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DAY 1, 14th of June 2018
DAY 2, 15th of June 2018
DAY 1, 14th of June 2018
10:00
10:00

Opening Keynote: The State of Global Fintech

Antonio Eram, CEO, Netopia
"Main Trends To Watch in FinTech Today"
.
Kit Carson, Head of Banking & Fintech, GlobalData
"Have we reached peak Fintech?"
With the Bitcoin price hype of late 2017 and its subsequent crash, have we reached peak Fintech? This session shall explore trends in Venture Capital and Private Equity investments into the Ecosystem over the last few years that have led us to this point. This session shall then consider the growth of Incumbents VC divisions and review case studies of partnerships between incumbents and start-ups.
10:45

Focus On: The Money Revolution

Luis Rivera, co-founder, ETFmatic
"ETFmatic?"
ETFmatic is a roboadvisor that offers investment services in 32 countries without having raised VC funding. How did 3 geeks with no experience in Financial Services launch and scale Europe's most downloaded Robo-advisor App?
Richard Kastelein, co-founder, Cryptoassets Design Group
"The Token Revolution - Initial Coin Offerings (ICOs) and the Future of Innovation Financing"
Tokenomics 101 with Blockchain News publisher Richard Kastelein who will not just present some of the previous ICOs he has worked on, as well as some of the one's that have crossed his desk; Kastelein will also talk about tokenisation and shifting to a new form of economics. This is about disintermediating not only venture capitalism, but ICOs are the beginning of a shift to liquidity being created by the people, bottom up - that threatens the banking system as a whole. The killer app of Ethereum is its ability to do ERC20 token events. And there are now 20 ICOs held every day. The Blockchain is about truth. It’s about decentralising trust and taking it from the hands of a few and into the hands of many…. distributed by cyberspace, gamed by code and made honest by algorithms. And it's going to affect all industries.
11:30

Special Keynote

12:30

Special Keynote

Chad West, Chief Marketing Officer, Revolut
"Growing Revolut from 0 - 2m customers with no marketing budget"
With instant payment notifications, built-in budgeting and fee-free spending anywhere in the world, Revolut is set to replace the banks as we know them and put its users back in control of their money. Chad West, Revolut’s Chief Marketing Officer, will be taking the stage at iCEEFest to share the lessons learnt while growing Revolut from 0 to 2M users with no marketing budget.
13:00
13:00

Focus On: Disruption in Banking, Financial Services and Insurance

Timo Dreger, Investment Manager, Coparion
Bartosz Golba, Head of Content, Wealth Management, GlobalData
"The future of money – fintech’s role in educating retail investors"
Millennials and Generation Z might be digitally savvy, but they still require a lot of financial education about the importance of saving and investing for retirement. They are a natural target client group for challenger banks and digital investment platforms, and this positions fintechs well to act as financial coaches, also to their own benefit. This session will explore factors that discourage people from saving, and how fintech solutions have started to address this challenge.
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
"Insurance, Rebooted"
There’s a lot of change coming to the world of insurance, and many would say this is long overdue. As a veteran of the global insurance industry, early-adopter to the world of digital and, a huge fan of the potential for DLT within insurance, Simon will share some of the challenges and opportunities the industry faces looking ahead, and what this will mean not just for the insurers and their shareholders, but insurtechs and, all of us as consumers too.
Jaco Oosthuizen, co-founder, YuLife
"Tech at the service of wellness, wellbeing and long, sustainable life"
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group
"Banks are boring, slow and very complicate. Still…"
Mauri Poletto, head of Erste Group R&D unit and co-founder of George Banking Platform, will talk about the challenges of making competitive innovation from inside a huge multinational bank. The tricks and the tactics to be able to turn George from a small prototype to a platform with 2.5 million user in 4 countries, in just 3 years.
15:00
15:00

Debate / Q&A: How Tech is Disrupting The Money Ecosystem

Host:

Jonny Paul, Organiser, Fintech Week Tel Aviv

Guests:

Chad West, Chief Marketing Officer, Revolut
Nathalie Ferrant, Senior Director – Digital Distribution, Western Union
Kit Carson, Head of Banking & Fintech, GlobalData
Richard Kastelein, co-founder, Cryptoassets Design Group
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group
15:45

Workshop: The Facebook & Social Media Experts Live on Stage

Alex Khan, CEO, Attractive Media
"Mass Seduction: Tools, Tech & Tactics to Master Live Video"
Everyone knows that great content is key to success and within a year one in five videos on facebook are live videos. However, when it comes to live video, it´s hard to captivate your audience. In this workshop, live video expert Alex Khan (400,000+ followers) shares what he learned from more than 1,000 broadcasts for brands like Red Bull, Prada and SAP. He illustrates how to plan and pre-promote your stream, how to do live streams in 360, how you leverage your audience using facebook ads in the best way, and much more. You´ll pick up various ideas every business can use to gain more reach using live video.
Christian Heinemann, Product Marketing Manager Central Europe, Facebook
"Drive better performance with video"
Video should be a key element in advertiser’s performance strategy in order to improve their campaign’s effectiveness. During this workshop, we will see how video can be a great fit to performance campaigns.
Irina Donnelly, Client Solutions Manager, CEE, Instagram
"Instagram: From Inspiration to Action"
With over 80% of accounts on Instagram following a business, the Instagram community is helping business growth in big ways.
Maria Manolioudi, Client Solutions Manager, Global Marketing, CEE, Facebook
"Auction overview and delivery principles"
Understanding the Facebook auction dynamics and applying best practices
19:30
19:30

The iCEE.fest Summer Playground Comedy & Live Music Show

The JEFF LEACH Comedy Show

Jeff Leach, Chief Entertainment Officer, iCEE.fest

Party & Live Music

Arme
Șuie Paparude
The Mono Jacks
DAY 2, 15th of June 2018
10:00

Focus On: Digital Content & Journalism in The Age of Tech Giants

Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
"Premium publishers"
2018 is poised to be a revolutionary year for digital as the industry has seen drastic changes to the long-established market place. Brandon Keenen will explore ‘the big shift’ facing advertisers in this keynote speech, discussing the role to be played by premium publishers.
Jean-Christophe Demarta, Vice President - Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Stephan Granhaug, Executive Vice-President, Aller Media
"Synergy or energy? Moving into adjacent revenue streams"
The Nordic magazine group Aller Media has managed to move app 50% of its revenue base and profits in core markets from legacy print media to new, adjacent activities over the last ten years. The investments encompass both upstream and downstream activities, and have been made through a combination of acquisitions, organic initiatives and green field endevours. At ICEEfest, Aller Media’s EVP Digital Development and Innovation, Stephan Granhaug, will walk us through a selection of these undertakings, put them into a strategic context, and convey some of the key lessons learned from the journey.
Anamaria Nicola, Associate Professor, Universitatea din Bucureşti
"Misinformation, polarisation and the role of social networks in last year's digital news consumption"
An associate professor at the Faculty of Journalism and Communication Sciences in Bucharest, Anamaria Nicola will be unveiling at ICEEfest the findings of the Digital News Report 2018, world's biggest ongoing study of news attitudes and consumption with a special focus on central and eastern Europe and the specific challenges facing media. The presentation will give you a look at key findings, trends and hot topics such as misinformation, polarization, the role of social networks and other digital media along with trust in the media and changing business models.
12:10

Debate / Q&A: The Challenges of The News Industry in The Post-Truth Era

Host:

Claudiu Pândaru, Journalist & Founder, Republica.ro

Guests:

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Jean-Christophe Demarta, Vice President - Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Stephan Granhaug, Executive Vice-President, Aller Media
13:15

Focus On: Out-of-The-Box Ideas and Solutions for content distribution and monetization

Greg Mroczkowski, Public Policy Manager, IAB Europe
"Critical value of increasing user confidence in digital advertising through improved user experience and the role of the Coalition for Better Ads"
In the current landscape – with numerous policy and business related challenges that pose significant uncertainty for online advertising industry – the need for establishing a meaningful connection with consumers is fundamental and may be a game-changer. The industry has to improve users’ understanding of, and appreciation for, how digital advertising funds low- or no-cost access to quality online content and services, but also ramp up its activity in the realm of improving the user experience. These efforts have been significant to-date, with the Coalition for Better Ads leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations. The session will be an opportunity to explore the current activity of the Coalition, the expected next steps and reflect on ways in which its initial success can be solidified and amplified.
Sylvia Epaillard, COO, Tamedia Advertising
Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
"From Golden Age of TV to Golden Age of Premium Video"
.
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Malgorzata Kmieciak, Country Manager, Smart AdServer
"How to win in the digital reality of 2018"
Marketers, media agencies and publishers have many challenges in the digital world right now. What are these challenges and how can programmatic help your business grow? 
Christian Printzell Halvorsen, CEO, Cxense
Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
"Solving ad tech puzzles - how to deal with technology overload"
Sell-side technology has become extremely complex - adserver, SSP, DMP, PMP, header-bidding, data, audience, programmatic, mobile, video, backfill, wrapper tags, server-to-server, analytics, ad-blocking, discrepancies... How to effectively set it all up and make it work in your favour and avoid unnecessary costs? I will tell you how to regain confidence in the age of disruption, take control over your adtech setup and increase your profitability.
Dirk Freytag, Founder and MD, Contentpass
"."
Over the last years users have increasingly decided to consume digital media without tracking and ads using ad-blocking solutions. So far, publishers reacted by blocking content and forcing users to accept ads they do not want to see. With GDPR the user has to opt-in for tracking for the first time. This is an opportunity to find new sustainable and and fair business models to enable users to compensate publishers for relevant content. Are there ways to give users the freedom to consume digital media without tracking in a fair way?
Toms Panders, co-founder, Setupad
"How to improve monetisation with multiple SSPs"
Toms Panders will talk about the challenges publishers face when using multiple monetisation partners. Opportunities have increased together with the technical costs for good yield management which brings greater revenues in return. The HeaderBidding trend itself started as a hack and became a well-adopted technology, that continues to improve. He will explain why it became dominant and how to manage such a solution ahead of the game. When it comes to increasing publisher's revenue, he will present a case study, explain how to do simple maths and equally compare potential monetisation partners before selecting the best ones.
16:15

Debate / Q&A: Best Practices In Maximizing The Publisher Revenues and Reaching The Client's Objectives

Host:

Alex Karageorgis, Chief Operations Officer, ThinkDigital Group

Guests:

Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Lucjan Exner, Head of Sales CEE&CIS, InMobi
Christian Printzell Halvorsen, CEO, Cxense
DAY 1, 14th of June 2018
DAY 2, 15th of June 2018
DAY 1, 14th of June 2018
10:00
10:00

Opening Keynote: The State of Global Fintech

Antonio Eram, CEO, Netopia
"Main Trends To Watch in FinTech Today"
.
Kit Carson, Head of Banking & Fintech, GlobalData
"Have we reached peak Fintech?"
With the Bitcoin price hype of late 2017 and its subsequent crash, have we reached peak Fintech? This session shall explore trends in Venture Capital and Private Equity investments into the Ecosystem over the last few years that have led us to this point. This session shall then consider the growth of Incumbents VC divisions and review case studies of partnerships between incumbents and start-ups.
10:45

Focus On: The Money Revolution

Luis Rivera, co-founder, ETFmatic
"ETFmatic?"
ETFmatic is a roboadvisor that offers investment services in 32 countries without having raised VC funding. How did 3 geeks with no experience in Financial Services launch and scale Europe's most downloaded Robo-advisor App?
Richard Kastelein, co-founder, Cryptoassets Design Group
"The Token Revolution - Initial Coin Offerings (ICOs) and the Future of Innovation Financing"
Tokenomics 101 with Blockchain News publisher Richard Kastelein who will not just present some of the previous ICOs he has worked on, as well as some of the one's that have crossed his desk; Kastelein will also talk about tokenisation and shifting to a new form of economics. This is about disintermediating not only venture capitalism, but ICOs are the beginning of a shift to liquidity being created by the people, bottom up - that threatens the banking system as a whole. The killer app of Ethereum is its ability to do ERC20 token events. And there are now 20 ICOs held every day. The Blockchain is about truth. It’s about decentralising trust and taking it from the hands of a few and into the hands of many…. distributed by cyberspace, gamed by code and made honest by algorithms. And it's going to affect all industries.
11:30

Special Keynote

12:30

Special Keynote

Chad West, Chief Marketing Officer, Revolut
"Growing Revolut from 0 - 2m customers with no marketing budget"
With instant payment notifications, built-in budgeting and fee-free spending anywhere in the world, Revolut is set to replace the banks as we know them and put its users back in control of their money. Chad West, Revolut’s Chief Marketing Officer, will be taking the stage at iCEEFest to share the lessons learnt while growing Revolut from 0 to 2M users with no marketing budget.
13:00
13:00

Focus On: Disruption in Banking, Financial Services and Insurance

Timo Dreger, Investment Manager, Coparion
Bartosz Golba, Head of Content, Wealth Management, GlobalData
"The future of money – fintech’s role in educating retail investors"
Millennials and Generation Z might be digitally savvy, but they still require a lot of financial education about the importance of saving and investing for retirement. They are a natural target client group for challenger banks and digital investment platforms, and this positions fintechs well to act as financial coaches, also to their own benefit. This session will explore factors that discourage people from saving, and how fintech solutions have started to address this challenge.
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
"Insurance, Rebooted"
There’s a lot of change coming to the world of insurance, and many would say this is long overdue. As a veteran of the global insurance industry, early-adopter to the world of digital and, a huge fan of the potential for DLT within insurance, Simon will share some of the challenges and opportunities the industry faces looking ahead, and what this will mean not just for the insurers and their shareholders, but insurtechs and, all of us as consumers too.
Jaco Oosthuizen, co-founder, YuLife
"Tech at the service of wellness, wellbeing and long, sustainable life"
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group
"Banks are boring, slow and very complicate. Still…"
Mauri Poletto, head of Erste Group R&D unit and co-founder of George Banking Platform, will talk about the challenges of making competitive innovation from inside a huge multinational bank. The tricks and the tactics to be able to turn George from a small prototype to a platform with 2.5 million user in 4 countries, in just 3 years.
15:00
15:00

Debate / Q&A: How Tech is Disrupting The Money Ecosystem

Host:

Jonny Paul, Organiser, Fintech Week Tel Aviv

Guests:

Chad West, Chief Marketing Officer, Revolut
Nathalie Ferrant, Senior Director – Digital Distribution, Western Union
Kit Carson, Head of Banking & Fintech, GlobalData
Richard Kastelein, co-founder, Cryptoassets Design Group
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group
15:45

Workshop: The Facebook & Social Media Experts Live on Stage

Alex Khan, CEO, Attractive Media
"Mass Seduction: Tools, Tech & Tactics to Master Live Video"
Everyone knows that great content is key to success and within a year one in five videos on facebook are live videos. However, when it comes to live video, it´s hard to captivate your audience. In this workshop, live video expert Alex Khan (400,000+ followers) shares what he learned from more than 1,000 broadcasts for brands like Red Bull, Prada and SAP. He illustrates how to plan and pre-promote your stream, how to do live streams in 360, how you leverage your audience using facebook ads in the best way, and much more. You´ll pick up various ideas every business can use to gain more reach using live video.
Christian Heinemann, Product Marketing Manager Central Europe, Facebook
"Drive better performance with video"
Video should be a key element in advertiser’s performance strategy in order to improve their campaign’s effectiveness. During this workshop, we will see how video can be a great fit to performance campaigns.
Irina Donnelly, Client Solutions Manager, CEE, Instagram
"Instagram: From Inspiration to Action"
With over 80% of accounts on Instagram following a business, the Instagram community is helping business growth in big ways.
Maria Manolioudi, Client Solutions Manager, Global Marketing, CEE, Facebook
"Auction overview and delivery principles"
Understanding the Facebook auction dynamics and applying best practices
19:30
19:30

The iCEE.fest Summer Playground Comedy & Live Music Show

The JEFF LEACH Comedy Show

Jeff Leach, Chief Entertainment Officer, iCEE.fest

Party & Live Music

Arme
Șuie Paparude
The Mono Jacks
DAY 2, 15th of June 2018
10:00

Focus On: Digital Content & Journalism in The Age of Tech Giants

Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
"Premium publishers"
2018 is poised to be a revolutionary year for digital as the industry has seen drastic changes to the long-established market place. Brandon Keenen will explore ‘the big shift’ facing advertisers in this keynote speech, discussing the role to be played by premium publishers.
Jean-Christophe Demarta, Vice President - Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Stephan Granhaug, Executive Vice-President, Aller Media
"Synergy or energy? Moving into adjacent revenue streams"
The Nordic magazine group Aller Media has managed to move app 50% of its revenue base and profits in core markets from legacy print media to new, adjacent activities over the last ten years. The investments encompass both upstream and downstream activities, and have been made through a combination of acquisitions, organic initiatives and green field endevours. At ICEEfest, Aller Media’s EVP Digital Development and Innovation, Stephan Granhaug, will walk us through a selection of these undertakings, put them into a strategic context, and convey some of the key lessons learned from the journey.
Anamaria Nicola, Associate Professor, Universitatea din Bucureşti
"Misinformation, polarisation and the role of social networks in last year's digital news consumption"
An associate professor at the Faculty of Journalism and Communication Sciences in Bucharest, Anamaria Nicola will be unveiling at ICEEfest the findings of the Digital News Report 2018, world's biggest ongoing study of news attitudes and consumption with a special focus on central and eastern Europe and the specific challenges facing media. The presentation will give you a look at key findings, trends and hot topics such as misinformation, polarization, the role of social networks and other digital media along with trust in the media and changing business models.
12:10

Debate / Q&A: The Challenges of The News Industry in The Post-Truth Era

Host:

Claudiu Pândaru, Journalist & Founder, Republica.ro

Guests:

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Jean-Christophe Demarta, Vice President - Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Stephan Granhaug, Executive Vice-President, Aller Media
13:15

Focus On: Out-of-The-Box Ideas and Solutions for content distribution and monetization

Greg Mroczkowski, Public Policy Manager, IAB Europe
"Critical value of increasing user confidence in digital advertising through improved user experience and the role of the Coalition for Better Ads"
In the current landscape – with numerous policy and business related challenges that pose significant uncertainty for online advertising industry – the need for establishing a meaningful connection with consumers is fundamental and may be a game-changer. The industry has to improve users’ understanding of, and appreciation for, how digital advertising funds low- or no-cost access to quality online content and services, but also ramp up its activity in the realm of improving the user experience. These efforts have been significant to-date, with the Coalition for Better Ads leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations. The session will be an opportunity to explore the current activity of the Coalition, the expected next steps and reflect on ways in which its initial success can be solidified and amplified.
Sylvia Epaillard, COO, Tamedia Advertising
Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
"From Golden Age of TV to Golden Age of Premium Video"
.
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Malgorzata Kmieciak, Country Manager, Smart AdServer
"How to win in the digital reality of 2018"
Marketers, media agencies and publishers have many challenges in the digital world right now. What are these challenges and how can programmatic help your business grow? 
Christian Printzell Halvorsen, CEO, Cxense
Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
"Solving ad tech puzzles - how to deal with technology overload"
Sell-side technology has become extremely complex - adserver, SSP, DMP, PMP, header-bidding, data, audience, programmatic, mobile, video, backfill, wrapper tags, server-to-server, analytics, ad-blocking, discrepancies... How to effectively set it all up and make it work in your favour and avoid unnecessary costs? I will tell you how to regain confidence in the age of disruption, take control over your adtech setup and increase your profitability.
Dirk Freytag, Founder and MD, Contentpass
"."
Over the last years users have increasingly decided to consume digital media without tracking and ads using ad-blocking solutions. So far, publishers reacted by blocking content and forcing users to accept ads they do not want to see. With GDPR the user has to opt-in for tracking for the first time. This is an opportunity to find new sustainable and and fair business models to enable users to compensate publishers for relevant content. Are there ways to give users the freedom to consume digital media without tracking in a fair way?
Toms Panders, co-founder, Setupad
"How to improve monetisation with multiple SSPs"
Toms Panders will talk about the challenges publishers face when using multiple monetisation partners. Opportunities have increased together with the technical costs for good yield management which brings greater revenues in return. The HeaderBidding trend itself started as a hack and became a well-adopted technology, that continues to improve. He will explain why it became dominant and how to manage such a solution ahead of the game. When it comes to increasing publisher's revenue, he will present a case study, explain how to do simple maths and equally compare potential monetisation partners before selecting the best ones.
16:15

Debate / Q&A: Best Practices In Maximizing The Publisher Revenues and Reaching The Client's Objectives

Host:

Alex Karageorgis, Chief Operations Officer, ThinkDigital Group

Guests:

Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Lucjan Exner, Head of Sales CEE&CIS, InMobi
Christian Printzell Halvorsen, CEO, Cxense
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