3 key elements to make the user engage with your content: “It used to be easy. It’s not anymore”

October 27, 2016

p1

Publisher, content creator and advertiser all in one, Playbuzz is today one of the biggest players when it comes to media industry.

With an estimated 10 million shares per month on Facebook, the content generated from Playbuzz is a hot subject in every big newsroom around the world.

Giving the fact that Playbuzz was founded only 4 years ago, it’s clear that they know what they’re doing so everybody’s question is: what’s the secret?

Recipe for engagement optimization

If you have a campaign, the topic really doesn’t matter. Engaging is not about the topic. It is about how you deliver it“, says Tom Pachys/ Co-Founder & Chief Product Officer @ Playbuzz.

p3

The ingredients of success

  • Formats: content agnostic engaging formats (Video, Conversations, Quiz)
  • Data: real time content consumption analysis optimizes engagement
  • Distribution: embed content any site, app or social channel

How to get engagement

Shares are the highest form of engagement“, believes Tom. But in order to be shareable, your content has to be really special.

p4

If no one is engaged with your content, they aren’t going to share it, right? So, this is what Playbuzz is trying to teach us: “discovery, engagement and personal affinity are the 3 major steps your content have to go through“.

Present @ ICEEfest, Tom gave us some insights about a topic, first used in a regular format and then in a Playbuzz format. And all the results go in one direction: there is a secret and they have it!

Topic on a Regular format VS. Playbuzz format

  • Time spent per item: 15 secs VS. 1:50
  • Share rate: 0.2% VS. 5%
  • Completion rate: 22% VS. 92%

Discover more about Tom’s content engagement recommendations in his ICEEfest presentation.

How can you get access?

  • If you have a valid ticket for ICEEfest 2016:
    • Send us an email at tickets@iceefest.comand you’ll receive your password in 1 hour or less.
  • If you don’t have a ticket for ICEEfest 2016:
    • You can buy one for ICEEfest 2017 here (this also includes your password for ICEE Academy)
    • You can buy only one password to watch the presentations (here, also).

For any other question please email us at tickets@iceefest.com and we will reply in 1 hour or less.

For other great keynotes from ICEEfest ’16, please check out the ICEE Academy.

paginademediaPagina de media
@paginademedia:
PaginademediaLIVE. Dragoș Stanca, ultimele detalii înainte de ICEEfest. Mai sunt trei zile până la eveniment. Un di… https://t.co/ebfyKg8t6l
6 months ago
InMobiInMobi
@InMobi:
.@Madbeyer and @LucekEx will be speaking at different panels at @ICEEfest on June 14 and 15 - will you be there? https://t.co/E0xUorRDIw
6 months ago
hellojlaiJustin Lai
@hellojlai:
RT @ICEEfest: Meet Justin Lai, Healthcare Service Designer Stanford Medicine X He is a healthcare service designer working at the intersec…
6 months ago
SystemsMedicineSystems Medicine
@SystemsMedicine:
The Regulatory Awareness Workshop (RAW) @ICEEfest in Bucharest: https://t.co/kEqYfC3Nmk https://t.co/EnDAQ8zM1x
6 months ago
vladandriescuVlad Andriescu
@vladandriescu:
Am selectat cele 15 startup-uri care vor fi pe scena 200 Seconds of Fame de la ICEEfest. Mi se pare cel mai bun lin… https://t.co/aw55VtLNFx
6 months ago
StylePsychologyKate Nightingale
@StylePsychology:
@karlmckeever @ICEEfest Thank you! We have to finally meet up ?
6 months ago
karlmckeeverKarl McKeever
@karlmckeever:
@StylePsychology @ICEEfest Good luck for the event Kate.
6 months ago
StylePsychologyKate Nightingale
@StylePsychology:
Looking forward to my keynote @ICEEfest this Friday. There is still time to book your tickets to this great festiva… https://t.co/aijFPATewR
6 months ago
SIFTDgamesSIFTD
@SIFTDgames:
RT @mr08_art: Watching #XboxE3 with @SIFTDgames, while making @kuende_com sticker for Thursday's @ICEEfest. https://t.co/Omh3NssMXa
6 months ago
mr08_artRaphael Michael
@mr08_art:
Watching #XboxE3 with @SIFTDgames, while making @kuende_com sticker for Thursday's @ICEEfest. https://t.co/Omh3NssMXa
6 months ago
HealthEugeneEugene Borukhovich
@HealthEugene:
RT @jessdamassa: Can’t wait to interview @ICEEfest next week! Have any ??s for these EU speakers & startups? DM me what you want to know ab…
6 months ago
InMobiInMobi
@InMobi:
.@LucekEx, our Head of Sales CEE & CIS, is speaking at 2 sessions at @ICEEfest this year! On June 15, he’ll be spea… https://t.co/T5YPQxaWCJ
6 months ago
L_MacnaughtanLorena Macnaughtan
@L_Macnaughtan:
RT @jessdamassa: Can’t wait to interview @ICEEfest next week! Have any ??s for these EU speakers & startups? DM me what you want to know ab…
6 months ago
niawnhEva Loureiro
@niawnh:
RT @ayogo: We're looking forward to attending @ICEEfest next week. Our @fergusson will be there talking about #gamification in healthcare.…
6 months ago
Nicochan33Nicolas Babin
@Nicochan33:
RT @ayogo: We're looking forward to attending @ICEEfest next week. Our @fergusson will be there talking about #gamification in healthcare.…
6 months ago
ayogoayogo
@ayogo:
We're looking forward to attending @ICEEfest next week. Our @fergusson will be there talking about #gamification in… https://t.co/VG0jIxCSmS
6 months ago
EYIFEYIF
@EYIF:
Get your ticket to @ICEEfest 2018 in Romania - one of the largest and the most significant #digital and tech relate… https://t.co/ixmpj9P3Tc
6 months ago

Find out first our updates!

Subscribe to the ICEEfest Newsletter