Z"
Millennials are all the rave right now, but what about their successors - Gen Z? Tech natives, content creators and influencers - these guys were born with an iPhone in hand and have never known a world without technology. Having grown up in an age of terrorism, witnessing a catastrophic financial crash and a perpetually unstable political climate, centennials, as they're known, are a strange and distinct bunch with a very special history. And for brands and publishers, they pose a unique challenge as they continue to exhibit themselves as truly distinct from their millennial siblings. What does this mean today, tomorrow and 10 years from now? Who really are this mysterious generation and how best can we effectively understand and engage them? As a 19 year old Gen Z'er myself, hopefully I can provide some answers.
16:15

Session 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS

Marcus Wilding, Managing Partner, Mindshare
"The 3rd wave and how it will save us from ‘AfterAd’."
Disruption as we know it still works – but will this continue to be the case in a world of voice, VR and AI? Where brand’s algorithms ‘talk’ to consumer’s algorithms? Let’s take a brief journey into some new engagement models…
Fadi Shuman, Global Chief Digital Officer, Geometry Global
"The Future Of Shopping"
Fadi Shuman will be sharing insights on how emerging technology is changing the brick and mortar landscape of retail, as well as the impact of Al / VA on retail and shopping. Additionally, he will touch on how local shops and delivery companies can beat Amazon-type online giants at their own game!

It's a talk not to be missed!
Sicco Wegerif, Head of Big Builds & Platforms, MediaMonks
"Time for a Dot-Comeback"
Despite the smart move from companies of investing millions in the digital space, the cornerstone of digital ecosystems, the website, is in need of help. Dot.coms today look awful. Offering a ton of information but little inspiration, they’re uninviting, uninspiring and represent one of the biggest #fails in brand's’ digital being. So how can websites start complimenting well-crafted campaigns and tell a compelling story? In this session, Monks Kris Smith and Sicco Wegerif discuss how to build a future-proof .com that is the agile core of a brand's digital ecosystem. The session covers the key topics of bridging the gap between Marketing and IT, combining sales (ROI) and stories (brand experience), and shifting focus from a brand's corporate home to an inspirational Flagship experience. Kris and Sicco also outline why, like a great campaign, websites should be a source of pride and all about a mix of strong digital thinking and design, with campaign-quality content, a resourceful UX and IA and to top it off, a layer of A.I.
Jeanette Okwu, Global Business Director Digital & Social, Spark44 GmbH
"Selling Luxury Cars through Social Media?"
The critical role of social networks in global campaign planning keeping ever changing customer journeys for different target audiences for Jaguar Land Rover in mind. How does Jaguar Land Rover leverage the features of Youtube and Facebook and tests and learns when it comes to ist Influencer Strategy.
Sedge Beswick, Managing Director, SEEN Connects
"Why is everyone talking about influencer marketing "
A top line overview of influencer marketing including case studies, good campaign (& ugly campaigns!) from global influencer marketing agency; SEEN Connects.
18:30

"THE CREATIVE MANAGEMENT BLUES"

with

Dave Birss, Speaker, Dave Birss

Managing for creativity is very different to managing for productivity. Many businesses get it wrong and end up stifling ideas. Dave Birss, a former session musician as well as former advertising creative director, uses his guitar and other instruments to demonstrate some important principles that unlock creativity and support fresh ideas. Learn how to turn your creativity all the way up to 11.

19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

Session 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE

Nikolaos Dimitriadis, Development Director, The University of Sheffield International Faculty, City College
"Leadership and the Brain: How to lead, motivate and inspire your employees's brains"
For decades, leaders and managers have been trained to think and act upon the assumption that employees and customers are rational beings. Motivational, organisational and structural approaches have been developed on the premise that people know what is good for them and that they behave accordingly. Therefore rewards, bonuses, job promotions as well as punishments have been designed to make sure that people understand and achieve various multilevel goals. However, there is strong scientific evidence that this approach is, not just irrelevant, but dangerous because it does not accept humans as they are: emotional, irrational and primarily focused on their survival. Management styles need to change and modern leaders have to reconsider their approach. They have to calibrate their brain for modern leadership. Especially in chaotic and complex business environments, the old leadership thinking has to step aside fast. Prepare for the holistic brain leader! This seminar provides both the evidence for the need to change and specific practical directions on how this should happen.
Jan Jirsa, Brand Engagement Director CEEMEA, LEGO
"World has gone crazy. You should not!"
Behavior of consumers and media landscape is rapidly changing during past few years as never before during the digital era.
Katy Howell, CEO, Immediate future
"Tapping into social across the customer journey "
How brands can capitalise on Social Media in order to Engage, Connect and Convert at each stage of the customer life cycle – from Awareness, to Conversion & Loyalty.
David Uribe, CEO and Co-Founder, smartBeemo
"The future that nobody told us about - Marketing, Technology and Education."
"On this talk, David Uribe tells us the story on how he developed the world's first predictive analytics algorithm applied to marketing with A/B testing and machine learning techniques. These models are commonly used to forecast and predict outcomes on sectors with large amounts of data. David will also talk about the application of artificial intelligence to marketing models and several techniques to create more relevant marketing strategies"
Paul Harraghy, VP Europe, Taboola
"Discovering Content Discovery"
We want to explore how content can be used to activate and engage with audiences wherever and whoever they maybe, and whatever the end goals of the advertiser might be. We will also be talking about how we can continue to develop better tools and product capabilities for publishers so that they have a better understanding of their audiences, and how they can use this information to deepen their relationships with end users and marketers.
11:40

SPECIAL KEYNOTE: "The Biggest Lies That Infest Digital Marketing and Hurt Us All"

Samuel Scott, Marketing Speaker, Samuel Scott

Too much of the time, marketers just accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Director of Marketing and Communications for log analytics platform Logz.io and The Promotion Fix columnist for The Drum, will expose the biggest lies in the online marketing industry that hurt all of our campaigns. 

12:15

SPECIAL KEYNOTE: "WEAPONS OF MASS SEDUCTION"

Alex Khan, Social Media Coach, AlexKhanTV

Everyone knows that great content is key to success. However, when it comes to live video, it´s hard to captivate your audience. In this session, live video expert Alex Khan (who has 400,000 followers on live video platforms) shares what he learned from more than 1,000 broadcasts and working with brands like Red Bull and SAP. He illustrates how to stream from your desktop in a professional way, how to do live streams in 360 and how you leverage your audience in the best way. You´ll pick up various ideas every business can use to gain more reach.

13:10

Session 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING

Ralf Osteroth, Senior Vice President Marketing & Sales, Studio71
"Influencer Marketing – Buzzword? Bullshit? Brand Booster!"
Companies and brands are looking for attention, visibility and new brand love in the digital jungle. Studio71 as one of the leading multi platform and influencer networks worldwide is helping brands to create new audiences and to reach generation Z and the millennials. How do they tick? Where and how to reach them? Who do they listen to? Super influencers are telling authentic stories to millions of millennials and create new worlds.
Steve Bartlett, Co-founder & CEO, Social Chain
"How to break the internet in 2017"
The 24-year old CEO of Social Chain, Steven Bartlett leads a team of over 100 creatives in the most ground-breaking agency to come out of the UK. With offices in five locations worldwide, Social Chain now works with some of the biggest brands in the world, including Apple, Coca-Cola and Warner. Steve is now an established speaker, investor and was named Digital Entrepreneur of the Year 2016. In his talk, Steve will address how brands can delve deeper than engagement with their social activity. Views, likes, retweets, shares, comments; are all ways in which we engage online. This is measurable, this is the industry norm, but what if there’s something more valuable and meaningful that determines the success of capturing an audience? Steven will discuss how going to a deeper level by making people ‘feel’ something is the real driving force behind engagement. In addition, Steve will discuss the value of building relationships with micro-influencers and brand ambassadors and their role within your campaigns. Analysing digital engagement beyond impressions is more important than ever before with the real value online coming from exploring emotional impact and thus measuring the effects on ROI.
Lukasz Zelezny, Head of Organic Acquisition, London uSwitch Limited, uSwitch
"Social Media Tactics to Implement Tonight"
Do you run social media accounts but feel like you never have enough time or would you like to utilize your audience better way? Discover how to work efficiently, save time and increase reach. Find out tools you can use to get things done, how to distribute content between channels, and get the results you and your business want. Simple, easy and without spending millions.
14:15

SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES

Ravid Kuperberg, Partner, Mindscapes
"How to translate recurring thinking patterns embedded in award winning creative ideas into powerful structured thinking tools."
"It is commonly agreed that outstanding creative ideas are those which break rules and manifest an original way of thinking. However… one could look at the issue from a completely different perspective and notice that underneath the obvious surface, these apparently unique ideas share recurring patterns of thinking. Patterns which can help us understand how to break existing common thinking molds and originate new surprising highly innovative creative ideas. The Mindscapes thinking tools are created by deconstructing the most innovative and creative award winning campaigns from around the world, while decoding the recurring thinking patterns embedded in them. This session will present some of these ideas, as well as the thinking patterns they represent. It will then present practical thinking tools based on these patterns, which can help direct the mind into specific prisms of thinking, so as to create new original ideas using a structured thinking process."
15:00

Session 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY

Damola Timeyin, Strategy Director, BBH Live
Kate Murphy, Associate Creative Director, BBH Live
"You are what you eat: The creative diet"
Every day, we consume tonnes of information, from advertising to entertainment but is your diet of Facebook, Fake News and Netflix leaving you creatively deficient? BBH London Creative Director Kate Murphy and Strategy Director Damola Timeyin, consider the effects of information overload on your creativity and kick off a social experiment that will aim to cleanse your mind.
Bruno Ribeiro, Creative Director, MullenLowe London
"The holy trinity in creativity"
The whole work of creation is based on 3 divine pillars (no spoilers here). If they coexist in an idea, the Gods of advertising will salute you.
Andrei Kaigorodov, Creative Strategist, M&C Saatchi Milano
"You call THAT content?!"
Another guy on stage trying to make any sense for himself and the audience of what makes good content good.
16:15

SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong”

Dave Birss, Speaker, Dave Birss

The business world has increasingly seen the importance of creativity in helping them adapt and prepare themselves for the future. But few people understand what creativity actually is and how to use it effectively to create value. Dave Birss explains what they’re getting wrong, debunks a load of nonsense and offers a better way of solving problems.

17:00

Session 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY

Josh Naylor, Senior Tech Evangelist, Unity3D
"Using a Game Engine for VR/AR"
Unity is the worlds most widely used game engine, for years game developers have used it to make 2d and 3d games for a whole range of platforms. We’ve now reach an age of VR/AR and now this “game engine” is used for so much more than just games.
Paula Monteiro, Marketing Director, Wikitude
"Augmented Reality - use cases and opportunities"
Thanks to Niantic the world now knows what augmented reality is. But did you know that the AR technology behind Pokemon Go is already more than 8 years old? In this session, Paula will give you an overview of the three main categories of AR technology, what they are capable of and how they will empower your business in 2017.
Jason Lovell, Director of Brand Partnerships EMEA, Jaunt VR
"Brand Storytelling in VR"
VR is as transformative for storytelling as the leap from radio to TV. Learn why this new revolution will change the way brands are connecting with consumers.
Adrian Leu, CEO, INITION
"From Experience to Transaction: Aligning technology investment with growth in retail."
The retail market is going through a profound transformation. New immersive technologies like Augmented, Virtual and Mixed realities are seen as potentially playing an important role in that transformation. But the road from innovation   and invention to transformation is not a straight one. Experience does not always translate in growth. What’s the future of those technologies and how will it affect the retail industry?
Jay Short, Strategy Director, Embolden
"Technology – Beyond The Hype"
The subject matter will be around how those developing content particularly for VR/AR need to think strategically around how this will be used. I will talk both about the importance of metrics and also in terms of how technology needs to fit into existing communications/innovation strategies if it is to thrive.
Sergiu Ardelean, Co-founder, ARTIVIVE
"Bring art to life"
How Augmented Reality will reinvent the consumption and creation of visual arts.
Thorsten S. Wiedemann, Founder and Director, A MAZE
"Buy the Ticket, Take the Ride* (*Hunter S. Thompson)"
One talk, one vision. One mind expending experience about games and virtual reality beyond the mainstream. Desclaimer: You can like it!
19:30

THE EVOLUTION OF HUMOUR: FROM CLASSICAL TV TO VIRAL VIDEO

Host:

Andi Moisescu, Apropo TV Producer & “Romania’s Got Talent” member of the jury

From classical TV to Facebook video: how the comedy evolved in the last 20 years. Or more.

Guests:

Matei Dima, Video Content Creator, BRomania
Lupu Cristina și Erdei Roxana, Video Content Creators, LikeOne
Stela Popescu, Actress, Teatrul de Revistă Constantin Tănase
Mugur Mihaescu, Writer & Actor, Vacanța Mare
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