Mike Parsons

Chief Innovation Officer

Qualitance

Mike Parsons plays at the intersection of Silicon Valley and Madison Avenue. An eclectic storyteller, Mike can inspire, surprise and delight an audience with his impressive experience and knowledge of technology, design thinking and innovation.

Currently, Mike is the Chief Innovation Officer at QUALITANCE – an emerging technology and innovation company, but also an advisor to Fortune 500’s such as Nike, Xbox, Levi’s, Breville, and startups like Finn and FasterIntel.

His 20-year career has taken him across the globe – from Sydney, where he is currently based, to San Francisco, Amsterdam, London and Bucharest.

Mike delivered many fascinating innovation projects in Silicon Valley, from working with the worldwide board of GE to innovate on corporate culture to building revolutionary new models for B2B money transfers for Wells Fargo, Nike’s most successful digital engagement platform and a fascinating VR experience for IKEA.

Before that, Mike led McCann and DDB Tribal as a managing director in Amsterdam, London and San Francisco. His digital projects for Xbox, Halo, HP, Philips Consumer Electronics, VW, Hasbro and KLM won him numerous awards – Cannes Lions, Effies, TED and David Ogilvy Awards, D&AD Pencils.

In 2016, Mike sold LaunchPodium, his Silicon Valley startup specialized in experience design and storytelling. In 2017, he co-founded Moonshots – Adventures in Innovation – a podcast program that goes behind the scenes of the world’s greatest innovators to discover the secrets to their success.

Mike’s talks span innovation, marketing, emerging technologies and embracing change in the business world. He’s appeared on CNN and has spoken at numerous events including the FT Media Summit and the Design Thinking Forum.

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