Raluca Radu is the Country Manager of ANSWEAR.ro and the Co-Organiser of GPeC – the most important e-commerce event in Romania, happening twice a year starting from 2006. With an extensive experience of over 12 years in digital strategies for online business and online marketing, Raluca is deeply involved in the education and growth of e-commerce in Romania. In her spare time, Raluca acts as both an e-commerce trainer as well as online strategy consultant, offering feedback and helping online startups grow. During her career, Raluca was responsible for the launch of the online classifieds leader OLX.ro on the Romanian market and the for the successful growth of team forming of other online projects, while she was Country Manager for Naspers Romania. A Computer Science graduate and mathematics aficionada, Raluca is convinced that logic and data is the basis of any effective business strategy.