Millennials are all the rave right now, but what about their successors - Gen Z? Tech natives, content creators and influencers - these guys were born with an iPhone in hand and have never known a world without technology. Having grown up in an age of terrorism, witnessing a catastrophic financial crash and a perpetually unstable political climate, centennials, as they're known, are a strange and distinct bunch with a very special history. And for brands and publishers, they pose a unique challenge as they continue to exhibit themselves as truly distinct from their millennial siblings. What does this mean today, tomorrow and 10 years from now? Who really are this mysterious generation and how best can we effectively understand and engage them? As a 19 year old Gen Z'er myself, hopefully I can provide some answers.