The trade as we know it is evolving. Either we understand it or not, 30 years ago the internet was still in the making. Nowadays eCommerce accounts for 8,7% of the total retail worldwide. By 2020 it is estimated to reach 14,6%. But, either we noticed or not, the AI is taking over the world. From driverless cars to Go champion getting beaten out, AI starts being used everywhere. In this topic, we’re gonna see where the AI is in the eCommmerce world and where is taking us further. How merchandising, promotions and campaigns are now being structured, how many people are involved and how many will be involved as soon as AI is getting in the scene.