Guy Hughes-Wilson

Vice President, Western Europe

BBC Advertising

As Vice President for BBC Advertising, Guy is responsible for monetisation of BBC Worldwide platforms for clients in Western Europe. These include all BBC Global News products: and BBC World News, the BBC’s global 24-hour news channel, as well as and

Recent projects include BBC Britain; the cross platform content partnership between BBC Worldwide, Visit Britain and British Airways as well as commissioning the award winning series of short films with Brand USA.

Prior to joining BBC Advertising, Guy was at Mindshare Worldwide where he led the Lenovo media brand in the European region, and also worked across Jaguar / Land Rover, De Beers, led the global media investment for Rolex and managed the SAP team for EMEA. He also led the department’s thinking on the future of TV and the opportunities presented by emerging platforms, technologies and consumer behaviour.

He has also managed the Johnson & Johnson EMEA team at Initiative, where he worked across a portfolio of their brands, including rationalising their sponsorship of the 2008 Beijing Olympics; and was part of the IPG global media team.

Prior to Initiatve, Guy worked at AuditStar, a small, highly respected International Consultancy. Their unique bespoke approach provided a new perspective on agency relationships, media investment and the realities of advertisers’ business objectives.

He started his media career at John Ayling & Associates as a media planner buyer.

He lives in Kent and is an enthusiastic if not very talented triathlete.

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