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Denise Silber, Basil Strategies: “We would reinvent healthcare, if we built it from scratch through the eyes and experience of patients and caregivers, working side by side with the professionals”

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Denise Silber is part of a small group of people, who’ve chosen to always look to the future in order to deliver a perfect quality to the projects they are involved in.

President @ Basil Strategies, Denise is driven by a passion to improve healthcare through better use of digital innovation.

With 20+ years of experience, she has a deep vision and understanding of the opportunities and challenges of digital health.

iCEE.health had the pleasure to invite Denise Silber last year and if you missed the occasion to listen to her, the presentation in available in iCEE.academy:

After having the opportunity to learn from her on many conferences they have met around the world, Lorena Macnaughtan (iCEE.health Event Director) talked with Denise Silber, before her second participation at the festival – iCEE.health will take place in Bucharest, June 16th.

  • You are one of the pioneers of eHealth? Tell us a bit about how it started and how did that lead to being decorated with the French Legion of Honor?

When I discovered the existence of the web and looked at the healthcare information on it while at Harvard, it was “love at first sight”.

I made a 90 degree shift in my traditional career in health communication, over 20 years ago, and never went back on this decision.

  • And why was that?

It was because eHealth or “digital health” is at the intersection of questions that motivate me deeply.

How do we treat people when they are ill, vulnerable, and in danger? Do we respect the individual? Do we ensure that he or she has access to the best solutions? Unfortunately, being respected and well-cared for is not a given, due to the opacity and complexity of the healthcare system.

How do we solve problems and make things better? I’m attracted to innovation and benefiting from the latest in technology, whether science, medicine, business, leisure.  

How do we bring people together for mutual benefit? I love people and absolutely love to foster enriching contacts.

“With eHealth, nothing was written in advance. I had to invent my work. So, taking advantage of my American and European experiences, I launched a start-up in telemedicine in the US, managed an online surgeons’ community in Europe, worked with the European Commission pioneers” Denise Silber, Basil Strategies

I created an international, patient-inclusive conference, Doctors 2.0 & You, and gave European start-ups a shot at presenting at Stanford Medicine X.

With the Legion of Honor, the French government recognized in me an American citizen who had brought European and American healthcare communities together through these multiple digital initiatives. 

  • How do we reinvent healthcare?

There is an answer to this difficult question!

We would reinvent healthcare, if we built it from scratch through the eyes and experience of patients and caregivers, working side by side with the professionals.

But we also need to break down the silos between the different facets of our life: what we eat, our physical activity, our mental health, our working conditions, and preventive measures.

In an increasingly sedentary world with more processed food and an endangered environment, we are not heading in the right direction, despite our best intentions.

  • This is your second time at iCEE health. Tell us about the first year and what do you expect most to see upon your return.

I totally enjoyed discovering the event and Bucharest in 2016. Everyone was enthusiastic, and we were so well received.

We could attend the general digital track as well as the digital health track.

In digital health, we met leading people from the US and Europe who provided their insights and content.

I’m really looking forward to meeting this year’s set of speakers, to see what happened to them in the past year, and to contrast these ideas with my experience.

*****

CEE you at iCEE.health on June 16. A satellite event under the umbrella of iCEE.fest 2017 which takes place in Bucharest in a few weeks time only – June, 15th and 16th.

Don’t miss the best price available and join the place to be for the CEE digital, tech and health industry in Bucharest, Romania!

BOOK YOUR TICKET HERE

Daniel Marton

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Daniel Marton

After 3 years as a radio reporter (back in 2003), Daniel has experienced some other options that media can offer: 2 years as a special reporter (print), 2 years as a news commentator (tv), 2 years as an editor-in-chief (online) plus another 5 years as an online manager (digital). Since 2016, he is a freelance journalist, delivering documented articles and creative ideas for any kind of media. Ever since then, Daniel joined the iCEE.fest family, as a contributing editor for iCEE.news.

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