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DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
10:30
10:30

THE DISRUPTORS

This is the place for the out-of-the-box thinkers. Companies that are disrupting industries based on innovation and great technology.

Paul Moreno, EMEA Security Engineering Lead, Uber
"Hacking around the globe"
Uber is a 24x7 operation in more than 400 cities. It spans almost every time zone and requires support from teams all over the globe. Paul Moreno is part of one of those teams - the engineering horsepower behind security, supporting everything Uber. In unity, they define and implement tactical and strategic solutions for other teams and products within the company. Because Uber is a global company, the team has adjusted to ignore the sunset and run a marathon to keep pace with what's happening around the globe.
Martin Verdon-Roe, VP Global Display Sales, Tripadvisor
Mark Adams, Head of Innovation, VICE
Carmen Pungă, Industry Manager, Google, Waze
Steve Langdon, Director, Global Strategic Video Consulting, OOYALA
"'Just one more...'  - Changing the rules of video engagement"
• What are the secrets to viewers watching more of your video content? • How can you find your 'data moments' Insight that change the way you create and deliver your video content to your audience? • How do you tailor your content for each platform - One size does not fit all • How can you look at video usage and advertising usage to form a complete picture
12:30

Special Keynote

Ivan Imhoff, Head of Conversion Rate Optimisation, House of Kaizen
"Dynamic Content Personalisation: CRO steps bravely into the unknown"
Programmatic. Algorithms. Big data. Our audiences have never been more refined. But targeted traffic means nothing if users end up on a one-size-fits-all website. The first step was to tailor landing pages and run A/B testing. Now comes the future of CRO: Non algorithmic dynamic content personalisation. While robots target elusive audiences, only humans can craft truly personal messages. It’s time to take your visitors on a journey tailored specifically to them. However, extreme personalisation means extreme complexity. Which means a content nightmare in terms of strategy, code, production, management and rollout. Ivan’s bold vision comes with a warning: dozens of pages... dozens of page variables…this is exponentially laborious and intellectually straining, is your business ready? The rewards could be phenomenal.
13:00
13:00

THE NEW DIMENSION: AR & VR

Virtual and augmented reality are new technologies that will open up new markets, new ways for the people to consume content and connect. A truly spectacular session.

Anatolie Gavriliuc, Senior Development Lead - HoloLens, HoloLens
"Disruption Opportunities in Mixed Reality"
The rapid development in the AR/VR space is rapidly bringing a new way of interaction with computers, revolutionizing how we create and consume digital content. Companies that are seizing this opportunity now are looking to become the market leaders of tomorrow, while those that are sitting back and wait for things to settle will be the ones that fade into the past. This creates an unparalleled opportunity for startups to become the future household names. There is no safe industry in these times to stay complacent in, MR is the tidal wave that will rock every ship.
Simon Lajboschitz, Founder, Khora Aps
"How Vcommerce will challenge Ecommmerce and Retail?"
Peter Fisher, Founder, Khora Aps
"How Vcommerce will challenge Ecommmerce and Retail?"
Julio Obelleiro, Co-Founder and CEO, WildBytes
"Tech-Powered Experiential Innovation: Disruption to attract 90 Million Eyeballs."
Brands want to create innovation. People want to experience innovation. We live in the era of the experience gatherers where audiences are eager to live new trends in first person. Augmented Reality and Virtual reality are not techy gimmicks anymore, but instead technological fields ready to be explored through actual innovation instead of repetition. At Wildbytes, we strive to create “world’s first” experiences that drive massive press and audience engagement. From Cinematic Augmented Reality for The Walking Dead or Marvel’s Agents of Shield, to the Forever21 interactive billboard in Times Square, or the world’s first live Face Projection Mapping we created for Sephora. We’ll show the keys of how we reached 90 million impressions with this project and why the creative and technological innovation were the key to make it happen.
Andreea Raducan, Product Manager, Innoactive
"Creating value with Virtual Reality"
How is Virtual Reality used beyond gaming? How can brands profit from it and most importantly, what value can it deliver to end-users? What are the current challenges and future opportunities? These are some of the questions Andreea will tackle on behalf of Innoactive, using fascinating examples the company developed for its customers. Stay tuned.
Adrian Leu, CEO, INITION
Clarence Dadson, CEO and Creative Director, Design4real
15:30
15:30

THE SCIENCE BEHIND GREAT CONTENT

Good content is not enough. In a world where Google and Facebook are building walled gardens of data and the ad-blocking is more popular than never, the content producers are looking for new technologies and innovations to help them find the right audience and better monetization tools.

Torben Heimann, Managing Director D/A/CH, Improve Digital
"From Frankenstein to Superman "
How a Single Platform Can Maximize and Strengthen Your Total Advertising Revenue and Client Relationships
Geoff Desreumaux, Editor in Chief, WeRSM
"Organic reach isn't dead, you just espect too much from it"
You have heard it. Marketers are screaming, they are worried: organic reach is melting like ice in the sun, disappearing they say.  Some even claim organic reach is dead on social media, now it’s “pay to play” or go home. Well, allow me to disagree.
Tom Jenen, President, International, Polar
"The Future of Native Advertising"
Florian Scholl, Head of Social Media, Ringier
"Content Distribution in a Mobile Platform World"
As mobile web usage increases users are less likely to visit websites directly - but stay within social media platforms like Facebook, Twitter or Snapchat. This challenges traditional models of digital content distribution for publishers. Looking at the case of Blick.ch - Switzerland’s leading news outlet - we will discuss strategies to successfully bring content in front of users outside your own properties.
Ami Burstin, CEO, RevDefender
"What I’ve Learned from Successfully Monetizing AdBlock Users over the past Year"
While it has become one of the largest obstacles publishers face in monetizing their content, Ad-Blocking still remains the least-understood topic by publishers today. In this session I will share some of the insights we've learned during our journey. Some topics to be covered:  How Ad-Blocking works, and why it is so hard to overcome it with standard web tactics.  An overview of the actions taken by publishers today: from nothing to content-blocking and everything in-between.  Addressing your Ad-Blocking segment- how to get started.  User perspective: how do AdBlock users really respond to advertising?
Arvid Tchivzhel, Director-Prod Development and Data Science Services, Mather Economics
"The Publisher’s Playbook: Managing Yield in a Changing Industry."
The perennial question publishers have struggled with is how to maintain precious advertising revenue from digital content, but at the same time justify a paid print product while also dabbling with paywalls to acquire new digital subscriptions. One would think there is only a choice between the two, but in fact, by leveraging a robust and granular data collection tool, a publisher can understand exactly where their most valuable advertising positions are and where the conversion probability to paid subscriptions is greatest. Gathering detailed event-level data on page views, users, ad impressions, and paywall events in a single internally-housed database, typically supported by familiar Big Data names like Hadoop, Hive, and Spark, lets publishers mine their data to decide which content should be paid vs. free. Once the technology is there, a business analyst can crunch the numbers to answer where both revenue streams are maximized.
Oliver Meister, Director, Business Development & Legal, Oriel Ventures
"Ad blockers, Blocking more than just Ads"
Ad blocking is transforming, with more aggressive blockers now blocking publisher's own content, critical analytics and tracking software as well as sites themselves. Never more valid than now is the description of ad blockers as a blunt instrument. They are now harming the user experience on top of the financial pain they cause publishers.
DAY 2, 10th of June 2016
10:00

THE ADVERTISING TECHOLOGY INNOVATORS

A great session to explore new techniques and technologies that helps advertisers to find the right target at the right price and the right time. Client? Agency? Publisher? You don't want to miss this!

Mariusz Pawełczyk, Commercial Director CEE, Sociomantic
"F* the line! Growing the Loyalty of Your Best Customers with Multi-Channel Marketing Personalisation"
The retail industry needs to fight, forgo or simply forget the dividing lines between all the touch points, channels or devices — those battle lines themselves are dissolving in favor of a clear victor: the customer. 
Lukasz Zelezny, Head of Organic Acquisition, London uSwitch Limited, uSwitch
"Social Media Killer Tactics"
Would you like to know how to deliver traffic and convert using social media? What types of people may follow you? Join this session and learn how to turn followers into customers, who are your social media personas, effective interactions with your consumers, monetization of your relationship, how to pull and motivate your customers, how to inspire and influence your community using social media.
Terry Taouss, Managing Director, Centro
"The New Rules of Media Buying"
The world of digital advertising is incredibly complex and ever changing. What is considered a ‘best practice’ today may be obsolete within just a few years, or even months. This fast-paced presentation is aimed at anyone involved in the purchase of digital media in 2016, from media planners to sales people to executives. Get an insider’s perspective on the issues that matter most, such as: • the parts of the media buying stack that you absolutely need to ‘own’; • why ‘lean marketers’ will always outperform their competitors, and how you can become one; • the 3 questions that you need to be asking your agency or tech partner;
Yuval Rachlin, Regional VP Italy and Resellers, Sizmek
"Relevance in the macro-moment"
How can marketers increase the relevance of our brands to consumers? How do we string together moments into a truly cohesive brand experience? It of course demands media, data and flexibility to identify moments of opportunity. But it also requires creative storytelling, context and a constant feedback loop between measurement and strategy. In this presentation, we’ll you how to pull it all together - activating your data across every moment by sharing data and toolsets among your partners to discover and deliver what relevance means to consumers.
Jan Heumüller, Managing Director DACH, TabMo
"Focus on Programmatic Mobile Video: The marriage of Creativity and Programmatic."
According to the most recent study by Mary Meeker & e-marketer, more than 50% of online videos are now viewed on mobile screens. This brings new challenges in terms of creative standards, data segments, and mobile media buying. TabMo founders and European team will walk you through this new ecosystem. 
Daniel Prümers, Director Business Development, Criteo
"Mobile Marketing – How to succeed in a people centric world"
• Top retailers see double the growth in mobile share of transactions when compared to the average, and mobile nears parity with desktop transactions. • Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time. • Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself. Learn more about how can marketers stay ahead and create a unique experience for the new consumer?
12:30

THE PROGRAMMATIC REVOLUTION

Maybe the biggest shift in the way brands are fighting for the right target. Join us to explore how data science, technology and creativity must work together to build better and more relevant ads.

Robert Rasko, CEO, The 614 Group
"Dos, Don’ts and best practices of Programmatic in Display and is TV really next?"
Chris James, Regional Manager CEE MEA - Microsoft Supply Evangelism Team (MSET), AppNexus
"The importance of quality inventory in the programmatic ecosystem"
- Viewability - Transparency - Ad Fraud - Benefits to buy side and sell side - How AppNexus approaches inventory Quality - What premium high quality opportunities do we have?
Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
Cecilia Tanasoiu, Managing Director
Dan Balotescu, Managing Partner, Prometheus
Carl Jordan, Country Director, The Newsroom
"The New Era of Content: Programmatic Journalism"
Engage audiences, empower journalists and sales teams? Publishers are having now the opportunity to overseeing all assets, from the homepage headline, native placements, content recommendations, to the display and video ad inventory across a data driven, programmatic infrastructure, taking full control over distribution and user journey.
15:00

THE POWER OF PREMIUM CONTENT

Strategies from great brands and companies that are developing successful strategies to win the fight against adblokers, low view rates and the high fragmentation of media conpsumption.

Alan Soon, CEO, The Splice Newsroom
"Death by a million page views: How the mindless pursuit of reach is killing publishers."
The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
Laura Penitenti, Creative and Content Director Numix Agency, RCS Mediagroup
"Tell me something about yourself: New content solutions for brands"
Brands are shifting their communication strategy towards content marketing in order to create a stronger relationship with consumers who wants more and more products consistent with their personal values. We will talk in particular about native advertising and how to use it. But also, what we learnt in these months about how to create a unit with the right skills to create professional content for brands that want to tell a story but don’t know how. Consumers judge consistency among what brand says and what brand does. So brands must be what they say they are. It’s a new tough challenge for them and for us too.
Edouard Andrieu, Director of Mobile, Le Monde
Haymi Behar, CDRO, Dogan TV Holding
"Video Monetization in the Age of Multiscreen Story Telling"
As consumers move their eyes across more screens and platforms each day, marketers face greater challenges to catch shortening consumer attention. As DTVH we create, plan and execute award winning mutli-platform creative interactive advertising campaigns to maximize user engagement. In this keynote, i will share some insights on how to monetize your video content on digital and social platforms interactively.
17:00

PUBLISHER'S CHALLENGES

An open debate of the most sensitive challenges of the publishers today with our host and his highly qualified guests form around the globe.

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

GUESTS:

Laura Penitenti, Creative and Content Director Numix Agency, RCS Mediagroup
Edouard Andrieu, Director of Mobile, Le Monde
Haymi Behar, CDRO, Dogan TV Holding
Rob Bradley, Global Director of Digital Advertising Revenue and Data, CNN
Duncan Hooper, Editor in Chief (digital platforms), Euronews
Download the Print Friendly Version of the Agenda
DAY 1, 9th of June 2016
DAY 2, 10th of June 2016
DAY 1, 9th of June 2016
10:30
10:30

THE DISRUPTORS

This is the place for the out-of-the-box thinkers. Companies that are disrupting industries based on innovation and great technology.

Paul Moreno, EMEA Security Engineering Lead, Uber
"Hacking around the globe"
Uber is a 24x7 operation in more than 400 cities. It spans almost every time zone and requires support from teams all over the globe. Paul Moreno is part of one of those teams - the engineering horsepower behind security, supporting everything Uber. In unity, they define and implement tactical and strategic solutions for other teams and products within the company. Because Uber is a global company, the team has adjusted to ignore the sunset and run a marathon to keep pace with what's happening around the globe.
Martin Verdon-Roe, VP Global Display Sales, Tripadvisor
Mark Adams, Head of Innovation, VICE
Carmen Pungă, Industry Manager, Google, Waze
Steve Langdon, Director, Global Strategic Video Consulting, OOYALA
"'Just one more...'  - Changing the rules of video engagement"
• What are the secrets to viewers watching more of your video content? • How can you find your 'data moments' Insight that change the way you create and deliver your video content to your audience? • How do you tailor your content for each platform - One size does not fit all • How can you look at video usage and advertising usage to form a complete picture
12:30

Special Keynote

Ivan Imhoff, Head of Conversion Rate Optimisation, House of Kaizen
"Dynamic Content Personalisation: CRO steps bravely into the unknown"
Programmatic. Algorithms. Big data. Our audiences have never been more refined. But targeted traffic means nothing if users end up on a one-size-fits-all website. The first step was to tailor landing pages and run A/B testing. Now comes the future of CRO: Non algorithmic dynamic content personalisation. While robots target elusive audiences, only humans can craft truly personal messages. It’s time to take your visitors on a journey tailored specifically to them. However, extreme personalisation means extreme complexity. Which means a content nightmare in terms of strategy, code, production, management and rollout. Ivan’s bold vision comes with a warning: dozens of pages... dozens of page variables…this is exponentially laborious and intellectually straining, is your business ready? The rewards could be phenomenal.
13:00
13:00

THE NEW DIMENSION: AR & VR

Virtual and augmented reality are new technologies that will open up new markets, new ways for the people to consume content and connect. A truly spectacular session.

Anatolie Gavriliuc, Senior Development Lead - HoloLens, HoloLens
"Disruption Opportunities in Mixed Reality"
The rapid development in the AR/VR space is rapidly bringing a new way of interaction with computers, revolutionizing how we create and consume digital content. Companies that are seizing this opportunity now are looking to become the market leaders of tomorrow, while those that are sitting back and wait for things to settle will be the ones that fade into the past. This creates an unparalleled opportunity for startups to become the future household names. There is no safe industry in these times to stay complacent in, MR is the tidal wave that will rock every ship.
Simon Lajboschitz, Founder, Khora Aps
"How Vcommerce will challenge Ecommmerce and Retail?"
Peter Fisher, Founder, Khora Aps
"How Vcommerce will challenge Ecommmerce and Retail?"
Julio Obelleiro, Co-Founder and CEO, WildBytes
"Tech-Powered Experiential Innovation: Disruption to attract 90 Million Eyeballs."
Brands want to create innovation. People want to experience innovation. We live in the era of the experience gatherers where audiences are eager to live new trends in first person. Augmented Reality and Virtual reality are not techy gimmicks anymore, but instead technological fields ready to be explored through actual innovation instead of repetition. At Wildbytes, we strive to create “world’s first” experiences that drive massive press and audience engagement. From Cinematic Augmented Reality for The Walking Dead or Marvel’s Agents of Shield, to the Forever21 interactive billboard in Times Square, or the world’s first live Face Projection Mapping we created for Sephora. We’ll show the keys of how we reached 90 million impressions with this project and why the creative and technological innovation were the key to make it happen.
Andreea Raducan, Product Manager, Innoactive
"Creating value with Virtual Reality"
How is Virtual Reality used beyond gaming? How can brands profit from it and most importantly, what value can it deliver to end-users? What are the current challenges and future opportunities? These are some of the questions Andreea will tackle on behalf of Innoactive, using fascinating examples the company developed for its customers. Stay tuned.
Adrian Leu, CEO, INITION
Clarence Dadson, CEO and Creative Director, Design4real
15:30
15:30

THE SCIENCE BEHIND GREAT CONTENT

Good content is not enough. In a world where Google and Facebook are building walled gardens of data and the ad-blocking is more popular than never, the content producers are looking for new technologies and innovations to help them find the right audience and better monetization tools.

Torben Heimann, Managing Director D/A/CH, Improve Digital
"From Frankenstein to Superman "
How a Single Platform Can Maximize and Strengthen Your Total Advertising Revenue and Client Relationships
Geoff Desreumaux, Editor in Chief, WeRSM
"Organic reach isn't dead, you just espect too much from it"
You have heard it. Marketers are screaming, they are worried: organic reach is melting like ice in the sun, disappearing they say.  Some even claim organic reach is dead on social media, now it’s “pay to play” or go home. Well, allow me to disagree.
Tom Jenen, President, International, Polar
"The Future of Native Advertising"
Florian Scholl, Head of Social Media, Ringier
"Content Distribution in a Mobile Platform World"
As mobile web usage increases users are less likely to visit websites directly - but stay within social media platforms like Facebook, Twitter or Snapchat. This challenges traditional models of digital content distribution for publishers. Looking at the case of Blick.ch - Switzerland’s leading news outlet - we will discuss strategies to successfully bring content in front of users outside your own properties.
Ami Burstin, CEO, RevDefender
"What I’ve Learned from Successfully Monetizing AdBlock Users over the past Year"
While it has become one of the largest obstacles publishers face in monetizing their content, Ad-Blocking still remains the least-understood topic by publishers today. In this session I will share some of the insights we've learned during our journey. Some topics to be covered:  How Ad-Blocking works, and why it is so hard to overcome it with standard web tactics.  An overview of the actions taken by publishers today: from nothing to content-blocking and everything in-between.  Addressing your Ad-Blocking segment- how to get started.  User perspective: how do AdBlock users really respond to advertising?
Arvid Tchivzhel, Director-Prod Development and Data Science Services, Mather Economics
"The Publisher’s Playbook: Managing Yield in a Changing Industry."
The perennial question publishers have struggled with is how to maintain precious advertising revenue from digital content, but at the same time justify a paid print product while also dabbling with paywalls to acquire new digital subscriptions. One would think there is only a choice between the two, but in fact, by leveraging a robust and granular data collection tool, a publisher can understand exactly where their most valuable advertising positions are and where the conversion probability to paid subscriptions is greatest. Gathering detailed event-level data on page views, users, ad impressions, and paywall events in a single internally-housed database, typically supported by familiar Big Data names like Hadoop, Hive, and Spark, lets publishers mine their data to decide which content should be paid vs. free. Once the technology is there, a business analyst can crunch the numbers to answer where both revenue streams are maximized.
Oliver Meister, Director, Business Development & Legal, Oriel Ventures
"Ad blockers, Blocking more than just Ads"
Ad blocking is transforming, with more aggressive blockers now blocking publisher's own content, critical analytics and tracking software as well as sites themselves. Never more valid than now is the description of ad blockers as a blunt instrument. They are now harming the user experience on top of the financial pain they cause publishers.
DAY 2, 10th of June 2016
10:00

THE ADVERTISING TECHOLOGY INNOVATORS

A great session to explore new techniques and technologies that helps advertisers to find the right target at the right price and the right time. Client? Agency? Publisher? You don't want to miss this!

Mariusz Pawełczyk, Commercial Director CEE, Sociomantic
"F* the line! Growing the Loyalty of Your Best Customers with Multi-Channel Marketing Personalisation"
The retail industry needs to fight, forgo or simply forget the dividing lines between all the touch points, channels or devices — those battle lines themselves are dissolving in favor of a clear victor: the customer. 
Lukasz Zelezny, Head of Organic Acquisition, London uSwitch Limited, uSwitch
"Social Media Killer Tactics"
Would you like to know how to deliver traffic and convert using social media? What types of people may follow you? Join this session and learn how to turn followers into customers, who are your social media personas, effective interactions with your consumers, monetization of your relationship, how to pull and motivate your customers, how to inspire and influence your community using social media.
Terry Taouss, Managing Director, Centro
"The New Rules of Media Buying"
The world of digital advertising is incredibly complex and ever changing. What is considered a ‘best practice’ today may be obsolete within just a few years, or even months. This fast-paced presentation is aimed at anyone involved in the purchase of digital media in 2016, from media planners to sales people to executives. Get an insider’s perspective on the issues that matter most, such as: • the parts of the media buying stack that you absolutely need to ‘own’; • why ‘lean marketers’ will always outperform their competitors, and how you can become one; • the 3 questions that you need to be asking your agency or tech partner;
Yuval Rachlin, Regional VP Italy and Resellers, Sizmek
"Relevance in the macro-moment"
How can marketers increase the relevance of our brands to consumers? How do we string together moments into a truly cohesive brand experience? It of course demands media, data and flexibility to identify moments of opportunity. But it also requires creative storytelling, context and a constant feedback loop between measurement and strategy. In this presentation, we’ll you how to pull it all together - activating your data across every moment by sharing data and toolsets among your partners to discover and deliver what relevance means to consumers.
Jan Heumüller, Managing Director DACH, TabMo
"Focus on Programmatic Mobile Video: The marriage of Creativity and Programmatic."
According to the most recent study by Mary Meeker & e-marketer, more than 50% of online videos are now viewed on mobile screens. This brings new challenges in terms of creative standards, data segments, and mobile media buying. TabMo founders and European team will walk you through this new ecosystem. 
Daniel Prümers, Director Business Development, Criteo
"Mobile Marketing – How to succeed in a people centric world"
• Top retailers see double the growth in mobile share of transactions when compared to the average, and mobile nears parity with desktop transactions. • Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time. • Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself. Learn more about how can marketers stay ahead and create a unique experience for the new consumer?
12:30

THE PROGRAMMATIC REVOLUTION

Maybe the biggest shift in the way brands are fighting for the right target. Join us to explore how data science, technology and creativity must work together to build better and more relevant ads.

Robert Rasko, CEO, The 614 Group
"Dos, Don’ts and best practices of Programmatic in Display and is TV really next?"
Chris James, Regional Manager CEE MEA - Microsoft Supply Evangelism Team (MSET), AppNexus
"The importance of quality inventory in the programmatic ecosystem"
- Viewability - Transparency - Ad Fraud - Benefits to buy side and sell side - How AppNexus approaches inventory Quality - What premium high quality opportunities do we have?
Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
Cecilia Tanasoiu, Managing Director
Dan Balotescu, Managing Partner, Prometheus
Carl Jordan, Country Director, The Newsroom
"The New Era of Content: Programmatic Journalism"
Engage audiences, empower journalists and sales teams? Publishers are having now the opportunity to overseeing all assets, from the homepage headline, native placements, content recommendations, to the display and video ad inventory across a data driven, programmatic infrastructure, taking full control over distribution and user journey.
15:00

THE POWER OF PREMIUM CONTENT

Strategies from great brands and companies that are developing successful strategies to win the fight against adblokers, low view rates and the high fragmentation of media conpsumption.

Alan Soon, CEO, The Splice Newsroom
"Death by a million page views: How the mindless pursuit of reach is killing publishers."
The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
Laura Penitenti, Creative and Content Director Numix Agency, RCS Mediagroup
"Tell me something about yourself: New content solutions for brands"
Brands are shifting their communication strategy towards content marketing in order to create a stronger relationship with consumers who wants more and more products consistent with their personal values. We will talk in particular about native advertising and how to use it. But also, what we learnt in these months about how to create a unit with the right skills to create professional content for brands that want to tell a story but don’t know how. Consumers judge consistency among what brand says and what brand does. So brands must be what they say they are. It’s a new tough challenge for them and for us too.
Edouard Andrieu, Director of Mobile, Le Monde
Haymi Behar, CDRO, Dogan TV Holding
"Video Monetization in the Age of Multiscreen Story Telling"
As consumers move their eyes across more screens and platforms each day, marketers face greater challenges to catch shortening consumer attention. As DTVH we create, plan and execute award winning mutli-platform creative interactive advertising campaigns to maximize user engagement. In this keynote, i will share some insights on how to monetize your video content on digital and social platforms interactively.
17:00

PUBLISHER'S CHALLENGES

An open debate of the most sensitive challenges of the publishers today with our host and his highly qualified guests form around the globe.

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

GUESTS:

Laura Penitenti, Creative and Content Director Numix Agency, RCS Mediagroup
Edouard Andrieu, Director of Mobile, Le Monde
Haymi Behar, CDRO, Dogan TV Holding
Rob Bradley, Global Director of Digital Advertising Revenue and Data, CNN
Duncan Hooper, Editor in Chief (digital platforms), Euronews
Print Version