Arina Ureche

General Director

BRAT

Arina coordinates the entire activity of BRAT – The Romanian Bureau of Transmedia Audit -, which puts at the disposal of the Romanian media industry the performance indicators of media products.

With a solid background in mathematics, a specialist in statistics, Arina Ureche began her career as a university assistant at the Polytechnic University of Bucharest, then continued as a the Research Director at Publimedia.

In July 2001, he became project director for SNA, in March 2006 to take over the position of CEO of BRAT. From this position, she coordinated the launch of SATI, SATI DMP – a data management plaform for all the audited local media websites – and The Online Investments Monitoring study (MIPO).

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