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DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
19:30
19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA

Stage host:

Cosmin Stan, Founder, yourTVcrew

Speakers:

Meagan Lopez, Global Digital Business Director, The New York Times
"Mobile: Giving Old Technology a New Life"
The New York Times is looking at old (ish) technology in a new way on mobile. From launching The Daily podcast (which amassed 40million downloads in just four months) to finding new ways to tell stories in the newsroom and with our advertisers in Augmented and Virtual Reality, we are addressing our ever-growing mobile audience. And considering that, according to Comscore in March 2017, 82% of our visitors accessed the New York Times on a mobile device, we understand the importance of addressing them now more than ever before.
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
"Branding in a Post Truth World"
As technology and the economy demands greater accountability from advertising, we must keep in mind the emotional connection that people have with brands, and how many of our decisions are taken subconsciously. The multitude of platforms and channels available to marketers and consumers have made it increasingly challenging to take bold decisions to create loyalty and engagement. This is a thought starter designed to provoke debate and to consider going beyond the Click or the Like to making people feel something.
Samuel Profumo, Chief Data Officer, Le Figaro Group
"Big Data and the news publishers"
A quick looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising customers. The presentation seek to share Le Figaro Group experience in terms of data strategy, monetization and organization.
Andrea Iannuzzi, Digital Lab Editor, Gruppo Editoriale L'Espresso
"Putting innovation in the heart of a newsroom: the Visual Lab experience at La Repubblica"
A team of “aspiring unicorns” (journalists, designers, developers) is in charge to imagine and realize new ideas and prototypes of journalism to update the visual strategy of Gruppo Editoriale GEDI, one of the main media companies in Italy. A glimpse into a place where thinking outside the box is possible and encouraged
Bob Bierman, Chief Revenue Officer, News Deeply
"How Fixing the News can Fix the News Business"
Readers are more likely to turn off ad blockers and distinguish the difference between “fake news” and the real thing when media companies get back to the basics editorially. We’ll take a look at what’s needed to fix the news and at fixing the news creates both advertising and consumer revenue opportunity. Learn how two digital news organizations - one based in the US one in the Balkan-region, are capitalizing on quality content as a revenue stream.
11:45

FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS

Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial
"All you need is content"
Newspapers are facing the deepest crisis in their life. Advertising revenues are decreasing and we need to face it in the best way we know. Now, more than ever, we still need to be focus on content. Native ad & branded content are not a trend anymore, is one of the main paths to finance the newspapers in the XXI Century.
Maria Makedonskaya, Commercial and Digital Manager, CEE, Endemol Shine Group
"WHAT’S THE ROLE OF THE BRAND IN BRANDED CONTENT?"
What’s the consumer’s expectation from brands in the content marketing ecosystem? In this session we will explore how Endemol Shine Group is applying its storytelling expertise to help brands create meaningful connections and integrations that resonate with increasingly fragmented audiences.
12:45

SPECIAL KEYNOTE - Trump is a Joke: How satire beats news in making sense of a crazy world

Sophia McClennen, Associate Director, Pennsylvania State University's School of International Affairs
"Trump is a Joke: How satire beats news in making sense of a crazy world"
In the United States satire news has increasingly become more important as a primary source of political information.  It is no longer a comment on the news--it is often the more trusted, primary source. It is also the preferred source for younger, millennial audiences. How did this come to be? And is it a problem? My presentation shows that satire is a positive force in the land of fake news and spectacle news. I will also talk about how these shifts are happening across the globe.
13:15

DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?

Host:

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

Guests:

Aidan Joyce, CEO, Oriel Ventures
Meagan Lopez, Global Digital Business Director, The New York Times
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
Samuel Profumo, Chief Data Officer, Le Figaro Group
Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial
14:00

FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCESFULL CASE STUDIES.

Stage host:

Octavian Palade, Events & Content Strategist, start-up.ro

Speakers:

Vlad Sorici, Architecture & Services Project Manager, Orange Fab
" Orange Fab Start-up Accelerator"
From Silicon Valley, via Paris and Madrid, the Orange start-up accelerator program will be available in Romania starting this summer. Find out how to and why you should apply.
Zsuzsanna Varga, Global Innovation Manager, Bayer Grants4Apps
"Successful startup-corporate collaboration: Grants4Apps at Bayer"
Grants4Apps is an open innovation program at Bayer to foster collaborations with digital health startups. The Accelerator program has been running in its 5th year. Zsuzsanna, Program Manager at Grants4Apps, will speak about what it takes to enable successful startup-corporate collaborations and talk about specific examples from the previous startup batch. Zsuzsanna will also talk about the launch of the new program “Dealmaker” for mature digital health startups and companies.
Rasa Strumskyte, Chief Marketing & Development Officer, Talent Garden
"Future of work: building the place for explorers and innovators"
On changing work, smart environment and new work-place criteria that create a natural acceleration for digital businesses
Daniel Rosner, Founder, Innovation Labs 2017
"Innovation in Romania: challenges and opportunities "
With a strong educational base, Romania's IT sector has grown to be one of its main economic engines, while Romania is renowned for highly qualified IT personnel. What can be done to extend this state to innovation, start-ups, specially in health tech startups?
Radu Ionescu, Managing Partner, Ionescu & Sava
"Startups: The Legal Checklist"
Things to consider before you turn your idea into a business.The most common legal mistakes made by startups. How to prepare for the exit
15:25

SPECIAL KEYNOTE: "Since when did it become ‘cool’ to be an entrepreneur?"

with

Leon Emirali, Co-founder, CrestComms

Leon Emirali is one of the UK’s most exciting media entrepreneurs. He holds investments in both FTSE 100 companies and exciting tech start-ups. Leon is a former elected politician in the UK and has advised governments, global businesses and charities on digital strategy and is a mentor with the Social Mobility Foundation.

"Since when did it become ‘cool’ to be an entrepreneur?"
A couple of decades ago, entrepreneurs were the nerds and misfits of the world. Today, they are lauded as 21st Century rock stars. In this talk, Leon Emirali provides a dose of reality around what it takes to succeed in the start-up world and outlines a compelling case for why the narrative around entrepreneurship is in desperate need of change. 
16:00

FOCUS ON: THE FUTURE CEE DIGITAL & TECH STARS

Former winners of "200 Seconds Of Fame" by iCEE.fest competition will share key learnings and updates.

Marius Istrate, Chief People Officer, UiPath - Robotic Process Automation
"The first Romanian unicorn? Myth versus reality"
UiPath, the technological leader in Robotic Process Automation has recently announced a 30 million USD Series A investment, lead by Accel Partners. Having opened offices in Bangalore, London, Singapore, Tokyo and New York, UiPath is building a global footprint, while staying true to their core values: kindness, humbleness and a consuming passion for technology. How did a company coming out of Bucharest manage to establish itself as a global leader and is there a "secret sauce" driving UiPath to become the first unicorn coming out of Romania?
Xenia Muntean, Co-Founder, Planable
"From Chisinau to Silicon Valley: the myths, realities, and fairy tales of being a founder"
A Moldovan tech entrepreneur shares insights to what she learned in her first year of startup, tackling the misconception of the perfect entrepreneur. Besides sharing her journey and her startup’s evolution, she’s going to talk about learning to be yourself as a founder, fighting impostor syndrome and other demons.
Bogdan Coman, CEO, Woogie
"The hardcore story of a hardware startup"
Building for one year and a half an ambitious hardware startup, the CEO of Woogie will tell the story behind the ”hardware is hard” saying. From building a team of 8 being bootstrapped, to moving his life in London, being part of a global accelerator and closing earlier a crowdfunding campaign that looked like a success, Bogdan will share his lessons learned and the plan of not giving up.
Pavel Antohe, CEO & Founder, Kuende
"Kuende: the new digital home for Generation Z"
In today's digital landscape, meeting your parents and grandparents online has become the norm. That doesn't make it right, and it's certainly not cool! GenZ-eters need a place of their own, an outlet for self-expression and creativity, a place where they can have fun, play and simply be themselves!

That place is KUENDE!
Stefan Stanescu, Co-founder, AgriSo
"Digital Farming"
Stefan Stanescu will discuss about the benefits and opportunities of the Digital Revolution into the Arable Farming Branch. What are the must-have technologies that an up-to-date farmer should use for profit maximization and how AgriSo can help the farmer to optimize productivity with less costs and an increased grain production. How the latest technology will impact the Food Industry? What will farming be like in 10 years' time, thanks to precision agriculture, including drones, sensors and satellite images.
Serban Mogos, Founder & COO, Eyeware
"Understanding human actions in the Internet of Eyes"
Eye gaze, i.e., where we are looking at, is one of the most important non-verbal cues in human-human communication. By “seeing” the eye gaze, we can understand and even predict a person’s attention, intention, and interest. In the age of “Internet of Eyes”, where cameras become ubiquitous in our homes, cars, and manufacturing, eye gaze detection is a key component in enabling intuitive human-machine interactions. We will present a new technology for 3D eye tracking, developed by Eyeware, and discuss the use cases of eye tracking in multiple industries.
17:00

200 SECONDS OF FAME: THE STARTUP CONTEST

The Finalists for 2017

1. Leaseman
2. Psytera
3. ProductLead
4. IM.CITY Driver
5. Baro
6. Symme3D Biotech
7. YardLabs
8. Critique Gaming
9. Social Insider
10. Nifty
11. OWT Garage
12. Cleverwash
13. EyeSight
14. AdTech Media
15. x42
16. Ofertolino

The Jury

Vlad Sorici, Architecture & Services Project Manager, Orange Fab
Carmen Sebe, Partner, Gecad Ventures
Rasa Strumskyte, Chief Marketing & Development Officer, Talent Garden
Daniel Rosner, Founder, Innovation Labs 2017
Casper Smeets, Program Director of the Digital Health Accelerator, Rockstart
Leon Emirali, Co-founder, CrestComms
Dario Mazzella, Project Manager, META Group
George Carey-Simos, Co-Founder & COO, We are Social Media
Dan Sturza, In House Venture Capitalist, Spherik Accelerator
Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer Grants4Apps
Florin Grosu, President, Young Leaders Club
Radu Ionescu, Managing Partner, Ionescu & Sava
Download the Print Friendly Version of the Agenda
DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
19:30
19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:00

FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA

Stage host:

Cosmin Stan, Founder, yourTVcrew

Speakers:

Meagan Lopez, Global Digital Business Director, The New York Times
"Mobile: Giving Old Technology a New Life"
The New York Times is looking at old (ish) technology in a new way on mobile. From launching The Daily podcast (which amassed 40million downloads in just four months) to finding new ways to tell stories in the newsroom and with our advertisers in Augmented and Virtual Reality, we are addressing our ever-growing mobile audience. And considering that, according to Comscore in March 2017, 82% of our visitors accessed the New York Times on a mobile device, we understand the importance of addressing them now more than ever before.
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
"Branding in a Post Truth World"
As technology and the economy demands greater accountability from advertising, we must keep in mind the emotional connection that people have with brands, and how many of our decisions are taken subconsciously. The multitude of platforms and channels available to marketers and consumers have made it increasingly challenging to take bold decisions to create loyalty and engagement. This is a thought starter designed to provoke debate and to consider going beyond the Click or the Like to making people feel something.
Samuel Profumo, Chief Data Officer, Le Figaro Group
"Big Data and the news publishers"
A quick looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising customers. The presentation seek to share Le Figaro Group experience in terms of data strategy, monetization and organization.
Andrea Iannuzzi, Digital Lab Editor, Gruppo Editoriale L'Espresso
"Putting innovation in the heart of a newsroom: the Visual Lab experience at La Repubblica"
A team of “aspiring unicorns” (journalists, designers, developers) is in charge to imagine and realize new ideas and prototypes of journalism to update the visual strategy of Gruppo Editoriale GEDI, one of the main media companies in Italy. A glimpse into a place where thinking outside the box is possible and encouraged
Bob Bierman, Chief Revenue Officer, News Deeply
"How Fixing the News can Fix the News Business"
Readers are more likely to turn off ad blockers and distinguish the difference between “fake news” and the real thing when media companies get back to the basics editorially. We’ll take a look at what’s needed to fix the news and at fixing the news creates both advertising and consumer revenue opportunity. Learn how two digital news organizations - one based in the US one in the Balkan-region, are capitalizing on quality content as a revenue stream.
11:45

FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS

Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial
"All you need is content"
Newspapers are facing the deepest crisis in their life. Advertising revenues are decreasing and we need to face it in the best way we know. Now, more than ever, we still need to be focus on content. Native ad & branded content are not a trend anymore, is one of the main paths to finance the newspapers in the XXI Century.
Maria Makedonskaya, Commercial and Digital Manager, CEE, Endemol Shine Group
"WHAT’S THE ROLE OF THE BRAND IN BRANDED CONTENT?"
What’s the consumer’s expectation from brands in the content marketing ecosystem? In this session we will explore how Endemol Shine Group is applying its storytelling expertise to help brands create meaningful connections and integrations that resonate with increasingly fragmented audiences.
12:45

SPECIAL KEYNOTE - Trump is a Joke: How satire beats news in making sense of a crazy world

Sophia McClennen, Associate Director, Pennsylvania State University's School of International Affairs
"Trump is a Joke: How satire beats news in making sense of a crazy world"
In the United States satire news has increasingly become more important as a primary source of political information.  It is no longer a comment on the news--it is often the more trusted, primary source. It is also the preferred source for younger, millennial audiences. How did this come to be? And is it a problem? My presentation shows that satire is a positive force in the land of fake news and spectacle news. I will also talk about how these shifts are happening across the globe.
13:15

DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?

Host:

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

Guests:

Aidan Joyce, CEO, Oriel Ventures
Meagan Lopez, Global Digital Business Director, The New York Times
Guy Hughes-Wilson, Vice President, Western Europe, BBC Advertising
Samuel Profumo, Chief Data Officer, Le Figaro Group
Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial
14:00

FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCESFULL CASE STUDIES.

Stage host:

Octavian Palade, Events & Content Strategist, start-up.ro

Speakers:

Vlad Sorici, Architecture & Services Project Manager, Orange Fab
" Orange Fab Start-up Accelerator"
From Silicon Valley, via Paris and Madrid, the Orange start-up accelerator program will be available in Romania starting this summer. Find out how to and why you should apply.
Zsuzsanna Varga, Global Innovation Manager, Bayer Grants4Apps
"Successful startup-corporate collaboration: Grants4Apps at Bayer"
Grants4Apps is an open innovation program at Bayer to foster collaborations with digital health startups. The Accelerator program has been running in its 5th year. Zsuzsanna, Program Manager at Grants4Apps, will speak about what it takes to enable successful startup-corporate collaborations and talk about specific examples from the previous startup batch. Zsuzsanna will also talk about the launch of the new program “Dealmaker” for mature digital health startups and companies.
Rasa Strumskyte, Chief Marketing & Development Officer, Talent Garden
"Future of work: building the place for explorers and innovators"
On changing work, smart environment and new work-place criteria that create a natural acceleration for digital businesses
Daniel Rosner, Founder, Innovation Labs 2017
"Innovation in Romania: challenges and opportunities "
With a strong educational base, Romania's IT sector has grown to be one of its main economic engines, while Romania is renowned for highly qualified IT personnel. What can be done to extend this state to innovation, start-ups, specially in health tech startups?
Radu Ionescu, Managing Partner, Ionescu & Sava
"Startups: The Legal Checklist"
Things to consider before you turn your idea into a business.The most common legal mistakes made by startups. How to prepare for the exit
15:25

SPECIAL KEYNOTE: "Since when did it become ‘cool’ to be an entrepreneur?"

with

Leon Emirali, Co-founder, CrestComms

Leon Emirali is one of the UK’s most exciting media entrepreneurs. He holds investments in both FTSE 100 companies and exciting tech start-ups. Leon is a former elected politician in the UK and has advised governments, global businesses and charities on digital strategy and is a mentor with the Social Mobility Foundation.

"Since when did it become ‘cool’ to be an entrepreneur?"
A couple of decades ago, entrepreneurs were the nerds and misfits of the world. Today, they are lauded as 21st Century rock stars. In this talk, Leon Emirali provides a dose of reality around what it takes to succeed in the start-up world and outlines a compelling case for why the narrative around entrepreneurship is in desperate need of change. 
16:00

FOCUS ON: THE FUTURE CEE DIGITAL & TECH STARS

Former winners of "200 Seconds Of Fame" by iCEE.fest competition will share key learnings and updates.

Marius Istrate, Chief People Officer, UiPath - Robotic Process Automation
"The first Romanian unicorn? Myth versus reality"
UiPath, the technological leader in Robotic Process Automation has recently announced a 30 million USD Series A investment, lead by Accel Partners. Having opened offices in Bangalore, London, Singapore, Tokyo and New York, UiPath is building a global footprint, while staying true to their core values: kindness, humbleness and a consuming passion for technology. How did a company coming out of Bucharest manage to establish itself as a global leader and is there a "secret sauce" driving UiPath to become the first unicorn coming out of Romania?
Xenia Muntean, Co-Founder, Planable
"From Chisinau to Silicon Valley: the myths, realities, and fairy tales of being a founder"
A Moldovan tech entrepreneur shares insights to what she learned in her first year of startup, tackling the misconception of the perfect entrepreneur. Besides sharing her journey and her startup’s evolution, she’s going to talk about learning to be yourself as a founder, fighting impostor syndrome and other demons.
Bogdan Coman, CEO, Woogie
"The hardcore story of a hardware startup"
Building for one year and a half an ambitious hardware startup, the CEO of Woogie will tell the story behind the ”hardware is hard” saying. From building a team of 8 being bootstrapped, to moving his life in London, being part of a global accelerator and closing earlier a crowdfunding campaign that looked like a success, Bogdan will share his lessons learned and the plan of not giving up.
Pavel Antohe, CEO & Founder, Kuende
"Kuende: the new digital home for Generation Z"
In today's digital landscape, meeting your parents and grandparents online has become the norm. That doesn't make it right, and it's certainly not cool! GenZ-eters need a place of their own, an outlet for self-expression and creativity, a place where they can have fun, play and simply be themselves!

That place is KUENDE!
Stefan Stanescu, Co-founder, AgriSo
"Digital Farming"
Stefan Stanescu will discuss about the benefits and opportunities of the Digital Revolution into the Arable Farming Branch. What are the must-have technologies that an up-to-date farmer should use for profit maximization and how AgriSo can help the farmer to optimize productivity with less costs and an increased grain production. How the latest technology will impact the Food Industry? What will farming be like in 10 years' time, thanks to precision agriculture, including drones, sensors and satellite images.
Serban Mogos, Founder & COO, Eyeware
"Understanding human actions in the Internet of Eyes"
Eye gaze, i.e., where we are looking at, is one of the most important non-verbal cues in human-human communication. By “seeing” the eye gaze, we can understand and even predict a person’s attention, intention, and interest. In the age of “Internet of Eyes”, where cameras become ubiquitous in our homes, cars, and manufacturing, eye gaze detection is a key component in enabling intuitive human-machine interactions. We will present a new technology for 3D eye tracking, developed by Eyeware, and discuss the use cases of eye tracking in multiple industries.
17:00

200 SECONDS OF FAME: THE STARTUP CONTEST

The Finalists for 2017

1. Leaseman
2. Psytera
3. ProductLead
4. IM.CITY Driver
5. Baro
6. Symme3D Biotech
7. YardLabs
8. Critique Gaming
9. Social Insider
10. Nifty
11. OWT Garage
12. Cleverwash
13. EyeSight
14. AdTech Media
15. x42
16. Ofertolino

The Jury

Vlad Sorici, Architecture & Services Project Manager, Orange Fab
Carmen Sebe, Partner, Gecad Ventures
Rasa Strumskyte, Chief Marketing & Development Officer, Talent Garden
Daniel Rosner, Founder, Innovation Labs 2017
Casper Smeets, Program Director of the Digital Health Accelerator, Rockstart
Leon Emirali, Co-founder, CrestComms
Dario Mazzella, Project Manager, META Group
George Carey-Simos, Co-Founder & COO, We are Social Media
Dan Sturza, In House Venture Capitalist, Spherik Accelerator
Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer Grants4Apps
Florin Grosu, President, Young Leaders Club
Radu Ionescu, Managing Partner, Ionescu & Sava
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