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Survival Guide: Day 1 @ iCEE.fest 2017

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iCEE.fest 2017 will gather over 90 hours of content distributed on 6 scenes where +140 international speakers will present the latest updates from the Digital, Tech & Internet industry.

Don’t forget to install and activate your account in iCEE.fest app, where you can find the updated agenda and you can save on your phone your favorite sessions and speakers!

And because our… finally final 🙂 Agenda is full with great presentations, we want to help you to choose easily the sessions you’ll attend.

  • We’re SOLD OUT but here’s the waiting list for the last tickets we might issue: iCEEfest.com

The keywords of the 1st day of the festival are: GLOBAL GIANTS, DISRUPTION, CRETIVITY, AR/VR, SMART HOMES, FINANCIAL TECH, eCOMMERCE, AWARDS, LIVE MUSIC & PARTY 😉

Here’s the flow:

Survival Guide: Day 1/ June 15

UPGRADE Stage

  • 9.00 – Session 0: THE GRAND OPENING
    • Dragos Stanca, Founder, iCEE.fest will give you the facts & figures for this year’s edition of the festival and Constantine Kamaras, Chairman of the Board of Directors, IAB Europe will tell you the main trends in the digital industry: The IAB Europe’s view.
  • 9.30 – OPENING DEBATE: THE CHALLENGES OF THE DIGITAL & TECH INDUSTRY TODAY 
    • Host of the debate will be Odysseas Ntotsikas, Founder and Managing Director, TDG. And these will be his guests: Meagan Lopez, Global Digital Business Director, The New York Times, Jan Jirsa, Brand Engagement Director CEEMEA, LEGO, Ela Moraru, Country Business Development Manager, Google, Catalina Ionescu, Client Partner eCommerce CEE, Facebook and Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global
  • 10.30 – SPECIAL KEYNOTE: The fourth age of humanity with Chris Skinner. Voted “one of the top 5 most influential people in financial services information security”, Skinner will talk about digitalisation – the 4th revolution – and how does it impact banking, insurance and financial services.

    • 11.00 – Session 1. KEY LEARNINGS FROM GLOBAL LEADERS
      • What’s great about this session is that you can learn lots of things from professionals with a large area of activity: from Search to Mobile and and all the way to Programmatic/ Data
      • With: Ela Moraru, Country Business Development Manager, Google, Igor Skokan, Measurement Lead, Facebook, Meagan Lopez, Global Digital Business Director, The New York Times, Jessica Chapplow, Ecommerce and Emerging Platforms, MEC Global, Simon Halstead, Head of Demand Development, AOL International and Jean-Christophe Gombeaud, Senior Director EMEA, Yahoo!
    • 13.30 – Session 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL 
    • 16.15 – Session 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
      • The session that will make you rethink everything to the scratch. Because that’s what they did.
      • With Marcus Wilding, Managing Partner, Mindshare, Fadi Shuman, Global Chief Digital Officer, Geometry Global, Kris Smith, General Manager Europe, MediaMonks, Sicco Wegerif, Head of Big Builds & Platforms, MediaMonks, Jeanette Okwu, Global Business Director Digital & Social, Spark44 GmbH, Sedge Beswick, Managing Director, SEEN Connects and Fred Bosch, Head of Digital Innovation, LOLA MullenLowe
    • 18.30 – “THE CREATIVE MANAGEMENT BLUES
      • Dave Birss, a former session musician as well as former advertising creative director, uses his guitar and other instruments to demonstrate some important principles that unlock creativity and support fresh ideas. Learn how to turn your creativity all the way up to 11.

  • 19.30 – The JEFF LEACH Comedy Show
    • Actor, Comedian and DJ, Jeff is also the Host of the festival. So, each and every one of his introductions is, in fact, a stand-up show.

  • 20.00 – iCEE.fest 2017 DIGITAL PARTY
    • Some of the best local artists – Lori Ciubotaru Band, Macanache, Delia – and DJ Kriss will perform LIVE in our friendly Summer Playground area. MC Jeff Leach will keep up the great vibe for all the party people in the house 😉

FOCUS Stage 1

  • 12.00 – FOCUS ON: GREEN HOUSES AND HITECH SOLUTIONS FOR SMART LIVING
    • Make an update and find out everything you need to know about the latest solutions when it comes to smart living.
    • With Simon Van Der Jagt, CEO, Nowi Energy, Adriaan Brebels, Managing Director, Porta Capena, Szymon Janiak, Strategy Director & Co-founder, 1450 and Horațiu Ionescu, Official Dealer in Romania, Bang & Olufsen
  • 14.00 – FOCUS ON: THE FUTURE OF MONEY
    • Dan Suciu, Spokesman, Banca Națională a României is the host of the debate which brings your money foreground.
    • With Chris Skinner, independent consultant and author, TheFinancer, Bartosz Golba, Head of Content, Wealth Management, Global Data, Jack Harris, Vice President Financial Institutions, Wirecard AG, Jeffrey Tijssen, EMEA Head of FinTech and Partnerships, Capco and Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY

  • 16.15 – FOCUS ON: THE NEW BANKING IN A DISRUPTED BY TECH WORLD
  • 17.45 – DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM
    • Your chance to find out the desired answers from festival speakers, Fintech related.
  • 18.30 – IAB MIXX AWARDS 2017
    • iCEE.fest is the proud host of world famous MIXX Awards since 2012. With a concept designed in the United States by the Association of Interactive Advertising Industry (IAB), MIXX Awards stands as the international standard for excellency and efficiency of online advertising campaigns.

FOCUS Stage 2

  • 10.30 – FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING
    • From now on, we’ll talk about the Present but mostly the Future of eCommerce. Stage hosts: Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, GPeC E-Commerce Awards Gala and Andrei Radu, CEO & Founder GPeC, GPeC E-Commerce Awards Gala
    • With Sarah Flannery, Head of Display and Paid Social, Forward3D, James Finlayson, Head of Search, verve search, Andreas Gysler, Managing Director and Co-Founder, Zulu5 and Ewelina Ciach, Senior Value Advisor, SAP Hybris
  • 12.45 – FOCUS ON: THE FUTURE OF RETAIL 
    • In order to talk about growth or market share we should simply go to the basics of commerce and understand that there is only one market“, Robert Berza, General Manager, Fashion Days
    • Jan Fleck, Senior Innovation Strategist, FUTURECANDY, will also talk in this session
  • 14.00 – FOCUS ON: THERE IS LIFE BEYOND GOOGLE AND FACEBOOK? AI in eCOMMERCE, CONTENT DISCOVERY & EMAIL MARKETING. 
    • Did you know that nowadays eCommerce accounts for 8,7% of the total retail worldwide? By 2020 it is estimated to reach 14,6%.
    • With Valentin Radu, CEO, Omniconvert, Heather Morgan, CEO and founder, Salesfolk and Yousuf Khatib, Strategic Advisor, VanHack
  • 15.30 – FOCUS ON: FACEBOOK

  • Everything you wanted to know about Performance on Facebook but were afraid to ask
  • With Karolina Janus, Client Solutions Manager CEE, Igor Skokan, Measurement Lead and Catalina Ionescu, Client Partner eCommerce CEE
  • 17.00 – FOCUS ON: GOOGLE 

It’s Really About AI And Machine Learning, People! We’ll show you how to make best use of Machine Learning in AdWords to optimise bidding and how to make dynamic remarketing work for you in Search & Display

  • With Antonia Caraveteanu, Measurement & Attribution Specialist, Radu Stoica, Analytical Lead and Ana Sipciu, Industry Manager Retail & Travel
  • A new session will follow: “Youtube for performance marketing”, a topic of interest for our marketers and performance marketing experts

VIP 1

  • 16.00 – The Content Marketing Lab by Taboola
    • Alex Karageorgis, Chief Operations Officer, TDG and Dominic Wyld, Publisher Account Director, UK, Taboola will provide practical ideas, tips, best practices and guidelines with regards to content marketing distribution from the global leader in content distribution, Taboola.

VIP 2

  • 10.00 – Focus on: the lean approach, customer discovery, idea validation (the Javelin Board)
    • Dario Mazzella, Project Manager and Andrea Di Anselmo, Vice President, both from Meta Group will adress the first 10 digital health startups selected from Romania, Spain, Germany, Italy, Greece and The Netherlands within “Lean Startup Academy”

*****

iCEE.fest will take place in Bucharest THIS WEEK:  June 15 & 16.

Here is the Survival Guide for Day 2 @ iCEE.fest 2017

Please join our waiting list for the last tickets we might issue: http://www.iceefest.com

Daniel Marton

Author

Daniel Marton

After 3 years as a radio reporter (back in 2003), Daniel has experienced some other options that media can offer: 2 years as a special reporter (print), 2 years as a news commentator (tv), 2 years as an editor-in-chief (online) plus another 5 years as an online manager (digital). Since 2016, he is a freelance journalist, delivering documented articles and creative ideas for any kind of media. Ever since then, Daniel joined the iCEE.fest family, as a contributing editor for iCEE.news.

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