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DAY 1, 14th of June 2018
DAY 2, 15th of June 2018
DAY 1, 14th of June 2018
9:00
9:00

FOCUS ON: Health Data is The New Oil

Razvan Vulcanescu, President, Romanian National Health Insurance House
"Digitalization of Health"
The landscape today for Romania and what lies ahead.
Gurhan Zincircioglu, HIMSS Europe Governing Council Member, Izmir Tire Public Hospital
"Patient Safety & Electronic Medical Records "
Gurhan talk will highlight the importance of interoperability and standards in health IT and their impact on patient safety.
Mike O’Neill, MedicaSoft CEO (InfoWold Partner), InfoWorld
"eHealth’s Gatekeeper: Is it Cybersecurity or Interoperability?"
We are currently in the day and age of a booming eHealth economy. As we focus on furthering the building blocks of medical technology, how may one ensure their software is both secure and interoperable? Info World and MedicaSoft discuss the intersection of the two from the perspective of both the European and American medical market.
Bogdan Cioc, Co-Founder & CEO, Live Helix
"De/Centralization and Interoperability – The Big Puzzle"
Healthcare service provider’s Interoperability is the Holy Grail of medical care. Governments in EU have invested important funds in building centralized health data systems, hoping to overcome fragmentation by bringing all data in one place. The centralization approach has proved to be, in many cases, overly complex, prone to performance problems, easy target for attacks and highly controversial from the point of view of personal data protection and data confidentiality. LiveHelix brings a different perspective on data protection and interoperability: can decentralization enable fully transparent, GDPR compliant access to patient data, wherever data may be?
Jaco Oosthuizen, co-founder, YuLife
"Is There Life after Death"
There is a saying that there are only two certainties in life: death and taxes. We all need life insurance, but people do not stand in a queue to get it. But, they will sleep overnight outside the store when the latest gadget comes to market. Life insurance as we’ve known it for the last 2,000 odd years is a misnomer. It’s all about insuring against death and nothing to do with life. Consumers don't really see much value in life insurance and why would they if it only pays out when they die? Insurers are slow to adapt to a fast changing world and insurance is one of the least trusted industries. Can we change this, so that clients actually want to buy insurance and have trust and on-going engagement with their insurance provider? In his presentation, Jaco will make the case that there really is life before death and how lifestyle insurance benefits everyone.
10:30

SPECIAL KEYNOTE: Clinical Virtual Reality. New Way to Reduce Pain and Anxiety

Diane Jooris, co-founder and CEO, Oncomfort
"Clinical Virtual Reality: New Way to Reduce Pain and Anxiety"
Virtual Reality is a booming technology in the game sector… But how can we use this immersive and powerful technology to manage symptoms in medical patients? A Belgian company, Oncomfort, produces the first and sole medical software that allows to efficiently and safely reduce anxiety and pain in perioperative settings, without the need of trained professionals. Evidence-based standardized psychological interventions are delivered through Virtual Reality. More than 1500 patients are currently being enrolled in clinical trials, and intermediate results will be presented. Oncomfort’s solution has been used successfully on more than 3000 patients in 3 continents.
11:00
11:00

Focus On: Digital Interventions and Therapeutics

Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
"Digital Therapeutics, Powered by AI. Are we there yet?"
With all the buzz around digipeudics (digital therpautics), Eugene will discuss the current landscape and what the G4A team sees in the crystal ball.
Daniel Ilinca, VP Engineering, Quick Board
"Quickboard - Agility Management system"
How to use real time data to train and rehab agility, reaction, speed, quickness, coordination, proprioception, and balance. A high-end athlete or even a regular consumer must have real-time feedback to improve or rehab quickness and agility because the flashes of movement are measured in milliseconds. Being accurate is is one of the most critical parts. The next revolution in the industry of motion tracking is upgrading from how to collect data to how to interpret data and what's the next exercise to do in order to improve.
Michael Fergusson, CEO and Founder, Ayogo
"Everything You Think You Know About Gamification is Wrong"
Gamification is not about points and badges and leaderboards. Putting points and badges on top of systems that were not designed to be game-like is like welding wheels on a bicycle; it looks from a distance like it will work, but the results are guaranteed to disappoint. Michael Fergusson (CEO, Ayogo Health Inc). will discuss the fundamental elements of game design and how these crucial building blocks can be used in your experience design project to improve engagement. Ayogo is a recognized global leader in the application of game psychology and social patterning effects to the design of healthcare applications. Their Empower framework has improved health and financial outcomes for healthcare organizations around the world
Ovidiu Popica, Journalist, Stertup Cafe
Dr. Florina Pinte, Medic Primar Cardiologie Intervențională, MedLife
"Prima operație intervențională la inimă cu hologramă din România"
"MedLife face încă un pas în dorința continuă de a susține inovația și de a fi alături de pacienți și prezintă prima operație intervențională la inimă cu hologramă din România. Pentru ca experiența să fie completă, vei avea un moment interactiv unde vei putea urmări cu ajutorul unui device special “inima umană” în miniatură și intervențiile desfășurate asupra ei."
Melania-Gabriela Ciot, Secretary of State​, Ministry of Foreign Affairs
"eHealth - A Romanian and European Perspective"
The state of affairs of Romania's eHealth and future directions inside the European Union.
13:00
13:00

Special Keynote: Digital Health, Beyond Technology

Shawna Butler, Nurse Economist, REshape Innovation Center
"Digital Health, Beyond Technology"
Shawna Butler, in conversation with Lorena Macnaughtan, will discuss women tech, unmentionables in health and the role of nurses as conduit for change in healthcare.
13:30

Focus On: Misconceptions And Misperceptions

Jeffrey Sparr, Co-Founder, PeaceLove
"Create Peace of Mind. A New Approach"
Mental health is invisible and misunderstood, a combination that requires a new approach. Jeff Sparr, Artist and Co-Founder of PeaceLove, shares his journey of using creativity to improve his own mental well-being while setting out to build the first global movement to help billions of people create peace of mind through expressive arts and storytelling.
Carmen Uscatu, President, Dăruiește Viață
"The Hospital of the Future"
The “Dăruiește Viață” Association is building the First Pediatric Oncology and Radiotherapy Hospital in Romania in 30 years, using only donations and sponsorships. This will be the first Oncology hospital built using Western standards, as well as our first digitized hospital. We want to change the concept of a hospital, by providing the patients with a virtual universe where the outside environment is interweaved with the inside, using various modern technologies and gadgets, as well as social and cultural elements that define our world. The digitization will also improve the functioning of the hospital, by making it more cost-effective, identifying technical issues and creating a procedure management system. Last but not least, Bursa de Fericire – the fundraising platform of the “Dăruiește Viață” Association, is the first online platform addressed to companies, where they can fill in the sponsorship form online. Bursa de Fericire is the only online platform that ensures the donations and sponsorships can be traced, by monitoring the shares of each Giver.
Tedy Necula, Inspirational Film & Ads Director / Producer & Speaker, Tedy Necula
"Attitudes, as Exchange Currencies for Misconceptions"
The world is how we see ourselves. Tedy will will hallenge misconceptions, no taboos.
Ksenia Benifand, Former Manager of the Strategic Foresight Unit, Alberta Health (Government of Alberta)
"What is Love?"
Love's capacity to nourish, heal, do good and build resilience is deeply wired into our biology. Love – in its expression of how we relate to one’s self and to others is not passive. It is an active state, can be learned, practiced and shared through vulnerability, deep listening, building trust and communication. Join this session, to hear about the Burning Love Project, an immersive participatory installation showcased at Burning Man and learn more about the project and tools for participation and co-creation of the ritual of love.
Tom Wilson, Personal Trainer, Tom Wilson
"Personal Wellness"
Lessons from a personal trainer and how the digital can support us become healthier and happier.
15:00
15:00

Special Keynote: The Intersection of Art, Technology and Health

Bryan McCormack, Contemporary Artist, Bryan McCormack
"Yesterday/Today/Tomorrow"
An international project on a visual language created, used and interpreted with and for the global refugee population and that can be communicated by every man, woman and child, independently of nationality, education, language or dialect spoken.
15:30

Focus On: Reinvent Health

Paul Keire, Chief Medical Officer, Anatomy Next
"The New Medical School: How do AR/VR/MR Technologies Improve Learning and Clinical Practice "
One of the cornerstones of medicine is anatomy and now in the US it is taught in less than a semester. Some studies show increases in medical error rates due to less time being spent actually learning and understanding how the human body works and is put together. My team is trying to do something about that. We have created apps for every smartphone, interactive digital 3D models that you can study on your laptop or a 2 meter touch screen as a team, use the latest mixed reality headsets to do "a walk through" of the human body, and simulators with which you can test and practice your skills, before practicing on actual patients.
​Christian Rodseth, Managing Director, Janssen, Johnson & Johnson
"Healthcare Digital Solutions - Hacking Health Hackathon Romania, The Most Important Health Hackathon in CEE Region"
"Hacking Health Hackathon (HHH), a Johnson & Johnson initiative implemented with the support of Smart Everything Everywhere (SEE), was the most important health hackathon organized in Central and South Eastern Europe to date organized last year. The general objectives and main outcomes of this project: Offer, for the first time in Romania, a unique, innovative, common platform to shape the future of the digital Romanian healthcare system, while aligning with the priorities in public health and healthcare Brainstorm ideas, create prototypes and even put into practice best solutions with the only scope of identifying digital solutions that could contribute to the development of the health system and bring social-economic benefits for the Romanian citizens and society 132 registered participants, 100 experts with energetic and brilliant minds from all over Romania, 5 Jury - high professionals in IT and medicine/health, 11 Mentors - IT and Health professionals, 21 innovative digital solutions (MVPs) developed, 3 winning projects of 5000 $ each"
Jordi Serrano Pons, Founder and CEO, Universal Doctor
"Chatbots for Global Health: An Amazing Opportunity"
Artificial Intelligence (AI) can be helpful in many fields, particularly in global health. From outbreaks of pandemic diseases to chronic diseases, we are constantly made aware of the current global health challenges facing people around the world today. While many researchers and health workers focus on finding medical cures or preventative solutions to these plights, a growing number of specialists are looking into the power of AI to create a truly “global" health strategy. From a policy and big-picture perspective, we can use AI, big data and predictive analytics to determine what our biggest global health priorities should be to push forward an evidence-based policy approach and efficiently bolster global health in an effort towards achieving the Sustainable Development Goals (SDGs). In low and middle income countries especially, where there has always been a skills and resources gap to meet health needs, the impact of AI could be significant: it could bring medical expertise to literally billions of people with smartphones who have never before had access to any kind of healthcare. One particular aspect of these new technologies, known as chatbots. can help in a much wider and comprehensive dissemination of information and patient education materials to deliver personalized healthcare advice regarding all types of diseases, depending on which are the priority diseases in the patient’s locality (such as infectious diseases like Chagas in Latin America, or diabetes in more affluent nations). Healthcare chatbots can and are being built and trained to help patients, caregivers, parents and doctors to help tackle such public health threats. Doctors could also find the bots helpful in driving campaigns, such for example those to combat antimicrobial resistance (AMR). Chatbots backed by AI, natural language processing, deep learning and other advanced technologies are anticipated to lead to major changes in healthcare, and we should all be a part of this effort. From UniversalDoctor we are launching Chatbots4globalhealth.org in an effort to contribute towards achieving the Sustainable Development Goals (SDGs).
Horia Maior, Research Fellow, Mixed Reality Lab
"An Innevitable Future Technology: A Mental Fitbit (MFB)"
Feedback is valuable for allowing us to improve. While retrospective feedback can help us improve for next time, feedback “in action” can allow us to improve on the go. This talk explores the potential of using Brain Computer Interfaces (BCI) and Physiological Data to track and measure mental workload during critical job scenarios. The impact such technologies may have upon healthcare professionals will also be explored.
17:00
17:00

Special Keyote: Are Patients the Greatest Under Utilised Resource in Healthcare?

Michael Seres, Founder & CEO, 11Health
"Are Patients the Greatest Under Utilised Resource in Healthcare?"
How patients can change the paradigm in healthcare. Why solutions are always delivered to patients instead of co created and co developed and will use his own journey as a patient entrepreneur building a med tech company from his hospital bed to show how healthcare is shifting to an everyone included model of care.
17:30

Focus On: Healthcare Connected

Felix Jackson, Founder, medDigital
"medCrowd: The Instant Messenger for Health and Care"
Messaging apps are the best way to keep in touch with your health or care team, including doctors, nurses, social workers, caregivers, and everyone receiving care. But popular messaging apps don’t protect confidential information to the required standards so private information may not be safe. So, medCrowd keeps everyone in touch while protecting confidential health and care information to the required standards.
Pepita Stringer, PhD Candidate, Horizon
"My Genomic Data"
Increased availability of genomics services magnifies the importance of managing multiple genetic findings. It opens up a space to proactively act for better health, take advantage of medical breakthroughs and personalised medicine. Perhaps, more importantly, it raises questions of deepest significance. What happens when you contemplate your own genomic data, how to make sense of it. Who should decide what results you get, how should it be delivered, by who and when, what about sharing​ it?
Peter Szekeres, co-founder & CEO, Neticle
"Social Media Listening in Pharma - Use-Cases and International Experience"
The presentation will be about pharma use-cases, based on international experiences of 6 years with clients from that industry. The focus will be on how online media analysis can support the corporate decisions and daily processes of these companies, what are the best practices.
Alexandru Balan, Chief Security Researcher, Bitdefender
"When Doctors Become Hackers - Connected Things in Healthcare"
When WannaCry emerged, healthcare was one of the most impacted sectors with hundreds of thousands of systems crippled. To make things worse, hospitals woke up to the fact that they had more than just normal computers disabled when the virus started infecting other types of equipment running Windows. In this talk we’ll explore new challenges brought by the explosive growth of connected things across all industries and healthcare in particular. How would a doctor handle a patient coming in with a hacked hearing aid complaining that they keep hearing Beethoven’s IX’th every now and then’?
Simona Retea, Coordinator of the Paediatrics Day Center, HOSPICE Casa Sperantei
"The Use of Technology in Paediatrics Palliative Care Counselling"
Following last year’s support from ICEEfest and ICEEhealth, HOSPICE Casa Sperantei implemented the pilot project where technology is used to develop abilities and to improve the quality of life for children suffering of a life limiting illness. The presentation will include the strategy of intervention using VR and AR technology, the results and the future development of these pioneering methods of counselling in paediatrics palliative care.
Sylvie Dobrota, Research Associate, Stanford Medicine X
"Everyone Included™: A Sustainable Infrastructure for Health Care Innovation"
Everyone Included™ is a disruptive force in health care that combines unique expertise from all stakeholders to drive innovation and change through openness and experimentation. Sylvie Dobrota, Research Associate at Stanford Medicine X and graduate student in Clinical Research and Epidemiology program at Stanford University School of Medicine, will dive into the framework of Everyone Included, and explain how the principles of mutual respect and collaboration have created a sustainable vehicle for high-impact health care innovation around the world.
Rozalina Lapădatu, President, A.P.A.A.
"Closing Remarks"
The Patient View
Lorena Macnaughtan, ICEEhealth Event Director, iCEE.fest
"Digital Health Today"
A brief on the hottest trends in the digital health landscape today.
19:30
19:30

The iCEE.fest Summer Playground Comedy & Live Music Show

The JEFF LEACH Comedy Show

Jeff Leach, Chief Entertainment Officer, iCEE.fest

Party & Live Music

Arme
Șuie Paparude
The Mono Jacks
DAY 2, 15th of June 2018
10:00

Focus On: Consumer Trends - What You Need to Know to Sell More

Stage Host:

Andrei Radu, CEO & Founder GPeC, GPeC
Norik Selimi, Founder, Pikasa Strategic Insight
"Best practices of Social Media in audience growth"
Norik created a digital consultancy that analyzes digital content performance, especially video and delivers performance feedback to digital media providers as to how to improve their content performance, discoverability and build audience.
10:50

Special Keynote: Customer experience and the 6 human senses

Kate Nightingale, Founder, Style Psychology Ltd
"The Human Way of Shopping"
In this talk consumer psychologist and customer experience expert Kate Nightingale will discuss the new type of shopping, the human-centric shopping. She will explain how people really shop and what brands can do to effectively and authentically influence brand perception and consumer behaviour.
11:30

Focus On: GDPR and Privacy Challenges - Targeting the Right Consumer in a New Era

Chris Hartsuiker, Manager, Privacy & Public Policy, IAB Europe
"GDPR and you: why transparency and consent is a big deal"
Transparency and Consent Framework: an inside look
Romain Gauthier, Founder & CEO, Didomi
"GDPR decrypted - User consent as the new internet currency"
GDPR comes with a lot of constraints but also represents a fantastic opportunity for publishers to regain power and value their user engagement.
12:30

Focus On: Tools and Brilliant Ideas to Generate More Sales

Mariano Gomide de Faria, Founder & CEO, VTEX
"The new role of CEO'S AND CIO'S as leaders of digital transformation in the retail industry. "
We are living in momentous times and on the verge of a great transformation in our society. If the recent Cambridge Analytica scandal implicating Facebook demonstrated anything of importance, it was not that Facebook has a lot of ‘eyes in the sky’. No, the biggest insight was how clueless the congressmen interrogating Mark Zuckerberg were. They appeared to have no understanding of how his business is monetized. We’ve reached a point in human development when we can no longer afford to have decision-makers who do not understand technology – whether it is representing a private organization or a government.
Güven Soydan, Head of Product Advertising for Europe, OLX Group
"Using Machine Learning in price optimisation"
OLX Group has centralized its programmatic monetization using machine learning algorithms. We have built an ever changing, adapting and automated floor prices optimizer solution. This talk will be about the challenges, advantages and the results of this innovation.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Doing Mobile Video Right"
• Why video? • Running mobile video ads – key challenges and how to overcome them. • Engaging users with different video formats. That’s right; formats not format! • Hot topic – viewability in mobile video ads. The presentation is about sharing good practices and giving you some tips about delivering high-level user engagement followed by high completion rate and great level of viewability.
Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, Answear
Charlie Pool, Founder, Stowga
"The invisible ‘back-end’ of retail: the supply chain"
Most retailers focus on the ‘front-end’ of their operations - the customer facing bit and how to sell more. However, at the ‘back-end’ of any retail operation is a supply chain. If you’re supply chain is not optimised then no matter what you do at the front-end your business will never be fulfilling its potential. Charlie will talk about how flexible warehousing is revolutionising the supply chain and how that effects every retailer.
14:45

Special Keynote: The Source of Disruption

André Morys, Founder & CEO, Web Arts AG
"The source of disruption"
Most companies envy the disruptive growth of companies like Uber, Amazon or AirBnB but they can’t see toe source of it. André analysed many fast growing organizations and shows an amazing principle behind that growth that most online people oversee. He shows practical examples and an easy to follow framework for growth that is based on a principle that didn’t change in the last 20.000 years: the human mind.
15:30

Focus On: Main Trends in Social Media

Roberto Alvarez, Director of Strategic Accounts, Socialbakers
16:00

Focus On: Innovate with Facebook and Measure Success

Dimitrios Korniotis, Client solutions Manager, Facebook Messenger
"Facebook Messenger"
Build lasting connections and grow your business with Messenger
Vaios Gkitsas, Founder & CEO, Flashchat
"Making Messenger Commerce Mainstream"
.
Mihai Serbanescu, Marketing Science Measurement Partner, Facebook
"Measurement"
Measurement and efficiency across Facebook and Instagram.
17:15

Focus On: Google & Youtube For Performance Marketing

Matz Lukmani, EMEA Product Lead, Attribution & Measurement, Google
Maria Stroe, Measurement & Attribution Specialist, Central Europe, Google
"Actionable Attribution by Google"
Data-driven, the biggest buzzword of digital marketing right now, has always been the core of how we do everything at Google. Let's have a look at the latest data-driven technologies you can use to empower your digital performance - and let's have a look into the future too!
Mădălina Pangrate, Industry Manager, Romania, Youtube
"Youtube for Performance - Turning attention into Action"
Winning companies turn creativity into business value and growth by customizing the message for the media channel they’re using. Come and find out what are Youtube best in class audiences & formats not only to catch the user’s attention, but to also drive performance.
DAY 1, 14th of June 2018
DAY 2, 15th of June 2018
DAY 1, 14th of June 2018
9:00
9:00

FOCUS ON: Health Data is The New Oil

Razvan Vulcanescu, President, Romanian National Health Insurance House
"Digitalization of Health"
The landscape today for Romania and what lies ahead.
Gurhan Zincircioglu, HIMSS Europe Governing Council Member, Izmir Tire Public Hospital
"Patient Safety & Electronic Medical Records "
Gurhan talk will highlight the importance of interoperability and standards in health IT and their impact on patient safety.
Mike O’Neill, MedicaSoft CEO (InfoWold Partner), InfoWorld
"eHealth’s Gatekeeper: Is it Cybersecurity or Interoperability?"
We are currently in the day and age of a booming eHealth economy. As we focus on furthering the building blocks of medical technology, how may one ensure their software is both secure and interoperable? Info World and MedicaSoft discuss the intersection of the two from the perspective of both the European and American medical market.
Bogdan Cioc, Co-Founder & CEO, Live Helix
"De/Centralization and Interoperability – The Big Puzzle"
Healthcare service provider’s Interoperability is the Holy Grail of medical care. Governments in EU have invested important funds in building centralized health data systems, hoping to overcome fragmentation by bringing all data in one place. The centralization approach has proved to be, in many cases, overly complex, prone to performance problems, easy target for attacks and highly controversial from the point of view of personal data protection and data confidentiality. LiveHelix brings a different perspective on data protection and interoperability: can decentralization enable fully transparent, GDPR compliant access to patient data, wherever data may be?
Jaco Oosthuizen, co-founder, YuLife
"Is There Life after Death"
There is a saying that there are only two certainties in life: death and taxes. We all need life insurance, but people do not stand in a queue to get it. But, they will sleep overnight outside the store when the latest gadget comes to market. Life insurance as we’ve known it for the last 2,000 odd years is a misnomer. It’s all about insuring against death and nothing to do with life. Consumers don't really see much value in life insurance and why would they if it only pays out when they die? Insurers are slow to adapt to a fast changing world and insurance is one of the least trusted industries. Can we change this, so that clients actually want to buy insurance and have trust and on-going engagement with their insurance provider? In his presentation, Jaco will make the case that there really is life before death and how lifestyle insurance benefits everyone.
10:30

SPECIAL KEYNOTE: Clinical Virtual Reality. New Way to Reduce Pain and Anxiety

Diane Jooris, co-founder and CEO, Oncomfort
"Clinical Virtual Reality: New Way to Reduce Pain and Anxiety"
Virtual Reality is a booming technology in the game sector… But how can we use this immersive and powerful technology to manage symptoms in medical patients? A Belgian company, Oncomfort, produces the first and sole medical software that allows to efficiently and safely reduce anxiety and pain in perioperative settings, without the need of trained professionals. Evidence-based standardized psychological interventions are delivered through Virtual Reality. More than 1500 patients are currently being enrolled in clinical trials, and intermediate results will be presented. Oncomfort’s solution has been used successfully on more than 3000 patients in 3 continents.
11:00
11:00

Focus On: Digital Interventions and Therapeutics

Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
"Digital Therapeutics, Powered by AI. Are we there yet?"
With all the buzz around digipeudics (digital therpautics), Eugene will discuss the current landscape and what the G4A team sees in the crystal ball.
Daniel Ilinca, VP Engineering, Quick Board
"Quickboard - Agility Management system"
How to use real time data to train and rehab agility, reaction, speed, quickness, coordination, proprioception, and balance. A high-end athlete or even a regular consumer must have real-time feedback to improve or rehab quickness and agility because the flashes of movement are measured in milliseconds. Being accurate is is one of the most critical parts. The next revolution in the industry of motion tracking is upgrading from how to collect data to how to interpret data and what's the next exercise to do in order to improve.
Michael Fergusson, CEO and Founder, Ayogo
"Everything You Think You Know About Gamification is Wrong"
Gamification is not about points and badges and leaderboards. Putting points and badges on top of systems that were not designed to be game-like is like welding wheels on a bicycle; it looks from a distance like it will work, but the results are guaranteed to disappoint. Michael Fergusson (CEO, Ayogo Health Inc). will discuss the fundamental elements of game design and how these crucial building blocks can be used in your experience design project to improve engagement. Ayogo is a recognized global leader in the application of game psychology and social patterning effects to the design of healthcare applications. Their Empower framework has improved health and financial outcomes for healthcare organizations around the world
Ovidiu Popica, Journalist, Stertup Cafe
Dr. Florina Pinte, Medic Primar Cardiologie Intervențională, MedLife
"Prima operație intervențională la inimă cu hologramă din România"
"MedLife face încă un pas în dorința continuă de a susține inovația și de a fi alături de pacienți și prezintă prima operație intervențională la inimă cu hologramă din România. Pentru ca experiența să fie completă, vei avea un moment interactiv unde vei putea urmări cu ajutorul unui device special “inima umană” în miniatură și intervențiile desfășurate asupra ei."
Melania-Gabriela Ciot, Secretary of State​, Ministry of Foreign Affairs
"eHealth - A Romanian and European Perspective"
The state of affairs of Romania's eHealth and future directions inside the European Union.
13:00
13:00

Special Keynote: Digital Health, Beyond Technology

Shawna Butler, Nurse Economist, REshape Innovation Center
"Digital Health, Beyond Technology"
Shawna Butler, in conversation with Lorena Macnaughtan, will discuss women tech, unmentionables in health and the role of nurses as conduit for change in healthcare.
13:30

Focus On: Misconceptions And Misperceptions

Jeffrey Sparr, Co-Founder, PeaceLove
"Create Peace of Mind. A New Approach"
Mental health is invisible and misunderstood, a combination that requires a new approach. Jeff Sparr, Artist and Co-Founder of PeaceLove, shares his journey of using creativity to improve his own mental well-being while setting out to build the first global movement to help billions of people create peace of mind through expressive arts and storytelling.
Carmen Uscatu, President, Dăruiește Viață
"The Hospital of the Future"
The “Dăruiește Viață” Association is building the First Pediatric Oncology and Radiotherapy Hospital in Romania in 30 years, using only donations and sponsorships. This will be the first Oncology hospital built using Western standards, as well as our first digitized hospital. We want to change the concept of a hospital, by providing the patients with a virtual universe where the outside environment is interweaved with the inside, using various modern technologies and gadgets, as well as social and cultural elements that define our world. The digitization will also improve the functioning of the hospital, by making it more cost-effective, identifying technical issues and creating a procedure management system. Last but not least, Bursa de Fericire – the fundraising platform of the “Dăruiește Viață” Association, is the first online platform addressed to companies, where they can fill in the sponsorship form online. Bursa de Fericire is the only online platform that ensures the donations and sponsorships can be traced, by monitoring the shares of each Giver.
Tedy Necula, Inspirational Film & Ads Director / Producer & Speaker, Tedy Necula
"Attitudes, as Exchange Currencies for Misconceptions"
The world is how we see ourselves. Tedy will will hallenge misconceptions, no taboos.
Ksenia Benifand, Former Manager of the Strategic Foresight Unit, Alberta Health (Government of Alberta)
"What is Love?"
Love's capacity to nourish, heal, do good and build resilience is deeply wired into our biology. Love – in its expression of how we relate to one’s self and to others is not passive. It is an active state, can be learned, practiced and shared through vulnerability, deep listening, building trust and communication. Join this session, to hear about the Burning Love Project, an immersive participatory installation showcased at Burning Man and learn more about the project and tools for participation and co-creation of the ritual of love.
Tom Wilson, Personal Trainer, Tom Wilson
"Personal Wellness"
Lessons from a personal trainer and how the digital can support us become healthier and happier.
15:00
15:00

Special Keynote: The Intersection of Art, Technology and Health

Bryan McCormack, Contemporary Artist, Bryan McCormack
"Yesterday/Today/Tomorrow"
An international project on a visual language created, used and interpreted with and for the global refugee population and that can be communicated by every man, woman and child, independently of nationality, education, language or dialect spoken.
15:30

Focus On: Reinvent Health

Paul Keire, Chief Medical Officer, Anatomy Next
"The New Medical School: How do AR/VR/MR Technologies Improve Learning and Clinical Practice "
One of the cornerstones of medicine is anatomy and now in the US it is taught in less than a semester. Some studies show increases in medical error rates due to less time being spent actually learning and understanding how the human body works and is put together. My team is trying to do something about that. We have created apps for every smartphone, interactive digital 3D models that you can study on your laptop or a 2 meter touch screen as a team, use the latest mixed reality headsets to do "a walk through" of the human body, and simulators with which you can test and practice your skills, before practicing on actual patients.
​Christian Rodseth, Managing Director, Janssen, Johnson & Johnson
"Healthcare Digital Solutions - Hacking Health Hackathon Romania, The Most Important Health Hackathon in CEE Region"
"Hacking Health Hackathon (HHH), a Johnson & Johnson initiative implemented with the support of Smart Everything Everywhere (SEE), was the most important health hackathon organized in Central and South Eastern Europe to date organized last year. The general objectives and main outcomes of this project: Offer, for the first time in Romania, a unique, innovative, common platform to shape the future of the digital Romanian healthcare system, while aligning with the priorities in public health and healthcare Brainstorm ideas, create prototypes and even put into practice best solutions with the only scope of identifying digital solutions that could contribute to the development of the health system and bring social-economic benefits for the Romanian citizens and society 132 registered participants, 100 experts with energetic and brilliant minds from all over Romania, 5 Jury - high professionals in IT and medicine/health, 11 Mentors - IT and Health professionals, 21 innovative digital solutions (MVPs) developed, 3 winning projects of 5000 $ each"
Jordi Serrano Pons, Founder and CEO, Universal Doctor
"Chatbots for Global Health: An Amazing Opportunity"
Artificial Intelligence (AI) can be helpful in many fields, particularly in global health. From outbreaks of pandemic diseases to chronic diseases, we are constantly made aware of the current global health challenges facing people around the world today. While many researchers and health workers focus on finding medical cures or preventative solutions to these plights, a growing number of specialists are looking into the power of AI to create a truly “global" health strategy. From a policy and big-picture perspective, we can use AI, big data and predictive analytics to determine what our biggest global health priorities should be to push forward an evidence-based policy approach and efficiently bolster global health in an effort towards achieving the Sustainable Development Goals (SDGs). In low and middle income countries especially, where there has always been a skills and resources gap to meet health needs, the impact of AI could be significant: it could bring medical expertise to literally billions of people with smartphones who have never before had access to any kind of healthcare. One particular aspect of these new technologies, known as chatbots. can help in a much wider and comprehensive dissemination of information and patient education materials to deliver personalized healthcare advice regarding all types of diseases, depending on which are the priority diseases in the patient’s locality (such as infectious diseases like Chagas in Latin America, or diabetes in more affluent nations). Healthcare chatbots can and are being built and trained to help patients, caregivers, parents and doctors to help tackle such public health threats. Doctors could also find the bots helpful in driving campaigns, such for example those to combat antimicrobial resistance (AMR). Chatbots backed by AI, natural language processing, deep learning and other advanced technologies are anticipated to lead to major changes in healthcare, and we should all be a part of this effort. From UniversalDoctor we are launching Chatbots4globalhealth.org in an effort to contribute towards achieving the Sustainable Development Goals (SDGs).
Horia Maior, Research Fellow, Mixed Reality Lab
"An Innevitable Future Technology: A Mental Fitbit (MFB)"
Feedback is valuable for allowing us to improve. While retrospective feedback can help us improve for next time, feedback “in action” can allow us to improve on the go. This talk explores the potential of using Brain Computer Interfaces (BCI) and Physiological Data to track and measure mental workload during critical job scenarios. The impact such technologies may have upon healthcare professionals will also be explored.
17:00
17:00

Special Keyote: Are Patients the Greatest Under Utilised Resource in Healthcare?

Michael Seres, Founder & CEO, 11Health
"Are Patients the Greatest Under Utilised Resource in Healthcare?"
How patients can change the paradigm in healthcare. Why solutions are always delivered to patients instead of co created and co developed and will use his own journey as a patient entrepreneur building a med tech company from his hospital bed to show how healthcare is shifting to an everyone included model of care.
17:30

Focus On: Healthcare Connected

Felix Jackson, Founder, medDigital
"medCrowd: The Instant Messenger for Health and Care"
Messaging apps are the best way to keep in touch with your health or care team, including doctors, nurses, social workers, caregivers, and everyone receiving care. But popular messaging apps don’t protect confidential information to the required standards so private information may not be safe. So, medCrowd keeps everyone in touch while protecting confidential health and care information to the required standards.
Pepita Stringer, PhD Candidate, Horizon
"My Genomic Data"
Increased availability of genomics services magnifies the importance of managing multiple genetic findings. It opens up a space to proactively act for better health, take advantage of medical breakthroughs and personalised medicine. Perhaps, more importantly, it raises questions of deepest significance. What happens when you contemplate your own genomic data, how to make sense of it. Who should decide what results you get, how should it be delivered, by who and when, what about sharing​ it?
Peter Szekeres, co-founder & CEO, Neticle
"Social Media Listening in Pharma - Use-Cases and International Experience"
The presentation will be about pharma use-cases, based on international experiences of 6 years with clients from that industry. The focus will be on how online media analysis can support the corporate decisions and daily processes of these companies, what are the best practices.
Alexandru Balan, Chief Security Researcher, Bitdefender
"When Doctors Become Hackers - Connected Things in Healthcare"
When WannaCry emerged, healthcare was one of the most impacted sectors with hundreds of thousands of systems crippled. To make things worse, hospitals woke up to the fact that they had more than just normal computers disabled when the virus started infecting other types of equipment running Windows. In this talk we’ll explore new challenges brought by the explosive growth of connected things across all industries and healthcare in particular. How would a doctor handle a patient coming in with a hacked hearing aid complaining that they keep hearing Beethoven’s IX’th every now and then’?
Simona Retea, Coordinator of the Paediatrics Day Center, HOSPICE Casa Sperantei
"The Use of Technology in Paediatrics Palliative Care Counselling"
Following last year’s support from ICEEfest and ICEEhealth, HOSPICE Casa Sperantei implemented the pilot project where technology is used to develop abilities and to improve the quality of life for children suffering of a life limiting illness. The presentation will include the strategy of intervention using VR and AR technology, the results and the future development of these pioneering methods of counselling in paediatrics palliative care.
Sylvie Dobrota, Research Associate, Stanford Medicine X
"Everyone Included™: A Sustainable Infrastructure for Health Care Innovation"
Everyone Included™ is a disruptive force in health care that combines unique expertise from all stakeholders to drive innovation and change through openness and experimentation. Sylvie Dobrota, Research Associate at Stanford Medicine X and graduate student in Clinical Research and Epidemiology program at Stanford University School of Medicine, will dive into the framework of Everyone Included, and explain how the principles of mutual respect and collaboration have created a sustainable vehicle for high-impact health care innovation around the world.
Rozalina Lapădatu, President, A.P.A.A.
"Closing Remarks"
The Patient View
Lorena Macnaughtan, ICEEhealth Event Director, iCEE.fest
"Digital Health Today"
A brief on the hottest trends in the digital health landscape today.
19:30
19:30

The iCEE.fest Summer Playground Comedy & Live Music Show

The JEFF LEACH Comedy Show

Jeff Leach, Chief Entertainment Officer, iCEE.fest

Party & Live Music

Arme
Șuie Paparude
The Mono Jacks
DAY 2, 15th of June 2018
10:00

Focus On: Consumer Trends - What You Need to Know to Sell More

Stage Host:

Andrei Radu, CEO & Founder GPeC, GPeC
Norik Selimi, Founder, Pikasa Strategic Insight
"Best practices of Social Media in audience growth"
Norik created a digital consultancy that analyzes digital content performance, especially video and delivers performance feedback to digital media providers as to how to improve their content performance, discoverability and build audience.
10:50

Special Keynote: Customer experience and the 6 human senses

Kate Nightingale, Founder, Style Psychology Ltd
"The Human Way of Shopping"
In this talk consumer psychologist and customer experience expert Kate Nightingale will discuss the new type of shopping, the human-centric shopping. She will explain how people really shop and what brands can do to effectively and authentically influence brand perception and consumer behaviour.
11:30

Focus On: GDPR and Privacy Challenges - Targeting the Right Consumer in a New Era

Chris Hartsuiker, Manager, Privacy & Public Policy, IAB Europe
"GDPR and you: why transparency and consent is a big deal"
Transparency and Consent Framework: an inside look
Romain Gauthier, Founder & CEO, Didomi
"GDPR decrypted - User consent as the new internet currency"
GDPR comes with a lot of constraints but also represents a fantastic opportunity for publishers to regain power and value their user engagement.
12:30

Focus On: Tools and Brilliant Ideas to Generate More Sales

Mariano Gomide de Faria, Founder & CEO, VTEX
"The new role of CEO'S AND CIO'S as leaders of digital transformation in the retail industry. "
We are living in momentous times and on the verge of a great transformation in our society. If the recent Cambridge Analytica scandal implicating Facebook demonstrated anything of importance, it was not that Facebook has a lot of ‘eyes in the sky’. No, the biggest insight was how clueless the congressmen interrogating Mark Zuckerberg were. They appeared to have no understanding of how his business is monetized. We’ve reached a point in human development when we can no longer afford to have decision-makers who do not understand technology – whether it is representing a private organization or a government.
Güven Soydan, Head of Product Advertising for Europe, OLX Group
"Using Machine Learning in price optimisation"
OLX Group has centralized its programmatic monetization using machine learning algorithms. We have built an ever changing, adapting and automated floor prices optimizer solution. This talk will be about the challenges, advantages and the results of this innovation.
Lucjan Exner, Head of Sales CEE&CIS, InMobi
"Doing Mobile Video Right"
• Why video? • Running mobile video ads – key challenges and how to overcome them. • Engaging users with different video formats. That’s right; formats not format! • Hot topic – viewability in mobile video ads. The presentation is about sharing good practices and giving you some tips about delivering high-level user engagement followed by high completion rate and great level of viewability.
Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, Answear
Charlie Pool, Founder, Stowga
"The invisible ‘back-end’ of retail: the supply chain"
Most retailers focus on the ‘front-end’ of their operations - the customer facing bit and how to sell more. However, at the ‘back-end’ of any retail operation is a supply chain. If you’re supply chain is not optimised then no matter what you do at the front-end your business will never be fulfilling its potential. Charlie will talk about how flexible warehousing is revolutionising the supply chain and how that effects every retailer.
14:45

Special Keynote: The Source of Disruption

André Morys, Founder & CEO, Web Arts AG
"The source of disruption"
Most companies envy the disruptive growth of companies like Uber, Amazon or AirBnB but they can’t see toe source of it. André analysed many fast growing organizations and shows an amazing principle behind that growth that most online people oversee. He shows practical examples and an easy to follow framework for growth that is based on a principle that didn’t change in the last 20.000 years: the human mind.
15:30

Focus On: Main Trends in Social Media

Roberto Alvarez, Director of Strategic Accounts, Socialbakers
16:00

Focus On: Innovate with Facebook and Measure Success

Dimitrios Korniotis, Client solutions Manager, Facebook Messenger
"Facebook Messenger"
Build lasting connections and grow your business with Messenger
Vaios Gkitsas, Founder & CEO, Flashchat
"Making Messenger Commerce Mainstream"
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Mihai Serbanescu, Marketing Science Measurement Partner, Facebook
"Measurement"
Measurement and efficiency across Facebook and Instagram.
17:15

Focus On: Google & Youtube For Performance Marketing

Matz Lukmani, EMEA Product Lead, Attribution & Measurement, Google
Maria Stroe, Measurement & Attribution Specialist, Central Europe, Google
"Actionable Attribution by Google"
Data-driven, the biggest buzzword of digital marketing right now, has always been the core of how we do everything at Google. Let's have a look at the latest data-driven technologies you can use to empower your digital performance - and let's have a look into the future too!
Mădălina Pangrate, Industry Manager, Romania, Youtube
"Youtube for Performance - Turning attention into Action"
Winning companies turn creativity into business value and growth by customizing the message for the media channel they’re using. Come and find out what are Youtube best in class audiences & formats not only to catch the user’s attention, but to also drive performance.
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