Prior to becoming President [m][PLATFORM EMEA I was CCO at GroupM Connect where I was commercially responsible for all real-time media management activity in the group. Before that I was leading digital in the EMEA region at Mindshare combined with leading programmatic media globally. I started my career at GroupM in 2008 as COO Mindshare Netherlands.
Prior to joining Mindshare, I was CEO and co-founder of Reddion, the first online media agency in Europe, which was sold to WPP in 2007. With Reddion Alex worked for clients to develop their digital knowledge and assets and was overall responsible for all their digital campaigns.
Quote: ‘can’t make everybody happy, you are not sushi‘
Passion for: Gadgets, Wildlife in Africa, Digital and my family.