The road from SICKcare to HEALTHcare

May 23, 2016

skin

In 2011, Mircea Popa co-founded SkinVision, a company that develops image analysis algorithm that allows people to assess their moles using their smartphone.

SkinVision is now the first CE certified melanoma app that offers easy and fast check of your skin health.

We’ll find out more about the topic  at ICEEhealth. This is the preview, in an interview by Lorena Macnaughtan.

How did SkinVision come to life?

          – It started in 2011 when we thought about adapting a new image analysis algorithm to test moles.

          – The idea was to use the smartphone to deliver the solution as the number of people owning one was growing rapidly. So we came up with our first iOS app called Skin Scan.

          – Since then we moved the company to the Netherlands, we grew the number of research partnerships to improve our solution and we are now moving into teledermatology with the same philosophy. 

What do you think are the major adoption issues to digital health solutions like the one you offer?

          – The system in general is very resistant to change. For different reasons people find it hard to change what they are doing or the way they’re doing it.

          – And in general the health system is very reluctant to adopt new solutions. It’s also a matter of trust.

          – Whenever you talk about a new solution in health it’s crucial for people to trust that it is good enough (some might call it safe). And that takes time.

          – Also, another issue that I see is that in most cases the ones most willing to change aren’t always the influencers. Let’s just say that change does happen but it doesn’t propagate.

What are the major promises?

          – True HEALTHcare. Right now it’s mostly SICKcare. People go to the doctor when they are sick.

          – But technology will reach a point where it will be able to keep us healthy.

Why digital health conferences, which bring together many different health participants – doctors, patients, pharma… are relevant for all involved? 

          – I always thing exposure is good. Mostly I get to see new thing I didn’t know to look for.

Tickets for #ICEEhealth are available here.

Tech_NorwayNorway Digital Tech
@Tech_Norway:
RT @ICEEfest: Heads up #startups in #digitalhealth! ICEEfest and eHealth HUB announce the Lean Startup Academy. "This... https://t.co/Nqdv…
9 months ago
Health2euHealth 2.0 Europe
@Health2eu:
RT @ICEEfest: Heads up #startups in #digitalhealth! ICEEfest and eHealth HUB announce the Lean Startup Academy. "This... https://t.co/Nqdv…
9 months ago
medtechengineMedTech Engine
@medtechengine:
RT @ICEEfest: Heads up #startups in #digitalhealth! ICEEfest and eHealth HUB announce the Lean Startup Academy. "This... https://t.co/Nqdv…
9 months ago
HealthEugeneEugene Borukhovich
@HealthEugene:
RT @ICEEfest: Heads up #startups in #digitalhealth! ICEEfest and eHealth HUB announce the Lean Startup Academy. "This... https://t.co/Nqdv…
9 months ago
L_MacnaughtanLorena Macnaughtan
@L_Macnaughtan:
RT @simonaMSC: @L_Macnaughtan @ICEEfest @DarioMazzella @eHealthHub looking forward to it! Great lineup!
9 months ago
L_MacnaughtanLorena Macnaughtan
@L_Macnaughtan:
Look forward to meeting you @simonaMSC @ICEEfest @DarioMazzella @eHealthHub. This is only the beginning ;) #iceehealth @ICEEfest
9 months ago
L_MacnaughtanLorena Macnaughtan
@L_Macnaughtan:
RT @ICEEfest: ...and why you shoud never come to #iCEEfest neither! ;) https://t.co/lyH3hxxlJX
9 months ago
David_DigitalDavid Uribe
@David_Digital:
Honored to be part of this great roaster of speakers at the @ICEEfest 2017. See you guys in #Romania #ICEEurope #RT… https://t.co/41YEvuFoYR
9 months ago
EU_eHealth_HubeHealth Hub
@EU_eHealth_Hub:
#LeanStartupAcademy @ICEEfest: get opportunity to mature your business, testing ideas against the market #ICEEfest https://t.co/ytxTuK51xZ
9 months ago
LeonEmiraliLeon Emirali
@LeonEmirali:
I'll be speaking at @ICEEfest in Bucharest in June. Come join? #digital #marketing #tech https://t.co/NOgdu7xETz
9 months ago
fabiolabalzaFabiola Balza
@fabiolabalza:
RT @David_Digital: Orgulloso de contarles que representaré a LATAM en el @ICEEfest en Rumanía este verano. @SmartBeemo Quién viene? https:/…
9 months ago
simonaMSCSimona ⨭
@simonaMSC:
@David_Digital @ICEEfest @SmartBeemo and my Romanian is better ?
9 months ago
David_DigitalDavid Uribe
@David_Digital:
Orgulloso de contarles que representaré a LATAM en el @ICEEfest en Rumanía este verano. @SmartBeemo Quién viene?… https://t.co/y8HZSiIMJo
9 months ago

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