Maria Makedonskaya

Commercial and Digital Manager, CEE

Endemol Shine Group

Maria Makedonskaya joined Endemol Shine Group in 2013 and is the company’s Commercial and Digital Manager for Central and Eastern Europe.  In this role, Maria has responsibility for revenues generated by off and on-air rights of Endemol Shine Group IP across the region. 

Maria manages ancillary rights deals with broadcasters across 18 territories in Central and Eastern Europe where Endemol Shine Group does not have a production company. She is also the communication point for global digital and commercial departments and local operating companies including Russia, Poland, India and Middle East and North Africa as well as international clients.

Maria also has a strong focus on digital business development for multiple platforms including YouTube, facebook and the development of apps.  She also works on licensing deals and branded content for the company’s super brands include MasterChef, The Biggest Loser and Your Face Sounds Familiar.

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