Greg Mroczkowski, Public Policy Manager, IAB Europe
In the current landscape – with numerous policy and business related challenges that pose significant uncertainty for online advertising industry – the need for establishing a meaningful connection with consumers is fundamental and may be a game-changer. The industry has to improve users’ understanding of, and appreciation for, how digital advertising funds low- or no-cost access to quality online content and services, but also ramp up its activity in the realm of improving the user experience. These efforts have been significant to-date, with the Coalition for Better Ads leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations. The session will be an opportunity to explore the current activity of the Coalition, the expected next steps and reflect on ways in which its initial success can be solidified and amplified.
Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Marketers, media agencies and publishers have many challenges in the digital world right now. What are these challenges and how can programmatic help your business grow?
Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
Sell-side technology has become extremely complex - adserver, SSP, DMP, PMP, header-bidding, data, audience, programmatic, mobile, video, backfill, wrapper tags, server-to-server, analytics, ad-blocking, discrepancies... How to effectively set it all up and make it work in your favour and avoid unnecessary costs?
I will tell you how to regain confidence in the age of disruption, take control over your adtech setup and increase your profitability.
Dirk Freytag, Founder and MD, Contentpass
Over the last years users have increasingly decided to consume digital media without tracking and ads using ad-blocking solutions. So far, publishers reacted by blocking content and forcing users to accept ads they do not want to see. With GDPR the user has to opt-in for tracking for the first time. This is an opportunity to find new sustainable and and fair business models to enable users to compensate publishers for relevant content. Are there ways to give users the freedom to consume digital media without tracking in a fair way?
Toms Panders will talk about the challenges publishers face when using multiple monetisation partners. Opportunities have increased together with the technical costs for good yield management which brings greater revenues in return. The HeaderBidding trend itself started as a hack and became a well-adopted technology, that continues to improve. He will explain why it became dominant and how to manage such a solution ahead of the game. When it comes to increasing publisher's revenue, he will present a case study, explain how to do simple maths and equally compare potential monetisation partners before selecting the best ones.