Matthias Wenk, Marketing Operations Director with Ryanair is overseeing the functions Sales & Marketing, Group & Corporate Travel and Brand Communication. Previously he was heading up Marketing for over 10 years with Lidl Ireland & Nothern Ireland. There he was responsible for the successful positioning and brand transformation of the German retail discounter. Also he was active as consultant with Lidl International. His expertise covers a broad spectrum from strategic planning, creative concepts to business development. He has a track record of disrupting the market with his innovative & cost effective approach.