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DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
10:30
10:30

FOCUS ON: THE HOUSE AS A GADGET

"DEBATE: How The Future of Smart Living Looks Like?"

Host

George Buhnici, NEWS Correspondent, ProTV
"Regenerating the traditional home with smart tech"
Today's building technology allows us to build eco-friendly homes. But how do we make them affordable and desirable? In a country where brick and mortar are still kings, we set out to reinvent the traditional with... traditional and recycled materials like wood, glass, rock used in new ways. We added the latest in heating and cooling to keep cost below 100 EUR per year. How are we doing it? Just follow #casabuhnici LIVE on stage, on the building site, on the web.

Guests:

Harald Schindele, Co-founder, Hirschmüller Schindele Architekten
Szymon Janiak, Strategy Director & Co-founder, 1450
Bernhard Hüssy, Co-founder, Nomos System
11:00
11:00

FOCUS ON: THE HOUSE OF THE FUTURE

Harald Schindele, Co-founder, Hirschmüller Schindele Architekten
Markus Hirschmüller, Co-founder, Hirschmüller Schindele Architekten
"Parametric design and smart home"
Three projects: Floating grounds, Villa M, F124. We explain our approach to smart home technologies and the abílity to link those components with the reduction of energy consumption. Smart home technologies open up an enormous potential to configurate flexible space with distinct athmospheric qualities.
Bernhard Hüssy, Co-founder, Nomos System
"The global finality of standards is from utopia."
Considering the 25 billion devices predicted to be around in the next three years, it’s never been more important to bring various hardware, software and off-the-shelf IoT products together. Like a Swiss watch, assembling all the complex parts into one simple dial. As nomos system just delivered over 31’000 systems, we invite you on a journey of real life use cases from commercial, residential, aviation and marine products.
12:00
12:00

FOCUS ON: GREEN HOUSES AND HITECH SOLUTIONS FOR SMART LIVING

Simon Van Der Jagt, CEO, Nowi Energy
"Sensors that live forever by using WIFi power  "
The 'Internet of Things' requires billions of sensors. On this scale power becomes a huge bottleneck, changing batteries or wiring is no longer feasible.Nowi has developed climate sensors that are able to use WiFi, 4G and GSM signals as a power source. As a result they require far less maintenance. Simply, plug and forget.
Adriaan Brebels, Managing Director, Porta Capena
"Go for gold... with your energy related data..."
Data is the new gold... but new tools for the digging are needed. By combining data from the buildings, the energy usage, the internal and external climate and the weather forecast, a serious optimisation of the energy consumption can be obtained. Additionally, advice for investments to move to less fossil energy can be based on real consumption patterns. Most of the investments can be paid back by the continuous feedback and the control by the use of IoT devices.
Szymon Janiak, Strategy Director & Co-founder, 1450
"The biggest misunderstanding in Digital PR"
There are plenty of tools that might be used in order to build digital image. Current standards highlight several variables and KPIs which should be taken into consideration. Yet, for some reason specialists tend to underestimate one of the most important factors which affects their brands.
Horațiu Ionescu, Official Dealer in Romania, Bang & Olufsen
"Smart Home concept and implications in human life"
What does Smart Home concept really means, how to transform technology in human’s slave (not the other way around), under conditions that you do not have to graduate an university to be able to control your home automatization? Selecting the system begins in the home project phase and follows all vital aspects of your house ecosystem: lights control, courtains, garage door, HVAC, music, video, surveylance, fridge and coffee-maker too.
14:00
14:00

FOCUS ON: THE FUTURE OF MONEY

Host:

Dan Suciu, Spokesman, Banca Națională a României

Speakers:

Chris Skinner, independent consultant and author, TheFinancer
"How Fintechs are open sourcing Financial Services"
Apps, Analytics, Artificial Intelligence (AI), Application Program Interfaces (APIs) combine with Cloud, Mobile, Blockchain and Machine Learning to create a whole new world of value exchange. Using these technologies, Fintech start-ups are building an Internet of Value and an Internet of Trust to support the Internet of Things. What are incumbent institutions doing to respond or, more fundamentally, are they even capable of responding? To see how the new landscape of finance and value exchange will change in the next decade, Chris Skinner will provide a deep dive insight into how the future financial world will look.
Bartosz Golba, Head of Content, Wealth Management, Global Data
"Digital private banking: not just for millionaires of today"
When the retail banking industry was excited about digital and online platforms, private bankers and wealth managers remained commited to what they called a “traditional way of doing business”. But with emergence of robo-advice, this attitude has been changing. Will the future private bank be fully digital? How current and future millionaires will work with their investment advisors? And why private bankers can’t ignore average Joes? Let’s find out.
Jack Harris, Vice President Financial Institutions, Wirecard AG
"Global Trends in Mobile Payments"
Increasing importance of mobile payments globally and how Fintech is shaping the industry
Jeffrey Tijssen, EMEA Head of FinTech and Partnerships, Capco
"The Future of Bank-FinTech Partnerships"
In recent years, the majority of banks have launched various initiatives to collaborate with Fintech startups, and the number of accelerators and innovation labs has grown tremendously. But despite the hype, the results have often been mixed. How can both parties work together to achieve sustainability and drive commercial value?
Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY
"Fintechpedia : The first marketing intelligence solution in the Fintechs’ space "
Our automated repository tracks Fintechs activity at a global scale and is comprised of three modules:

► The Fintech Ecosystem - Insightful dashboards on Fintechs and their relationship with investors by countries and sectors.
► The Fintech Observatory - Tracking motor of the latest news, and Fintech events all around the world. Identification of new players, trending topics and KOL.
► Predictive Insights – Clustering of investors and prediction of likelihood of investment rounds.
16:15

FOCUS ON: THE NEW BANKING IN A DISRUPTED BY TECH WORLD

Daniel Nicolescu, Managing Partner & Co-Founder, SymphoPay
"Waking up the smart marketing machines"
For decades, the payment terminals are being used just to read the customers credit cards and perform transactions. Merchants can now enhance customers experience by connecting all these terminals to a central platform ready to integrate in real-time financial transactions with marketing and loyalty campaigns.
Sotiris Papantonopoulos-Mantonopoulos, Founder and CEO, Money Market
"Digital Disruption in the insurance market"
Insurance is one of the most impacted industries from digitization. Sotiris, CEO & founder of Insurancemarket.gr, will explain how they are disrupting the insurance market.
Sergiu Neguț, Business Angel, Softelligence
"Disrupting Traditional Financial Systems: The New FinTech Revolution"
Sebastian Olteanu, Managing Partner, KPMG Legal Romania
"Fintech innovation and challenges under existing and forthcoming regulations"
Europe’s financial services sector is undergoing a “regulatory tornado” with several new regulations coming into force, while technology continues to race forward. The Payments Services Directive (PSD2) brings forth the open banking revolution and a promise of liberalization unprecedented opportunities; on the other hand the Anti Money Laundering (AML) and the Electronic Identification and Trusted Services (eIDAS) may be difficult for new players to comply with. How will both traditional players and new Fintech companies survive the storm? KPMG provides an expert’s opinion.
17:45

DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM

Host:

Dan Suciu, Spokesman, Banca Națională a României

Guests:

Chris Skinner, independent consultant and author, TheFinancer
Bartosz Golba, Head of Content, Wealth Management, Global Data
Jack Harris, Vice President Financial Institutions, Wirecard AG
Jeffrey Tijssen, EMEA Head of FinTech and Partnerships, Capco
Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY
Sebastian Olteanu, Managing Partner, KPMG Legal Romania
18:30

IAB MIXX AWARDS 2017

Host:

Raul Gheba, Stand up comedian

iCEE.fest is the proud host of world famous MIXX Awards since 2012. With a concept designed in the United States by the Association of Interactive Advertising Industry (IAB), MIXX Awards stands as the international standard for excellency and efficiency of online advertising campaigns.

19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

FOCUS ON: GROWTH HACKING FOR STARTUPS 2017

George Carey-Simos, Co-Founder & COO, We are Social Media

In 2017, it has become increasingly important to adopt, apply, and keep cultivating the growth hacking mindset in our businesses - especially at startups. The lack of big budgets and other resources means that we cannot afford to launch expensive campaigns and just "hope for the best." Our actions need to be targeted, and we must be willing to experiment in order to succeed. During this workshop we will look at growth hacking techniques that any startup - and in fact any business - can use to build things that people want. 

12:15

FOCUS ON: THE WORLD LEADERS IN ADSERVING AND CONSUMER TARGETING

Stage Host:

Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Speakers:

Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick
"The Future of Marketing in a Technology Driven World"
The focus of marketing in the future needs to be on applying data while using automation and technology to navigate complexities and gain efficiencies. Join this session to spend some time thinking about how this applies to your overall marketing strategy and advertising campaigns.
Diana Olar, Managing Director, Sense ∞
"Successful media mix management with DoubleClick"
How to make significant media mix decisions using the latest innovations in advertising with direct access to programmatic platforms and benefits from the comprehensive experience of DoubleClick Technology Partner.
John Douglas, Director, Product Strategy, Sizmek
"Getting ahead in the Attention economy"
As ad dollars continue to rise in digital, we're placing increasingly greater importance on attention. But in the race to earn attention, we must be respectful of our audiences' entire experience. In this session we'll look at the opportunities available and the potential risks marketers face as they strive for higher returns on their digital investments.
Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus
"Build a Better Internet"
In this session, Paula Bacariza, Senior Business Development Director at AppNexus will present an overview of six key challenges ad tech can address to improve the digital ecosystem including: • Open monetization vs. walled gardens • GDPR and implications on the current industry landscape • Brand Safety • Open Identity and the importance of people based programmatic advertising • The infinite possibilities of AI and machine learning • Video at scale & connected TV
Tomasz Musial, General Manager CEE, Smart AdServer
"Digital technology disruption or how to survive in adtech jungle. A few remarks on successful strategies and their implementation in CEE."
Ad technology landscape has never been more complicated. Increasing number of players, software providers and volumes of diversified content creates a unique environment, full of new opportunities, but also very demanding and challenging. In order to stay on the top of our business we need not only to refresh our strategies and onboard state of art tools, but also build strong relationships with partners on all sides of the market, as there are no siloes anymore.
Marius Deak, Founder, CEO, Avandor
"Anatomy of data-driven communication"
Opportunities, tools, strategies and how everything fits together with examples from complex, almost impossible campaigns.
14:45

FOCUS ON: TOP TECHNOLOGIES FOR BRANDS, PUBLISHERS AND ADVERTISING AGENCIES

Johnny Thwaites, International Sales Director, Protected Media
"Protecting your Budget: New Developments in Ad Fraud Detection"
The advertising industry has been fighting ad-fraud for many years and yet the budget lost is increasing as criminals become ever more sophisticated and develop new generations of bots and tactics that cannot be detected by existing methods.I’m looking at the current ad-fraud detection tools used by us in the industry and will suggest how a new methodology, that uses techniques borrowed from the cyber-security industry, may prove a welcome additional tool. If you are responsible for traffic quality in your business - this is for you.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Mobile advertising in a data driven world"
Mobile users share a lot of data, what rapidly improves targeting capabilities. The number of collected information, processed by data science teams opens completely new targeting and creative capabilities to brand marketers. Let’s check together what’s going on.
Thomas Mendrina, General Manager International, Sourcepoint Inc.
"The future of content compensation - advertising converts to choices"
Publisher are facing increased pressure to move away from monetization strategies that are focused on advertising only or subscription only due to the rise of ad block and privacy requirements. But how can a flexible compensation platform look like in 2018?"
Oliver Meister, Director, Business Development & Legal, Oriel Ventures

Adblockers, What's Really Happening

"Evolution, Impact & Mitigation"
We will explain how ad blockers have expanded and evolved based on real statistics we have collected from publishers, in addition to how this is now impacting on both publishers and brands and what solutions are available to both publishers and brands to reach ad block users through offering an improved advertising experience to users backed up with technologies which can enforce the delivery of better advertising to support quality brands and publishers.
Eva Christopoulou, Marketing Director, Think Digital Group
"The status of programmatic Trading in CEE"
A session to present the results of TW's Status of Programmatic Trading Survey across South Eastern and Central Eastern (excl. Russia & Poland) Europe. It will deliver data on the level of understanding, perceived opportunities and challenges of key stakeholders and will shed light on the major trends shaping the future of Programmatic Advertising in the region.
17:00

FOCUS ON: DEBATE - ADBLOCKING AND THE FIGHT FOR BETTER ADS

Host:

Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Guests:

Mihai Tănase, Digital Marketing Manager, Dacia Group Renault
Aidan Joyce, CEO, Oriel Ventures
Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus
Samuel Profumo, Chief Data Officer, Le Figaro Group
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick
Download the Print Friendly Version of the Agenda
DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
10:30
10:30

FOCUS ON: THE HOUSE AS A GADGET

"DEBATE: How The Future of Smart Living Looks Like?"

Host

George Buhnici, NEWS Correspondent, ProTV
"Regenerating the traditional home with smart tech"
Today's building technology allows us to build eco-friendly homes. But how do we make them affordable and desirable? In a country where brick and mortar are still kings, we set out to reinvent the traditional with... traditional and recycled materials like wood, glass, rock used in new ways. We added the latest in heating and cooling to keep cost below 100 EUR per year. How are we doing it? Just follow #casabuhnici LIVE on stage, on the building site, on the web.

Guests:

Harald Schindele, Co-founder, Hirschmüller Schindele Architekten
Szymon Janiak, Strategy Director & Co-founder, 1450
Bernhard Hüssy, Co-founder, Nomos System
11:00
11:00

FOCUS ON: THE HOUSE OF THE FUTURE

Harald Schindele, Co-founder, Hirschmüller Schindele Architekten
Markus Hirschmüller, Co-founder, Hirschmüller Schindele Architekten
"Parametric design and smart home"
Three projects: Floating grounds, Villa M, F124. We explain our approach to smart home technologies and the abílity to link those components with the reduction of energy consumption. Smart home technologies open up an enormous potential to configurate flexible space with distinct athmospheric qualities.
Bernhard Hüssy, Co-founder, Nomos System
"The global finality of standards is from utopia."
Considering the 25 billion devices predicted to be around in the next three years, it’s never been more important to bring various hardware, software and off-the-shelf IoT products together. Like a Swiss watch, assembling all the complex parts into one simple dial. As nomos system just delivered over 31’000 systems, we invite you on a journey of real life use cases from commercial, residential, aviation and marine products.
12:00
12:00

FOCUS ON: GREEN HOUSES AND HITECH SOLUTIONS FOR SMART LIVING

Simon Van Der Jagt, CEO, Nowi Energy
"Sensors that live forever by using WIFi power  "
The 'Internet of Things' requires billions of sensors. On this scale power becomes a huge bottleneck, changing batteries or wiring is no longer feasible.Nowi has developed climate sensors that are able to use WiFi, 4G and GSM signals as a power source. As a result they require far less maintenance. Simply, plug and forget.
Adriaan Brebels, Managing Director, Porta Capena
"Go for gold... with your energy related data..."
Data is the new gold... but new tools for the digging are needed. By combining data from the buildings, the energy usage, the internal and external climate and the weather forecast, a serious optimisation of the energy consumption can be obtained. Additionally, advice for investments to move to less fossil energy can be based on real consumption patterns. Most of the investments can be paid back by the continuous feedback and the control by the use of IoT devices.
Szymon Janiak, Strategy Director & Co-founder, 1450
"The biggest misunderstanding in Digital PR"
There are plenty of tools that might be used in order to build digital image. Current standards highlight several variables and KPIs which should be taken into consideration. Yet, for some reason specialists tend to underestimate one of the most important factors which affects their brands.
Horațiu Ionescu, Official Dealer in Romania, Bang & Olufsen
"Smart Home concept and implications in human life"
What does Smart Home concept really means, how to transform technology in human’s slave (not the other way around), under conditions that you do not have to graduate an university to be able to control your home automatization? Selecting the system begins in the home project phase and follows all vital aspects of your house ecosystem: lights control, courtains, garage door, HVAC, music, video, surveylance, fridge and coffee-maker too.
14:00
14:00

FOCUS ON: THE FUTURE OF MONEY

Host:

Dan Suciu, Spokesman, Banca Națională a României

Speakers:

Chris Skinner, independent consultant and author, TheFinancer
"How Fintechs are open sourcing Financial Services"
Apps, Analytics, Artificial Intelligence (AI), Application Program Interfaces (APIs) combine with Cloud, Mobile, Blockchain and Machine Learning to create a whole new world of value exchange. Using these technologies, Fintech start-ups are building an Internet of Value and an Internet of Trust to support the Internet of Things. What are incumbent institutions doing to respond or, more fundamentally, are they even capable of responding? To see how the new landscape of finance and value exchange will change in the next decade, Chris Skinner will provide a deep dive insight into how the future financial world will look.
Bartosz Golba, Head of Content, Wealth Management, Global Data
"Digital private banking: not just for millionaires of today"
When the retail banking industry was excited about digital and online platforms, private bankers and wealth managers remained commited to what they called a “traditional way of doing business”. But with emergence of robo-advice, this attitude has been changing. Will the future private bank be fully digital? How current and future millionaires will work with their investment advisors? And why private bankers can’t ignore average Joes? Let’s find out.
Jack Harris, Vice President Financial Institutions, Wirecard AG
"Global Trends in Mobile Payments"
Increasing importance of mobile payments globally and how Fintech is shaping the industry
Jeffrey Tijssen, EMEA Head of FinTech and Partnerships, Capco
"The Future of Bank-FinTech Partnerships"
In recent years, the majority of banks have launched various initiatives to collaborate with Fintech startups, and the number of accelerators and innovation labs has grown tremendously. But despite the hype, the results have often been mixed. How can both parties work together to achieve sustainability and drive commercial value?
Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY
"Fintechpedia : The first marketing intelligence solution in the Fintechs’ space "
Our automated repository tracks Fintechs activity at a global scale and is comprised of three modules:

► The Fintech Ecosystem - Insightful dashboards on Fintechs and their relationship with investors by countries and sectors.
► The Fintech Observatory - Tracking motor of the latest news, and Fintech events all around the world. Identification of new players, trending topics and KOL.
► Predictive Insights – Clustering of investors and prediction of likelihood of investment rounds.
16:15

FOCUS ON: THE NEW BANKING IN A DISRUPTED BY TECH WORLD

Daniel Nicolescu, Managing Partner & Co-Founder, SymphoPay
"Waking up the smart marketing machines"
For decades, the payment terminals are being used just to read the customers credit cards and perform transactions. Merchants can now enhance customers experience by connecting all these terminals to a central platform ready to integrate in real-time financial transactions with marketing and loyalty campaigns.
Sotiris Papantonopoulos-Mantonopoulos, Founder and CEO, Money Market
"Digital Disruption in the insurance market"
Insurance is one of the most impacted industries from digitization. Sotiris, CEO & founder of Insurancemarket.gr, will explain how they are disrupting the insurance market.
Sergiu Neguț, Business Angel, Softelligence
"Disrupting Traditional Financial Systems: The New FinTech Revolution"
Sebastian Olteanu, Managing Partner, KPMG Legal Romania
"Fintech innovation and challenges under existing and forthcoming regulations"
Europe’s financial services sector is undergoing a “regulatory tornado” with several new regulations coming into force, while technology continues to race forward. The Payments Services Directive (PSD2) brings forth the open banking revolution and a promise of liberalization unprecedented opportunities; on the other hand the Anti Money Laundering (AML) and the Electronic Identification and Trusted Services (eIDAS) may be difficult for new players to comply with. How will both traditional players and new Fintech companies survive the storm? KPMG provides an expert’s opinion.
17:45

DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM

Host:

Dan Suciu, Spokesman, Banca Națională a României

Guests:

Chris Skinner, independent consultant and author, TheFinancer
Bartosz Golba, Head of Content, Wealth Management, Global Data
Jack Harris, Vice President Financial Institutions, Wirecard AG
Jeffrey Tijssen, EMEA Head of FinTech and Partnerships, Capco
Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY
Sebastian Olteanu, Managing Partner, KPMG Legal Romania
18:30

IAB MIXX AWARDS 2017

Host:

Raul Gheba, Stand up comedian

iCEE.fest is the proud host of world famous MIXX Awards since 2012. With a concept designed in the United States by the Association of Interactive Advertising Industry (IAB), MIXX Awards stands as the international standard for excellency and efficiency of online advertising campaigns.

19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

FOCUS ON: GROWTH HACKING FOR STARTUPS 2017

George Carey-Simos, Co-Founder & COO, We are Social Media

In 2017, it has become increasingly important to adopt, apply, and keep cultivating the growth hacking mindset in our businesses - especially at startups. The lack of big budgets and other resources means that we cannot afford to launch expensive campaigns and just "hope for the best." Our actions need to be targeted, and we must be willing to experiment in order to succeed. During this workshop we will look at growth hacking techniques that any startup - and in fact any business - can use to build things that people want. 

12:15

FOCUS ON: THE WORLD LEADERS IN ADSERVING AND CONSUMER TARGETING

Stage Host:

Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Speakers:

Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick
"The Future of Marketing in a Technology Driven World"
The focus of marketing in the future needs to be on applying data while using automation and technology to navigate complexities and gain efficiencies. Join this session to spend some time thinking about how this applies to your overall marketing strategy and advertising campaigns.
Diana Olar, Managing Director, Sense ∞
"Successful media mix management with DoubleClick"
How to make significant media mix decisions using the latest innovations in advertising with direct access to programmatic platforms and benefits from the comprehensive experience of DoubleClick Technology Partner.
John Douglas, Director, Product Strategy, Sizmek
"Getting ahead in the Attention economy"
As ad dollars continue to rise in digital, we're placing increasingly greater importance on attention. But in the race to earn attention, we must be respectful of our audiences' entire experience. In this session we'll look at the opportunities available and the potential risks marketers face as they strive for higher returns on their digital investments.
Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus
"Build a Better Internet"
In this session, Paula Bacariza, Senior Business Development Director at AppNexus will present an overview of six key challenges ad tech can address to improve the digital ecosystem including: • Open monetization vs. walled gardens • GDPR and implications on the current industry landscape • Brand Safety • Open Identity and the importance of people based programmatic advertising • The infinite possibilities of AI and machine learning • Video at scale & connected TV
Tomasz Musial, General Manager CEE, Smart AdServer
"Digital technology disruption or how to survive in adtech jungle. A few remarks on successful strategies and their implementation in CEE."
Ad technology landscape has never been more complicated. Increasing number of players, software providers and volumes of diversified content creates a unique environment, full of new opportunities, but also very demanding and challenging. In order to stay on the top of our business we need not only to refresh our strategies and onboard state of art tools, but also build strong relationships with partners on all sides of the market, as there are no siloes anymore.
Marius Deak, Founder, CEO, Avandor
"Anatomy of data-driven communication"
Opportunities, tools, strategies and how everything fits together with examples from complex, almost impossible campaigns.
14:45

FOCUS ON: TOP TECHNOLOGIES FOR BRANDS, PUBLISHERS AND ADVERTISING AGENCIES

Johnny Thwaites, International Sales Director, Protected Media
"Protecting your Budget: New Developments in Ad Fraud Detection"
The advertising industry has been fighting ad-fraud for many years and yet the budget lost is increasing as criminals become ever more sophisticated and develop new generations of bots and tactics that cannot be detected by existing methods.I’m looking at the current ad-fraud detection tools used by us in the industry and will suggest how a new methodology, that uses techniques borrowed from the cyber-security industry, may prove a welcome additional tool. If you are responsible for traffic quality in your business - this is for you.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Mobile advertising in a data driven world"
Mobile users share a lot of data, what rapidly improves targeting capabilities. The number of collected information, processed by data science teams opens completely new targeting and creative capabilities to brand marketers. Let’s check together what’s going on.
Thomas Mendrina, General Manager International, Sourcepoint Inc.
"The future of content compensation - advertising converts to choices"
Publisher are facing increased pressure to move away from monetization strategies that are focused on advertising only or subscription only due to the rise of ad block and privacy requirements. But how can a flexible compensation platform look like in 2018?"
Oliver Meister, Director, Business Development & Legal, Oriel Ventures

Adblockers, What's Really Happening

"Evolution, Impact & Mitigation"
We will explain how ad blockers have expanded and evolved based on real statistics we have collected from publishers, in addition to how this is now impacting on both publishers and brands and what solutions are available to both publishers and brands to reach ad block users through offering an improved advertising experience to users backed up with technologies which can enforce the delivery of better advertising to support quality brands and publishers.
Eva Christopoulou, Marketing Director, Think Digital Group
"The status of programmatic Trading in CEE"
A session to present the results of TW's Status of Programmatic Trading Survey across South Eastern and Central Eastern (excl. Russia & Poland) Europe. It will deliver data on the level of understanding, perceived opportunities and challenges of key stakeholders and will shed light on the major trends shaping the future of Programmatic Advertising in the region.
17:00

FOCUS ON: DEBATE - ADBLOCKING AND THE FIGHT FOR BETTER ADS

Host:

Thomai Gklarou-Stavropoulou, International Product Director, Tailwind EMEA

Guests:

Mihai Tănase, Digital Marketing Manager, Dacia Group Renault
Aidan Joyce, CEO, Oriel Ventures
Paula Bacariza Perez, Senior Director of Client Partnerships, AppNexus
Samuel Profumo, Chief Data Officer, Le Figaro Group
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
Andy Devey, EMEA Knowledge Management & Training Lead, DoubleClick
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