June, 2020
BUCHAREST, RO
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DAY 1, 13TH OF JUNE 2019

11:00

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

SESSION 1: GROW WITH GOOGLE - THE NEW RULES OF DIGITAL AND PERFORMANCE MARKETING

Google

Jannicka Bock

Director Client Solutions Central Europe

"Leverage machine learning for business growth with Google"

Google

Rowena Marin

Agency Account Manager

"Growth Solution // Predict Intent to Drive Results"
i

Google

Diana Olar

Platforms Partner Manager CEE

"Learnings from top performing companies on Digital Marketing Transformation"
i

Google

Sorin Sfetcu

SEED Manager (Startups, Export & Entrepreneurs Development)

"A.I driven marketing: Next wave of automation in Google Ads"
i
13:30
14:00

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SESSION 2: TRENDING INSIGHTS - UPGRADE YOUR YOUTUBE KNOW-HOW

YouTube

Madalina Pangrate

Industry Manager

"Spotlight on Light TV Viewers digital journey"
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YouTube

Carmen Punga

Industry Manager

"Unskippable stories"
i
15:45
16:00

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SESSION 3: WORKSHOP - ACCELERATE YOUR CREATIVE ADVANTAGE ON YOUTUBE

YouTube

Teodora Patrauceanu

Agency Account Manager

"Accelerate your creative advantage"
i
19:30

VIDEO GAMING & ENTERTAINMENT

NETWORKING & FUN: Drinks, Live DJ's by RedBull and Networking @ The UPGRADE 100 Summer Playground

Prepare for the biggest festival of independent content creators on YouTube, Facebook, Instagram, TikTok and... more. Discover TUBECON Romania by UPGRADE 100 team. Details to follow: www.Tubecon.ro

DAY 2, 14TH OF JUNE 2019

11:00

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

SESSION 1: FACEBOOK, INSTAGRAM AND MORE: KEY UPDATES FROM THE WORLD'S NO. 1 SOCIAL NETWORKING COMPANY

Facebook

Ewa Tumanow

Client Partner CEE

"Driving innovation through culture. Facebook for Social Good."

Facebook

Verity Gill

Marketing Science Lead EMEA

"Measurement as a Mindset"
i

Facebook

Christina Keller

Director of Creative Shop, Central Europe

"Creativity in Instagram Stories"
12:30
13:10

ADVERTISING & MARCOM

DIGITAL CONTENT & ADTECH

SESSION 2: INNOVATION IN CONTENT CREATION, CONSUMPTION AND DISTRIBUTION

The Telegraph

Louise Curtis

Product Manager

"Audio/Voice strategies for publishers"

Waytogrow

Tomasz Musial

VP – Publishers and Programmatic

Nikodem Sarna

Head of International Business Development

"Inovations in content monetization"

Hearst Magazines

Simona Zanette

Digital Director

"ONE HEARST: Where Technology meets business"
i

Gazzetta dello Sport

Gianluca Varano

Head of digital

"Content 360 strategies for publishers"

Globalwebindex

Jason Mander

Chief Research Officer

Chase Buckle

Trends Manager

"Understanding the Global Digital Landscape: Key media and social media trends"

Bannersnack

Robert Katai

Marketing Manager

"The Future Of Podcasting and Audio Content"
15:15
15:30

DISRUPTIVE INNOVATION

DIGITAL CONTENT & ADTECH

LIVE-ON-STAGE EXPERT FOCUS GROUP: THE DISRUPTION OF DIGITAL CONTENT MONETIZATION

A new spectacular format where multi-disciplinary experts are also part of the audience and they will try predict, in 5 minutes each, how they see the future of content monetization in an era where the global giants are winning 80%+ out of the total advertising budgets.


A full insights report to be issued after this live-on-stage experts panel that will focus on challenges and solutions for each.
Host:

Republica.ro

Claudiu Pândaru

Founder


Guests:

IZIdata

Silvia Luican

Founder


Alexandra Hash


BRAT

Arina Ureche

General Director


PRO TV

Andrei Bereanda

Head of digital


Universal Mccann

Mihai Trandafir


Inclusiv

Stefan Mako

Journalist


IAB Europe

Constantine Kamaras

Co-founder & Chairman Emeritus

20:30

VIDEO GAMING & ENTERTAINMENT

STANDUP COMEDY NIGHT with Jeff Leach on UPGRADE Stage 1

Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...

Upgrade 100

Jeff Leach

Chief Entertainment Officer

21:30

VIDEO GAMING & ENTERTAINMENT

FAREWELL DRINKS AND NETWORKING in The UPGRADE 100 Summer Playground

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