Ivan Imhoff

Head of Conversion Rate Optimisation

House of Kaizen

Originally from France, Ivan relocated to London in 2001. His extensive digital expertise has been in demand across Germany, Scandinavia and Japan.

Ivan’s previous work

Ivan began his marketing career at Hilton Worldwide in 1998. From there Ivan headed up 2 online businesses and provided conversion expertise on a consultative basis before joining our sister company WebLiquid and founding House of Kaizen 1.0. Since November 2013, Ivan took on the role of Managing Director for London House of Kaizen.

Wider industry work

Ivan is a regular speaker at high profile industry events such as Performance Insights Conference, Digital Marketing Show and London Affiliate Conference as well as hosting and speaking at our monthly conversion optimisation master class.

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