Focus On: Digital Content & Journalism in The Age of Tech Giants
Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
2018 is poised to be a revolutionary year for digital as the industry has seen drastic changes to the long-established market place. Brandon Keenen will explore ‘the big shift’ facing advertisers in this keynote speech, discussing the role to be played by premium publishers.
Jean-Christophe Demarta, Vice President - Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Jerzy Wójcik, Chief Executive, Gazeta Wyborcza
Stephan Granhaug, Executive Vice-President, Aller Media
The Nordic magazine group Aller Media has managed to move app 50% of its revenue base and profits in core markets from legacy print media to new, adjacent activities over the last ten years. The investments encompass both upstream and downstream activities, and have been made through a combination of acquisitions, organic initiatives and green field endevours. At ICEEfest, Aller Media’s EVP Digital Development and Innovation, Stephan Granhaug, will walk us through a selection of these undertakings, put them into a strategic context, and convey some of the key lessons learned from the journey.
Debate & Q&A
Focus On: Out-of-The-Box Ideas and Solutions for content distribution and monetization
Greg Mroczkowski, Public Policy Manager, IAB Europe
In the current landscape – with numerous policy and business related challenges that pose significant uncertainty for online advertising industry – the need for establishing a meaningful connection with consumers is fundamental and may be a game-changer. The industry has to improve users’ understanding of, and appreciation for, how digital advertising funds low- or no-cost access to quality online content and services, but also ramp up its activity in the realm of improving the user experience. These efforts have been significant to-date, with the Coalition for Better Ads leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations. The session will be an opportunity to explore the current activity of the Coalition, the expected next steps and reflect on ways in which its initial success can be solidified and amplified.
Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Odysseas Ntotsikas, Founder and Managing Director, Think Digital Group
Marketers, media agencies and publishers have many challenges in the digital world right now. What are these challenges and how can programmatic help your business grow?
Toms Panders will talk about the challenges publishers face when using multiple monetisation partners. Opportunities have increased together with the technical costs for good yield management which brings greater revenues in return. The HeaderBidding trend itself started as a hack and became a well-adopted technology, that continues to improve. He will explain why it became dominant and how to manage such a solution ahead of the game. When it comes to increasing publisher's revenue, he will present a case study, explain how to do simple maths and equally compare potential monetisation partners before selecting the best ones.
Dirk Freytag, Founder and MD, Contentpass
Over the last years users have increasingly decided to consume digital media without tracking and ads using ad-blocking solutions. So far, publishers reacted by blocking content and forcing users to accept ads they do not want to see. With GDPR the user has to opt-in for tracking for the first time. This is an opportunity to find new sustainable and and fair business models to enable users to compensate publishers for relevant content. Are there ways to give users the freedom to consume digital media without tracking in a fair way?
Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
Debate and Q&A