Matthias Wenk, Marketing Operations Director, Ryanair Ltd.
It is easy to get distracted in today’s digital age with all the new buzz words created. Ryanair’s rise to becoming Europe’s nr1 Airline is a great example of how ‘keeping it simple’ can be very successful. Relentless focus on core product and agility brings you much closer to your customer than new technology or complex digital communication strategy.
In my presentation I will reflect on how we made the growth of Ryanair possible (challenging conventions) and how we plan to grow further (Amazon of travel).
Krisztián Zvara, International Strategy Director, PHD Media
The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era that sounds like science fiction today. Devices will fade away, virtual environments will emerge and super-smart AI assistants will organize our lives and run our businesses. In this new world, our relationship with technology will change forever. We will, both virtually and biologically, Merge together.
Based on exclusive interviews with inspirational business leaders, world renowned academics and pioneering researchers, Merge investigates the five stages of this extraordinary journey. It explores the urgent implications for marketing and reveals exciting new opportunities for brands. Crucially, it identifies what needs to be done today in order to prepare for tomorrow – a future in which humanity and technology become inextricably linked.
Michael Consagra, Associate Director, Content Strategy, MediaCom Beyond Advertising
In recent years, there have been a handful of words or phrases that have become part of the marketer’s vernacular; those which have been touted as the key to successful branded content. The likes of ‘storytelling’, ‘emotional campaigns’ or ‘brand purpose’ have been proclaimed by one source or another to be the answer to one of the most important questions facing those in the business of brand communications. However, each approach starts with the same basic assumption, that those people are listening. This keynote will discuss how creative can help win the war for attention.
Edward Weatherall, Director, Partnership Markets, EMEA, Sizmek
We’ve heard about the adoption of AI in numerous ways when it comes to our daily life. Netflix predicts which show we’d love to binge-watch and Nest learns our temperature preferences at home. Even medical science is making strides in the application of AI to analyse DNA and data to create cures for cancer and more. So with technology making tasks easier, faster and more effective at speed, it stands to reason that AI in advertising is only going to make brands and media agencies smarter as well. In this session we will look at what that really means, exploring the future of marketing powered by AI. We'll answer questions including: What is AI in the context of advertising? How does AI work for marketers? And what does it mean for consumers?
Dan Oros, RO Marketing Manager, Google
Today’s consumer expects brands to leverage technology to provide helpful, personal and frictionless experiences in everyday life. In a word, consumers expect Assistance. Therefore brands have to get ready for the Age of Assistance, because it’s already here.
Alex Khan, CEO, Attractive Media
"On January 11, 2018 Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.” This has important implications for everyone using facebook and instagram to gain know, like and trust. In this keynote, Alex will walk the audience through the strategy shift to create meaningful interactions by deep diving into the five pillars of an effective social media strategy:
Customers, Competition, Content, Influencers and Ads.
He will cover:
How you analyze the needs & interests of your customers
How you spy on your competitors to see what works for them
How you find the right influencers
How you come up with relevant content
How you optimize your facebook ad spend and much more"