André Morys

Founder & CEO

Web Arts AG

As a CEO of Web Arts, André Morys is responsible for continuous improvement of our optimization services. His focus is on behavioral economics, neuromarketing, game theory (gamification), social psychology and consumer psychology. To deliver higher uplifts in ecommerce optimization he had created a methodology to combine results from quantitative research (web analytics) with qualitative methods (expert evaluation, user testing, personas). To ensure a high quality of optimization hypotheses he had developed a conversion framework that was published in his book “Conversion Optimierung” (german).

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