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DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
8:00
8:00

Orange Romania: Private Session

This is a private event. Access is granted by invitation from Orange Romania team only.

15:00
15:00

Women in Tech by TailWind

Host:

Eva Christopoulou, Marketing Director, Think Digital Group

In 2016, we aimed to improve the diversity of iCEEfest participants. And here’s the good news: this year we have more women as speakers than ever! In 2017, we stand by our commitment! This session is dedicated to women in media & tech of the digital industry. It will be a panel discussion, with top senior female executives, on leadership & the next generation of outstanding women professionals.

Guests:

Ewelina Ciach, Senior Value Advisor, SAP Hybris
Katy Howell, CEO, Immediate future
Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest
16:00
16:00

The Content Marketing Lab by Taboola

Host:

Alex Karageorgis, Chief Operations Officer, Think Digital Group

Join this session focused on providing practical ideas, tips, best practices and guidelines with regards to content marketing distribution from the global leader in content distribution, Taboola.

Guests:

Dominic Wyld, Publisher Account Director, UK, Taboola
19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:30

Exclusive Session: Revealing powerful insights

Trainer:

Ravid Kuperberg, Partner, Mindscapes
"Insights on Insights Which Make a Difference"
The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly meaningful insight is one of the hardest tasks in marketing communications. This lecture will discuss the definition of an insight (hint: it is not a single revelation). It will then present a few practical thinking tools which enable us to look at reality using different prisms so as to attain powerful insights which make a real difference, not just make sense.

Topics for example:
- A peep inside an insight – what makes it tick?
- How to find inspiring observations which are ‘hidden’ in our minds because we are ‘fixated’ at analyzing a situation from a specific comfortable perspective.
- How to look beyond what meets the eye by identifying and analyzing associative benefits and barriers.
- How to detect and map relevant ‘dramas’ which the brand can address.
- How to ignite an emotional investment in an insightful idea. Beyond engagement and involvement.
15:00

Smart AdServer Workshop

Nikodem Sarna, Business Development Manager, Demand CEE, Smart AdServer
"Workshop for agencies: How to get your media buying process to the next level"
How to get your media buying process to the next level? How to make sure you are competitive in time of programmatic revolution? Please join us and hear more on why cooperation with SSPs and exchanges can help you improve the effectiveness and efficiency of your campaigns.
Tomasz Musial, General Manager CEE, Smart AdServer
"Workshop for Publishers and Ad networks: How to boost efficiency and maximize Publisher's revenue"
How to boost efficiency and maximize Publisher’s revenue? How to effectively combine direct sales and programmatic revenues? How to associate adserver with SSP, DMP and business intelligence tool?
16:30

How to (re)invent healthcare in Romania?

Moderators:

Lucian Ioniță, Managing Editor, eHealthRomania
Maria Szerac, CEO, Houston NPA
Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest
"Shots of debates based the topics briefly presented by our panelists. We aim to broaden the conversation around the state of healthcare in Romania, by including different stakeholders' perspectives that will enrich each and everyones experience, knowledge, network. Ultimately, we admit to instigate to collaboration. A brief of the session will be sent to all participants."

Panel:

Adrian Wiener, MD & Former manager, Spitalul Clinic Judeţean de Urgenţă Arad
"360 Degree Healthcare View"
Rozalina Lapădatu, President, A.P.A.A.
"Patient entrepreneurs - Mind the gaps or fill in the gaps?!"
Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services
"Innovation and inclusion approached in Alberta, Canada"
Liviu Chirilă, The Digital Priest, eCuore
"Research and innovation: mind the (regulatory) gap"
Catrinel Hagivreta, Executive Manager - ‎MEDIJobs Romania, Medijobs
"What do we know about doctors in and out of Romania?"
Mircea Popa, Cofounder, SkinVision
"What can digital do for Medical Education right now, right here"
Bogdan Andreescu, MD & Former manager, Spitalul Clinic Colentina
"New Breed of Hospitals"
Alexandru Popescu, CEO in South East Europe, Philips
"The Future of Health. In Romania"
Download the Print Friendly Version of the Agenda
DAY 1, 15th of June 2017
DAY 2, 16th of June 2017
DAY 1, 15th of June 2017
8:00
8:00

Orange Romania: Private Session

This is a private event. Access is granted by invitation from Orange Romania team only.

15:00
15:00

Women in Tech by TailWind

Host:

Eva Christopoulou, Marketing Director, Think Digital Group

In 2016, we aimed to improve the diversity of iCEEfest participants. And here’s the good news: this year we have more women as speakers than ever! In 2017, we stand by our commitment! This session is dedicated to women in media & tech of the digital industry. It will be a panel discussion, with top senior female executives, on leadership & the next generation of outstanding women professionals.

Guests:

Ewelina Ciach, Senior Value Advisor, SAP Hybris
Katy Howell, CEO, Immediate future
Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest
16:00
16:00

The Content Marketing Lab by Taboola

Host:

Alex Karageorgis, Chief Operations Officer, Think Digital Group

Join this session focused on providing practical ideas, tips, best practices and guidelines with regards to content marketing distribution from the global leader in content distribution, Taboola.

Guests:

Dominic Wyld, Publisher Account Director, UK, Taboola
19:30

The JEFF LEACH Comedy Show

Jeff Leach, Host & Entertainer

An award-winning actor, comedian, writer and host, Jeff - the iCEE.fest host and entertainer - has enjoyed global success on stage, film, television and within the gaming community. An avid gamer, he is a partnered streamer on popular broadcasting network Twitch and has hosted on their main stage at New York Comic Con 2016 as well as performing live stand up at TwitchCon 2016. Right from NYC to Bucharest, don’t miss a stand-up comedy show to talk about ;)

20:00
20:00

iCEE.fest 2017 DIGITAL PARTY

Our legendary digital party is back!

Some of the best local artists - Lori Ciubotaru Band, Macanache, Delia - and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house ;)

Feel free to invite your friends, too, at no charge! Just register them here.

DAY 2, 16th of June 2017
10:30

Exclusive Session: Revealing powerful insights

Trainer:

Ravid Kuperberg, Partner, Mindscapes
"Insights on Insights Which Make a Difference"
The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly meaningful insight is one of the hardest tasks in marketing communications. This lecture will discuss the definition of an insight (hint: it is not a single revelation). It will then present a few practical thinking tools which enable us to look at reality using different prisms so as to attain powerful insights which make a real difference, not just make sense.

Topics for example:
- A peep inside an insight – what makes it tick?
- How to find inspiring observations which are ‘hidden’ in our minds because we are ‘fixated’ at analyzing a situation from a specific comfortable perspective.
- How to look beyond what meets the eye by identifying and analyzing associative benefits and barriers.
- How to detect and map relevant ‘dramas’ which the brand can address.
- How to ignite an emotional investment in an insightful idea. Beyond engagement and involvement.
15:00

Smart AdServer Workshop

Nikodem Sarna, Business Development Manager, Demand CEE, Smart AdServer
"Workshop for agencies: How to get your media buying process to the next level"
How to get your media buying process to the next level? How to make sure you are competitive in time of programmatic revolution? Please join us and hear more on why cooperation with SSPs and exchanges can help you improve the effectiveness and efficiency of your campaigns.
Tomasz Musial, General Manager CEE, Smart AdServer
"Workshop for Publishers and Ad networks: How to boost efficiency and maximize Publisher's revenue"
How to boost efficiency and maximize Publisher’s revenue? How to effectively combine direct sales and programmatic revenues? How to associate adserver with SSP, DMP and business intelligence tool?
16:30

How to (re)invent healthcare in Romania?

Moderators:

Lucian Ioniță, Managing Editor, eHealthRomania
Maria Szerac, CEO, Houston NPA
Lorena Macnaughtan, ICEEhealth Event Director, ICEEfest
"Shots of debates based the topics briefly presented by our panelists. We aim to broaden the conversation around the state of healthcare in Romania, by including different stakeholders' perspectives that will enrich each and everyones experience, knowledge, network. Ultimately, we admit to instigate to collaboration. A brief of the session will be sent to all participants."

Panel:

Adrian Wiener, MD & Former manager, Spitalul Clinic Judeţean de Urgenţă Arad
"360 Degree Healthcare View"
Rozalina Lapădatu, President, A.P.A.A.
"Patient entrepreneurs - Mind the gaps or fill in the gaps?!"
Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services
"Innovation and inclusion approached in Alberta, Canada"
Liviu Chirilă, The Digital Priest, eCuore
"Research and innovation: mind the (regulatory) gap"
Catrinel Hagivreta, Executive Manager - ‎MEDIJobs Romania, Medijobs
"What do we know about doctors in and out of Romania?"
Mircea Popa, Cofounder, SkinVision
"What can digital do for Medical Education right now, right here"
Bogdan Andreescu, MD & Former manager, Spitalul Clinic Colentina
"New Breed of Hospitals"
Alexandru Popescu, CEO in South East Europe, Philips
"The Future of Health. In Romania"
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