Jeanette Okwu

Global Business Director Digital & Social

Spark44 GmbH

Jeanette is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective social media initiatives by putting storytelling front and center.

A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and infectious passion for, all things digital and social and has tapped emerging social technologies for A-list clients within the entertainment, automotive, luxury, and consumer product industries,

I am fascinated by how consumers think, how they behave and how they interact with brands in our always-on world. My personal goal is to devise strategies for brands, which give the consumer something valuable in return for their attention. To create work that someone seeks out, not tries to hide from.”

Jeanette has held several senior management positions at various brands, agencies and Internet start-ups.

 

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