13–14 JUNE
BUCHAREST, RO
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DAY 1, 13TH OF JUNE 2019

09:30

VIDEO GAMING & ENTERTAINMENT

OPENING: GOOD MORNING, UPGRADE NATION!

Upgrade 100

Jeff Leach

Chier Entertainment Officier

"Yo, Upgrade Nation! Are you ready?"
09:45

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

DIGITAL CONTENT & ADTECH

SESSION 1: KEY TRENDS IN 2019. INSIGHTS FROM THE GLOBAL PLAYERS

Upgrade 100

Dragos Stanca

Founder

"Why we "killed" iCEE.fest? The UPGRADE 100 vision"

IAB Europe

Constantine Kamaras

Co-founder & Chairman Emeritus


Google

Jannicka Bock

Director Client Solutions Central Europe


Facebook

Ewa Tumanow

Client Partner CEE


Xaxis

John Wittesaele

EMEA President


Verizon Media

Mick Loizou

Director, Product Marketing and Demand Strategy

12:00

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SPECIAL KEYNOTE: THE MAGICAL SCIENCE OF STORYTELLING

Check David's fantastic TEDx talk bellow, as a warm-up ;)

Professional Speaker

David JP Phillips

"THE MAGICAL SCIENCE OF STORYTELLING"
i
12:30
12:45

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SESSION 2: THE NEW RULES OF BRANDING, MARCOM & EFFICIENT CREATIVITY

Ykone

Olivier Billon

Founder

"Influencer marketing in the vanity era"

3 colors

Flavilla Fongang

Managing Director

"Neuro marketing but with a shift towards digital"

Syzygy | London College of Fashion

Paul Marsden

Consumer Psychologist

"Happiness in The Uberfication of Everything Age"

HashMark #creative

Jure Pozun

co-founder

Niko Klansek

co-founder

"New Order in Communication for the 4th Industrial Revolution"
i

Serviceplan

Myles Lord

Managing Creative Director

"Where do ideas come from? Five places to look for your next creative breakthrough."
i
14:45
15:00

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 3: NEW STRATEGIES AND OUT-OF-THE-BOX IDEAS IN A NEW WORLD, REDEFINED BY TECHNOLOGY

Playbuzz

Yael Shafrir

VP of International Partnerships


Accenture Interactive

Christian Harris

Senior Manager

"What's left of trends when you strip them of the buzzwords"

Facebook

Christina Keller

Director of Creative Shop, Central Europe


Waze

Thomas Barthuel

Head of EMEA Strategy & New Markets Business Development


Flipboard

Josh Partridge

Vice President - Europe, Middle East & Africa

"Curating the world's stories"

LinkedIn

Sepideh Dundon

Partner Manager EMEA

17:00
17:15

DISRUPTIVE INNOVATION

VIDEO GAMING & ENTERTAINMENT

SESSION 4: VIDEO GAMING and THE DISRUPTION OF ENTERTAINMENT

RGDA

Catalin Butnariu

President

"Video Games: The Potential of Emerging Countries In a Market Bigger Than Music And Movies."
i

Graham McAllister

Games UX Consultant

"Talk idea based around the theme of UPGRADE and how that relates to game development"

ESL

Martin Kadinov

Regional Manager SE Europe

"Esports - the choice of sports entertainment for 300 million people globally. Learn the important facts and how to benefit from the emerging opportunities."
i

Tempo Storm

Andrey Yanyuk

Founder & CEO

"From poker player to CEO"

11bit Studios

Patryk Grzeszczuk

Marketing Director

18:45

DIGITAL CONTENT & ADTECH

VIDEO GAMING & ENTERTAINMENT

SPECIAL KEYNOTE: HOW TO REACH 6.3 MILLION SUBSCRIBERS ON YOUTUBE

Youtuber

Matthew Santoro

20:30

UPGRADE 100 VIRAL VIDEO PARTY by Tubecon Romania

Prepare for the biggest festival of independent content creators on YouTube, Facebook, Instagram, TikTok and... more. Discover TUBECON Romania by UPGRADE 100 team. Details to follow: www.Tubecon.ro

DAY 2, 14TH OF JUNE 2019

09:00

DISRUPTIVE INNOVATION

SPECIAL SESSION: A MORNING WITH THE GLOBAL AMBASSADOR OF "SINGULARITY UNIVERSITY"

Topics to be updated. Warm-up video: Salim Ismail in action on TED stage:

Exponential Organizations

Salim Ismail

Author

10:00

DISRUPTIVE INNOVATION

FIRESIDE CHAT + Q&A with SALIM ISMAIL: PREDICTIONS ON HOW THE WORLD IS BEING REDESIGNED BY TECHNOLOGY

Our guest speakers and the audience in an open debate on the bright and the dark side of digital and techology
11:00
11:15

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 1: REBOOT YOUR BRAIN and RETHINK EVERYTHING

FJORD

Ashley Benigno

Group Director

"Trends and humanity in the digital era"

Designit

Gustavo Burnier

Managing Director

"Trusting Invisibility"
i

Genius Steals

Faris Yakob

Co-Founder & Creative Strategist

Rosie Yakob

co-founder

"The Gemini Agenda"
i

Vaynermedia

Patrick Givens

VP, Head of VaynerSmart


Immofinanz

Christian Traunfellner

Director of Asset Management for the Office and Logistics

"The offices of the future - about hives, work spaces and communities"
13:00

DISRUPTIVE INNOVATION

SPECIAL KEYNOTE

Matthew Griffin, award winning Futurist working between the dates of 2020 and 2070, is described as “The Adviser behind the Advisers” and a “Young Kurzweil”. Check this presentation, as a warm-up for UPGRADE 100.

311 Institute

Matthew Griffin

CEO

13:30
13:45

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 2: THE NEW RULES OF BRANDING AND EFFICIENT CREATIVITY

Jungle Creations

Jonathan Kitchen

Commercial Director


Youtube

Madalina Pangrate

Industry Manager

"Spotlight on Light TV Viewers digital journey"

The & Partnership London

Dave Bedwood

Creative Partner

"Tech-enabled Creativity"

Coca Cola Company

Quinn Donato

Connections Marketing Manager CEE


MullenLowe Profero

Peter Moody

Managing Director

Rob Collins

Global Head of Strategy

"20 forces that will shape brands in the 2020s"
i

TBWA Helsinki

Umberto Onza

Lead Innovation Designer

Juhana Hokkanen

Head of Creative Technology & Partner

16:15
16:30

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 3: THE SPECTACULAR WORLD OF VR/AR/MR and EXPERIENTIAL MARKETING

Concept Factory London/Bucharest

Adrian Posteuca

Founder

"The state of VR/ AR"

PwC UK

Jeremy Dalton

Head of VR/AR

"THE POWER OF VR/ AR"
i

Glitch Studios

Sami Hamid

VR Producer


Happy Finish

Daniel Cheetham

Global CEO

"VR/AR"

KEMOSABE

IRV

Co-Founder & Creative Strategist

"What digital disruption really means"
i

Unit9

Tom Sacchi

Co-Founder & Creative Partner


WildBytes

Laia Zanon

"VR/AR"

Ydreams

Antonio Camara

co-founder

"Spatial Computing is more than AR/VR/MR"
i

Somewhere Else

Christophe Mallet

co-founder

"Training for the Future & The Future of Training"
i
20:00
20:30

VIDEO GAMING & ENTERTAINMENT

STANDUP COMEDY NIGHT with Jeff Leach