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DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
10:30
10:30

FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING

Search, optimization, payments - a session for the performance marketing agencies, e-commerce players and clients that are looking for the right path to sell more online using advanced technologies and specific know-how.

Stage Hosts:

Andrei Radu, CEO & Founder GPeC, GPeC E-Commerce Awards Gala
Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, GPeC E-Commerce Awards Gala

Speakers:

Marco Bertozzi, Global Chief Revenue Officer for Performics, Performics
James Finlayson, Head of Search, verve search
"The Superpower of Passion & Perseverance"
Ever wondered how and why some people manage to win at everything? Cutting-edge science has started to discover the keys to success and here's the thing: they're most effective online.
Felix Crisan, CTO & CoFounder, Netopia
Yousuf Khatib, Chief Business Officer, Marketizator
"Why Personalization is becoming vital to Ecommerce Performance"
In an industry where Conversion Rate Optimization has become a must have to stay competitive, personalization is a key ingredient.  Learn through a  case studies which led to 90% increase in conversion, on how Personalization is vital to increasing revenue and engagement.
12:30

FOCUS ON: GOOGLE

Thorsten Hermes is Google Germany’s Head of Strategy & Digital Innovation, bringing growth strategies and digital innovations to European top retailers. Don't miss a masterclass that will explain the Google vision about a successful strategy for the retailers and e-commerce players.

Thorsten Hermes, Head of Strategy & Digital Innovation, Google Germany, Google
13:45

FOCUS ON: OPTIMISATION

A special masterclass is back at ICEEfest after the great feedback we received from our audience in 2015. Click on picture to discover more about Ivan Imhoff and why this is a session you can't afford to miss if you are into ecommerce business.

Ivan Imhoff, Head of Conversion Rate Optimisation, House of Kaizen
"The future of CRO: how Dynamic Content Personalisation could make or break your website "
Are you happy with the returns on your marketing spends? What if you could increase conversion by 10%... 30%... 150%... just by honing your existing site? In his fast, frank, thought-provoking master class, Ivan will walk you through the science of Conversion Rate Optimisation. He will show you how to combine psychological principles, consumer research and split testing to influence user behaviour. Now what if you could go further still? With Dynamic Content Personalisation, you can tailor a bespoke journey for every single visitor to your website. However, as Ivan explains, new levels of personalisation mean unprecedented levels of complexity. This is not for the faint hearted. But, for the brave, DCP is where the conversion rate optimisation really begins...
16:00
16:00

FOCUS ON: FACEBOOK

It's time for the Facebook experts to explain how the leading social media platform in the world can be used in a better way to drive sales.

Karolina Janus, Client Solutions Manager CEE, Facebook
"Facebook – Essentials of Performance Campaigns"
17:00
17:00

FOCUS ON: CREATIVITY AND DATA AUTOMATION

With the aim of keeping the consumer at heart of all communication and the increasing variety of digital consumer touchpoints, Creativity and Data Automation session explores what are the best practices and how can advertising technologies help the growing need of integrated digital campaigns. Join a debate with great insights!

George Frangakis, Managing Director, ForestView
Daniel Prümers, Director Business Development, Criteo
Yuval Rachlin, Regional VP Italy and Resellers, Sizmek
Karolina Janus, Client Solutions Manager CEE, Facebook
"Facebook – Essentials of Performance Campaigns"
Marcin Malinowski, Head of Global Partnerships CEE, Google
Terry Taouss, Managing Director, Centro
Download the Print Friendly Version of the Agenda
DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
10:30
10:30

FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING

Search, optimization, payments - a session for the performance marketing agencies, e-commerce players and clients that are looking for the right path to sell more online using advanced technologies and specific know-how.

Stage Hosts:

Andrei Radu, CEO & Founder GPeC, GPeC E-Commerce Awards Gala
Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, GPeC E-Commerce Awards Gala

Speakers:

Marco Bertozzi, Global Chief Revenue Officer for Performics, Performics
James Finlayson, Head of Search, verve search
"The Superpower of Passion & Perseverance"
Ever wondered how and why some people manage to win at everything? Cutting-edge science has started to discover the keys to success and here's the thing: they're most effective online.
Felix Crisan, CTO & CoFounder, Netopia
Yousuf Khatib, Chief Business Officer, Marketizator
"Why Personalization is becoming vital to Ecommerce Performance"
In an industry where Conversion Rate Optimization has become a must have to stay competitive, personalization is a key ingredient.  Learn through a  case studies which led to 90% increase in conversion, on how Personalization is vital to increasing revenue and engagement.
12:30

FOCUS ON: GOOGLE

Thorsten Hermes is Google Germany’s Head of Strategy & Digital Innovation, bringing growth strategies and digital innovations to European top retailers. Don't miss a masterclass that will explain the Google vision about a successful strategy for the retailers and e-commerce players.

Thorsten Hermes, Head of Strategy & Digital Innovation, Google Germany, Google
13:45

FOCUS ON: OPTIMISATION

A special masterclass is back at ICEEfest after the great feedback we received from our audience in 2015. Click on picture to discover more about Ivan Imhoff and why this is a session you can't afford to miss if you are into ecommerce business.

Ivan Imhoff, Head of Conversion Rate Optimisation, House of Kaizen
"The future of CRO: how Dynamic Content Personalisation could make or break your website "
Are you happy with the returns on your marketing spends? What if you could increase conversion by 10%... 30%... 150%... just by honing your existing site? In his fast, frank, thought-provoking master class, Ivan will walk you through the science of Conversion Rate Optimisation. He will show you how to combine psychological principles, consumer research and split testing to influence user behaviour. Now what if you could go further still? With Dynamic Content Personalisation, you can tailor a bespoke journey for every single visitor to your website. However, as Ivan explains, new levels of personalisation mean unprecedented levels of complexity. This is not for the faint hearted. But, for the brave, DCP is where the conversion rate optimisation really begins...
16:00
16:00

FOCUS ON: FACEBOOK

It's time for the Facebook experts to explain how the leading social media platform in the world can be used in a better way to drive sales.

Karolina Janus, Client Solutions Manager CEE, Facebook
"Facebook – Essentials of Performance Campaigns"
17:00
17:00

FOCUS ON: CREATIVITY AND DATA AUTOMATION

With the aim of keeping the consumer at heart of all communication and the increasing variety of digital consumer touchpoints, Creativity and Data Automation session explores what are the best practices and how can advertising technologies help the growing need of integrated digital campaigns. Join a debate with great insights!

George Frangakis, Managing Director, ForestView
Daniel Prümers, Director Business Development, Criteo
Yuval Rachlin, Regional VP Italy and Resellers, Sizmek
Karolina Janus, Client Solutions Manager CEE, Facebook
"Facebook – Essentials of Performance Campaigns"
Marcin Malinowski, Head of Global Partnerships CEE, Google
Terry Taouss, Managing Director, Centro
Print Version