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Survival Guide: Day 2 @ iCEE.fest 2017

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Hope the Survival Guide for Day 1 was helpful, let’s discover together the content prepared for you on Day 2 @ iCEE.fest 2017.

Don’t forget to install and activate your account in iCEE.fest app, where you can find the updated agenda and you can save on your phone your favorite sessions and speakers!

  • We’re SOLD OUT but here’s the waiting list for the last tickets we might issue: iCEEfest.com

The keywords of the 2nd day of the festival are: MARCOM, CREATIVITY, VR&AR, eHEALTH, VIRAL MARKETING, CONTENT and PUBLISHING, AD TECHNOLOGY, COMEDY, VIRAL VIDEO… and more!

Here’s the flow:

Survival Guide: Day 2/ June 16

UPGRADE Stage

  • 10.00 – Session 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE
    • A session in which we’ll discover all the “little pieces” which ultimately are forming Marcom
    • With Nikolaos Dimitriadis, Development Director, The University of Sheffield International Faculty, City College, Jan Jirsa, Brand Engagement Director CEEMEA, LEGO, Katy Howell, CEO, Immediate future, David Uribe, CEO and Co-Founder, smartBeemo and Paul Harraghy, VP Europe, Taboola
  • 11.40 – SPECIAL KEYNOTE: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” with Samuel Scott

“Too much of the time, marketers just accept whatever so-called experts and influencers tell them” Samuel Scott

  • 12.40 – Session 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING

“Everything Doesn’t Happen For A Reason”, Steve Bartlett

    • 13.35 – SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES with Ravid Kuperberg
    • 14.30 – Session 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY
      • With Damola Timeyin, Strategy Director & Kate Murphy, Associate Creative Director, both from BBH Live, Bruno Ribeiro, Creative Director, MullenLowe London and Andrei Kaigorodov, Creative Strategist, M&C Saatchi Milano
      • Bruno Riberiro will present the campaign”Free the Kids”: a very bold campaign that shocked people with a terrifying fact – nowadays kids spend less time outdoors than prison inmates. This campaign generated a huge PR, had a great impact in parents and won 4 Lions in Cannes last year
    • 15.45 – SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong” with Dave Birss

  • 16.30 – Session 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY 
  • 19.30 – THE EVOLUTION OF HUMOUR: FROM CLASSICAL TV TO VIRAL VIDEO 

FOCUS Stage 1

  • 17.00 – FOCUS ON: DEBATE – ADBLOCKING AND THE FIGHT FOR BETTER ADS 

FOCUS Stage 2

  • 11.30 – FOCUS ON: HEALTHCARE IN SEARCH OF (DIGITAL) CONNECTIONS
  • 12.00 – FOCUS ON: DIGITAL HEALTH AND THE HEALTHCARE (DIS)CONTINUUM
    • Moderators: Lucian Ioniță, Managing Editor, eHealthRomania and Denise Silber, President, Basil Strategies
    • Panelists: Alexandru Tiberiu Dan, Volunteer, Asociatia Prader Willi din Romania, Mihai Craiu, Head of Second Pediatrics Clinic, “Alessandrescu-Rusescu” National Institute for Mother & Child Health, Ruxandra Mateescu, Founder, Supereroi printre noi and Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services
  • 13.15 – SPECIAL KEYNOTE: THE FUTURE OF HOSPITAL SOUND with Yoko K. Sen

FOCUS Stage 3

  • 10.00 – FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA
  • 11.45 – FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS
    • Luis Quintana, Director of Branded Content and Native Ad, Unidad Editorial and Maria Makedonskaya, Commercial and Digital Manager, CEE, Endemol Shine Group
  • 12.45 – SPECIAL KEYNOTE – Trump is a Joke: How satire beats news in making sense of a crazy world with Sophia McClennen

  • 13.15 – DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?
  • 14.00 – FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCESFULL CASE STUDIES.
  • 15.25 – SPECIAL KEYNOTE: “Since when did it become ‘cool’ to be an entrepreneur?” with Leon Emirali
    • Leon Emirali is one of the UK’s most exciting media entrepreneurs.
    • He holds investments in both FTSE 100 companies and exciting tech start-ups.

VIP 1

  • 10.30 – Exclusive Session: Revealing powerful insights with Ravid Kuperberg

“The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly meaningful insight is one of the hardest tasks in marketing communications” Ravid Kuperberg

  • 15.00 – Smart AdServer Workshop
    • With Nikodem Sarna, Business Development Manager, Demand CEE, Smart AdServer and Tomasz Musial, General Manager CEE, Smart AdServer

VIP 2

  • 10.00 – Focus on: “Get out of the building” and make interviews, the Lean Canvas, the components of different business models, and… a bit of homework.

*****

iCEE.fest will take place in Bucharest, on June 15 & 16.

Here is the Survival Guide for Day 1 @ iCEE.fest 2017

Please join our waiting list for the last tickets we might issue: http://www.iceefest.com

Daniel Marton

Author

Daniel Marton

After 3 years as a radio reporter (back in 2003), Daniel has experienced some other options that media can offer: 2 years as a special reporter (print), 2 years as a news commentator (tv), 2 years as an editor-in-chief (online) plus another 5 years as an online manager (digital). Since 2016, he is a freelance journalist, delivering documented articles and creative ideas for any kind of media. Ever since then, Daniel joined the iCEE.fest family, as a contributing editor for iCEE.news.

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