Kris Hoet, Chief Innovation Officer, Happiness
The culture of an agency drives the business forward. At Happiness we believe that all strategies or ideas should start from positivism, there’s already enough negativity in the world. How this translates into different ideas and how people are hired because of it will be the topic of this talk.
More and more companies have to prove their social responsibility to play the marketing game. CSR is the new license to operate. But Corporate Social Responsibility could also be the key to competitive advantage. Marc Oosterhout, founder of N=5, the largest independent ad agency of the Netherlands, shows how major Dutch brands push brand preference and growth by the combination of technology and extraordinary creativity in Corporate Social Responsibility. Come and experience the power of Corporate Social Responsibility.
Ollie Olanipekun, Co-Founder / Creative Director, Superimpose Studio
Rejecting the traditional industry set up, Superimpose gives insight on how they became a global game changer ripping up the rule book and ignoring the ‘how to’s’ to do it right in advertising. A foray into the new world order; subverting hierarchies and embracing collaboration and community, they will also profile the most exciting case studies with a unique glimpse into their creative thinking process making waves cross industry, starting movements across country and garnering cult agency status.
Steve Griffiths, CDO & Head of Strategic Services & Partnerships, DDB EMEA
Technology is taking over. At a speed few can follow. But how can we bridge the gap between the consumer's adoption and the speed of technological innovation? And what is technology without relevant content or purpose?
Even if you have to write the title of a talk, you can be a little bit creative. Or interesting. Or, at least, write something different that draws people attention, like something long.
Lucian Trestler, Strategy Director, BBH London
Melanie Arrow, Entertainment Lead and Strategy Director, BBH London
Strategy is timeless but execution must be timely. In a noisy world this will only get more important.
Mel Arrow and Lucian Trestler from BBH share the thinking behind 6 campaigns that cut through and got famous, from Nike, Absolut, Ikea, KFC, Playstation & Justice4Grenfell.
Mihnea Gheorghiu, Global Digital Creative Director, Publicis Milan
It’s all about the (consumer) journey, not the destination.
Mark Aris, Strategic Planning Director & Partner, 4 Wise Monkeys
In the digital communication era users hate ads but love content. This presentation will focus on how to use creativity to produce digital content that consumers actually enjoy watching. Specific tips and equivalent case studies from some of the agency’s (4 Wise Monkeys) latest award winning work will be shared, in order to prove that if you treat any form of advertising as potential content you will make thumbs stop and heads turn!