iCEE.fest 2018 înseamnă aproape 200 de experți și speakeri internaționali ce vor veni la București pe 14 și 15 iunie.
Anul acesta vor fi 9 linii de conținut și 7 scene (1 main, 4 Focus, 2 VIP), motiv pentru care v-am pregătit un ”ghid de supraviețuire” menit să vă ajute să parcurgeți cât mai eficient spectaculosul conținut al festivalului.
Iată cum arată a doua zi de iCEE.fest 2018/ 15 iunie.
FAST FORWARD: Scena principală, UPGRADE, e dedicată speakerilor inspiraționali si independenți, în prima parte a zilei. Urmează o secțiune dedicată Netflix si conținutului video, iar după-amiaza este despre campanii creative spectaculoase, VR/AR, realitate mixtă si alte tehnologii noi de comunicare.
FOCUS 1 este despre conținut digital, stiri, jurnalism dar si despre adtech si metode de monetizare a conținutului de calitate, într-o piață dominate de Google si Facebook.
FOCUS 2 este scena specialistilor în retail si eCommerce iar FOCUS 4 e locul de întânlire al startupurilor cu antreprenori de succes si fonduri de investiții.
În detaliu:
UPGRADE Stage
Ora 9.00: THE WAKE UP CALL
- Jeff Leach, Chief Entertainment Officer, iCEE.fest
Ora 9.15: Sesiunea 1. The Thought Leaders United: Future of Tech and Humanity
- Gerd Leonhard (foto), CEO, The Futures Agency (Gerd este un speaker de top la nivel mondial, futurist, autor de bestseller și producător – detalii pe icee.news)
- Peter Fossick, Managing Director, Factotum Design
- Simon Gosling, Futurist, Unruly (pe icee.news găsești toate detaliile despre proiectul Unruly – Future HOME)
- Alex Stil, Președinte [m][PLATFORM EMEA, GroupM
Ora 11.30: Sesiunea 2. Growth Hacking: How To Grow From Zero To Hero
- Brian Wong, CEO, Kiip (”cel mai tânăr antreprenor care a primit fonduri de capital de risc”, Brian face parte din topul Business Insider: ”Top 25 Under 25 in Silicon Valley” – detalii pe icee.news)
- Grant Sabatier, Fondator, Millennial Money
Ora 12.15: FIRESIDE CHAT: NETFLIX & THE FUTURE OF TV & ENTERTAINMENT
- Yann Lafargue, Technology and Corporate Communications, Netflix
- Dragos Stanca, Fondator, iCEE.fest
- George Buhnici, NEWS Correspondent, Cavaleria
Ora 13.00: Sesiunea 3. Creativity, Viral Marketing and More: The Rules Behind Breaking The Rules
- Kris Hoet (foto), Chief Innovation Officer, Happiness (pe icee.news poți vedea câteva dintre campaniile de succes pentru care a lucrat Kris)
- Marc Oosterhout, Fondator, N=5
- Ollie Olanipekun, Co-Fondator/ Creative Director, Superimpose Studio
- Steve Griffiths, CDO & Head of Strategic Services & Partnerships, DDB EMEA
- Bitan Franco Prieto, Executive Creative Director, Publicis Madrid
- Lucian Trestler, Strategy Director, BBH London
- Melanie Arrow, Entertainment Lead and Strategy Director, BBH London
- Mark Aris, Strategic Planning Director & Partner, 4 Wise Monkeys
Ora 16.00: Sesiunea 4. A Deep Dive In The Spectacular World Of Experiential Marketing, Virtual & Augmented Reality
- Cory Key, Vice President of Interactive & VR, Discovery Agency
- Daniel Cheetham, Global CEO, Happy Finish
- Oliver Kibblewhite, Head of Special Projects, REWIND
- Sara Lisa Vogl, Co-Fondator & CTO, XRBASE
- Simon Windsor, Co-Fondator & Director, Dimension Studio
- Tom Sacchi, Co-Fondator & Creative partner, Unit9
Bonus: pe icee.news poți vedea studii de caz spectaculoase realizate de companiile ce vor prezenta la festival
Ora 19.00: Dezbaterea juriului & Ceremonia de închidere: “200 Seconds of Fame”. Să-i cunoaștem pe învingători!
FOCUS Stage 1
Ora 10.00: Focus On: Digital Content & Journalism in The Age of Tech Giants
- Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
- Aldo Agostinelli, Digital Officer, Sky Italia
- Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
- Jean-Christophe Demarta, VP – Global Advertising, The New York Times
- Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
- Jerzy Wójcik, Chief Executive, Gazeta Wyborcza
- Stephan Granhaug, Executive Vice-President, Aller Media
- Anamaria Nicola, Associate Professor, Universitatea din Bucureşti
Ora 12.30: Debate / Q&A: The Challanges of The News Industry in The Post-Truth Era
Gazdă:
- Claudiu Pândaru, Jurnalist și Fondator Republica.ro
Invitați:
- Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
- Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
- Aldo Agostinelli, Digital Officer, Sky Italia
- Jean-Christophe Demarta, Vice President – Global Advertising, The New York Times
- Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
- Stephan Granhaug, Executive Vice-President, Aller Media
Ora 13.15: Focus On: Out-of-The-Box Ideas and Solutions for content distribution and monetization
- Greg Mroczkowski, Public Policy Manager, IAB Europe
- Sylvia Epaillard, COO, Tamedia Advertising
- Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
- Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
- Malgorzata Kmieciak, Country Manager, Smart AdServer
- Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
- Dirk Freytag, Fondator și MD, Contentpass
- Toms Panders, Co-Fondator, Setupad
Ora 16.00: Debate / Q&A: Best Practices In Maximizing The Publisher Revenues and Reach The Client’s Objectives
Gazdă:
- Alex Karageorgis, Chief Operations Officer, Think Digital Group
Invitați:
- Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
- Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
- Jerzy Wójcik, Chief Executive, Gazeta Wyborcza
- Lucjan Exner, Head of Sales CEE&CIS, InMobi
- Christian Printzell Halvorsen, CEO, Cxense
FOCUS Stage 2
Ora 10.00: Focus On: Consumer Trends – What You Need to Know to Sell More
- Andrei Radu, CEO & Fondator GPeC, GPeC
- Ignacio Gallegos, Head of Growth Marketing, Starred
- Norik Selimi, Fondator, Pikasa Strategic Insight
Ora 10.50: Workshop: “Customer experience and the 6 human senses”
- Kate Nightingale, Fondator, Style Psychology Ltd (detalii despre experiența și activitatea lui Kate găsiți pe icee.news)
Ora 11.30: Focus On: GDPR and Privacy Challenges – Targeting the Right Consumer in a New Era
- Chris Hartsuiker, Manager, Privacy & Public Policy, IAB Europe
- Romain Gauthier, Fondator & CEO, Didomi
Ora 12.30: Focus On: Tools and Brilliant Ideas to Generate More Sales
- Mariano Gomide de Faria, Fondator & CEO, VTEX
- Güven Soydan, Head of Product Advertising for Europe, OLX Group
- Lucjan Exner, Head of Sales CEE&CIS, InMobi
- Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, Answear
- Charlie Pool, Fondator, Stowga
Ora 14.45: Special Keynote: The Source of Disruption
- André Morys, Fondator & CEO, Web Arts AG
Ora 15.30: Focus On: Main Trends in Social Media
- Roberto Alvarez, Director of Strategic Accounts, Socialbakers
Ora 16.00: Focus On: Innovate with Facebook and Measure Success
- Dimitrios Korniotis, Client solutions Manager, Facebook Messenger
- Mihai Serbanescu, Marketing Science Measurement Partner, Facebook
Ora 17.15: Focus On: Google & Youtube For Performance Marketing
- Matz Lukmani, EMEA Product Lead, Attribution & Measurement, Google
- Maria Stroe, Measurement & Attribution Specialist, Central Europe, Google
- Mădălina Pangrate, Industry Manager, Romania, Youtube
FOCUS Stage 3
Scena are circuit închis în această zi.
FOCUS Stage 4
Ora 10.30: Workshop pentru agenții și publisheri: Data and Programmatic – Tips And Tricks On How To Generate More Revenues
- Christian Printzell Halvorsen, CEO, Cxense
- Arina Ureche, General Director, BRAT
- Kimmo Kiviluoto, Chief Data & Analytics Archived, Cxense
- Jean-Christophe Le Guellec, Business Development Manager, Smart AdServer
- Malgorzata Kmieciak, Country Manager, Smart AdServer
Ora 14.00: iCEE The Future: The StartUps, Entrepreneurship & Investors Arena
- Timo Dreger, Investment Manager, coparion
- Brian Wong, CEO, Kiip
- Marvin Liao, Partener, 500 Startups (pe icee.news găsești un articol detaliat despre activitatea lui Marvin)
Ora 15.15: Workshop: Growth Hacking
- Josh Fechter, Co-Fondator & CEO, BAMF Media
- New Theory Magazine l-a inclus pe Josh în topul ”40 millennial influencers to follow in 2018” – detalii pe icee.news
Ora 16.15: Searching For The Next Big Thing: How to Sell Your Idea And What The Investors Are Looking For?
- Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
- Andrea Di Anselmo, Vice President, Meta Group
- Dario Mazzella, Project Manager, META Group
- Vijay Tirathrai, Managing Director, Techstars Dubai Accelerator
Ora 18: “200 Seconds of Fame” – The Live-On-Stage Elevator Pitch: StartUps vs. Investors
Gazde:
- Octavian Palade, Events & Content Strategist, start-up.ro
- Tom Wilson, Personal Trainer, Tom Wilson
<< Live-On-Stage Pitches >>
Ora 19.00: Dezbatere și Q&A
- Radu Georgescu, Founding Partner Gecad Ventures, Gecad Ventures
- Timo Dreger, Investment Manager, coparion
- Brian Wong, CEO, Kiip
- Marvin Liao, Partner, 500 Startups
- Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
- Vijay Tirathrai, Managing Director, Techstars Dubai Accelerator
- Dario Mazzella, Project Manager, META Group
- Bogdan Atanasiu, Partner, Head of Romania, Blue Dome Capital
