As Global Director of Digital Advertising Revenue and Data, Rob Bradley oversees the optimisation of CNN International’s audience, the international roll-out of the company’s programmatic strategy and the implementation of more advanced data-led direct solutions. Leading a team of digital specialists across the globe, Rob works with CNN International’s regional sales heads in developing new digital components for integrated advertising and sponsorship solutions.
Rob joined CNN in May 2015 from IDG where he was most recently Head of Business Operations. During his four years at IDG, Rob developed, took to market and managed the UK’s first full-service publisher trading desk and led the teams operating and commercialising IDG’s Ad tech stack. An expert in programmatic trading, Rob was invited by Google to speak at its inaugural programmatic event in China. Rob has extensive experience across multiple media platforms, and prior to IDG held a business development role at FOX International Television.