June, 2020
BUCHAREST, RO
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DAY 1, 13TH OF JUNE 2019

09:00

OPENING: GOOD MORNING, UPGRADE 100 NATION!

Upgrade 100

Jeff Leach

Chief Entertainment Officer

"Yo, Upgrade Nation! Are you ready?"

Upgrade 100

Dragos Stanca

Founder

"Why we "killed" iCEE.fest? The UPGRADE 100 vision"
09:30

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 1: KEY TRENDS IN 2019. WHAT TO EXPECT IN 2020 AND BEYOND.

Key takeaway: what to expect from this year's festival. How technology is changing all the rules and what to expect from the future?
Host:

IAB Europe

Constantine Kamaras

Co-founder & Chairman Emeritus


Guests:

Google

Jannicka Bock

Director Client Solutions Central Europe


Verizon Media

Mick Loizou

Director, Product Marketing and Demand Strategy


ex-CEO XPRIZE

Marcus Shingles

Entrepreneur


The Telegraph

Louise Curtis

Product Manager

10:00

DISRUPTIVE INNOVATION

SPECIAL KEYNOTE: "Uber Yourself Before you get Kodak’ed“

ex-CEO XPRIZE

Marcus Shingles

Entrepreneur

"Linear to Exponential Thinking"
i
10:45
11:00

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SPECIAL KEYNOTE: THE MAGICAL SCIENCE OF STORYTELLING

Check David's fantastic TEDx talk bellow, as a warm-up ;)

Professional Speaker

David JP Phillips

"THE MAGICAL SCIENCE OF STORYTELLING"
i
11:50

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

SESSION 2: THE NEW RULES OF BRANDING, MARCOM & EFFICIENT CREATIVITY

Ykone

Olivier Billon

Founder

"Influencer marketing in the vanity era"

3 colors

Flavilla Fongang

Managing Director

"How to use neuromarketing in technology to attract and convert more effectively"
i

HashMark #creative

Jure Pozun

Co-Founder

Niko Klansek

Co-Founder

"New Order in Communication for the 4th Industrial Revolution"
i

Verizon Media

Gaetan Belaud

Senior Director, EMEA Sales

Veronica Ortolani

Senior Marketing Manager

"Transforming the journey"
i
13:20
13:30

ADVERTISING & MARCOM

SPECIAL KEYNOTE: UPGRADING DIGITAL EXPERIENCE - THREE INSIGHTS FROM POSITIVE PSYCHOLOGY

Syzygy | London College of Fashion

Paul Marsden

Consumer Psychologist

"Upgrading Digital Experience - Three Insights from Positive Psychology"
i
14:25

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 3: NEW STRATEGIES AND OUT-OF-THE-BOX IDEAS IN A NEW WORLD, REDEFINED BY TECHNOLOGY

Facebook

Christina Keller

Director of Creative Shop, Central Europe

"Pitch. Play. Plunge: Exponential Ideas"

LinkedIn

Sepideh Dundon

Partner Manager EMEA

"B2B Trends for the Contrarian Marketer"
i

Hubspot

Scott Tousley

Growth & User Acquisition

"Marketers Are Selfish... And It's Killing Your Growth"
i

Project Agora

Alex Karageorgis

Managing Director

"Is Winter Coming for Digital Publishing?"

Playbuzz

Yael Shafrir

VP of International Partnerships

"What is the one thing people worldwide care about the most? Themselves!"
i

Accenture Interactive

Christian Harris

Senior Manager

"People buy culture.. not (only) products. The bridge from customer to human experience"
i

Waze

Thomas Barthuel

Head of EMEA Strategy & New Markets Business Development

"The Latest Updates from Waze"
16:40
16:45

CREATIVITY & EXPERIENTIAL

SPECIAL KEYNOTE: WHERE DO IDEAS COME FROM? 5 PLACES TO LOOK FOR YOUR NEXT CREATIVE BREAKTHROUGH

Serviceplan

Myles Lord

Managing Creative Director

"UNLOCKING THE BRIEF: 5 Places to start searching for your next creative breakthrough."
i
17:15

DISRUPTIVE INNOVATION

SPECIAL UPDATE: A GAME CHANGER - FACEBOOK ENTERS THE CRYPTO CURRENCY MARKET

101 Blockchains

Aviv Lichtigstein

CEO & Founder

"Facebook plans June 18th cryptocurrency debut. Here’s what you need to know."
17:45

DISRUPTIVE INNOVATION

VIDEO GAMING & ENTERTAINMENT

SESSION 4: VIDEO GAMING and THE DISRUPTION OF ENTERTAINMENT

RGDA

Catalin Butnariu

President

"Video Games: The Potential of Emerging Countries In a Market Bigger Than Music And Movies."
i

Graham McAllister

Games UX Consultant

"A Manifesto for Evidence-based Game Development."
i

ESL

Martin Kadinov

Regional Manager SE Europe

"Esports - the choice of sports entertainment for 300 million people globally. Learn the important facts and how to benefit from the emerging opportunities."
i

11bit Studios

Patryk Grzeszczuk

Marketing Director

"Video games: Tell stories that matter"
19:00

DIGITAL CONTENT & ADTECH

VIDEO GAMING & ENTERTAINMENT

SPECIAL KEYNOTE: HOW TO REACH 6.3 MILLION SUBSCRIBERS ON YOUTUBE

Youtuber

Matthew Santoro

"Mindfulness and the Creative Space"
i
19:15

VIDEO GAMING & ENTERTAINMENT

TUBECON ROMANIA: The Official Launch

Discover how media is changing and why Tubecon is a unique opportunity for the brands to connect with the new generation. Tubecon is an European movement of independent video creators and it will be launched in Romania in April 2020. A new project Made by the UPGRADE 100 team. www.Tubecon.ro
Host:

Upgrade 100

Smaranda Heroiu

Executive Director

"The Change makers. How influencers can produce impact"

Guests:

Tubecon International

Risto Kuulasmaa

Co-Founder


Google

Dan Oros

Head of Marketing Romania


Viral Studios

Mihai Alexandru Hash

Founder


Hit Yourself

Florin Grozea

Founder


Digital Communication Network

Artur Gurau

President

19:45

VIDEO GAMING & ENTERTAINMENT

NETWORKING & FUN: Drinks, Live DJ's by RedBull and Networking @ The UPGRADE 100 Summer Playground

DAY 2, 14TH OF JUNE 2019

09:00

DISRUPTIVE INNOVATION

SPECIAL SESSION: A MORNING WITH THE GLOBAL AMBASSADOR OF "SINGULARITY UNIVERSITY"

Watch Salim live-on-stage at TED - as a warm up...

IMPORTANT: To avoid a crowded room, please CONFIRM your participation HERE

Singularity University

Salim Ismail

Co-Founder

"Disruptive Convergence"
i
10:15

DISRUPTIVE INNOVATION

DEBATE and Q&A: PREDICTIONS ON HOW THE WORLD IS BEING REDESIGNED BY TECHNOLOGY

Our star speaker of the day and the audience in an open debate - moderated by the famous Romanian journalist Andreea Esca - about the bright and the dark side of technology. Watch Salim Ismail's EXCLUSIVE message for UPGRADE 100:
Host:

PRO TV

Andreea Esca

Journalist


Guests:

Singularity University

Salim Ismail

Co-Founder

10:45
11:30

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 1: REBOOT YOUR BRAIN and RETHINK EVERYTHING

FJORD

Ashley Benigno

Group Director

"Trends and humanity in the digital era"

IMMOFINANZ AG

Christian Traunfellner

Head of myhive offices

"The offices of the future - about hives, work spaces and communities"

Genius Steals

Faris Yakob

Co-Founder & Creative Strategist

Rosie Yakob

Co-Founder

"The Gemini Agenda"
i

Vaynermedia

Patrick Givens

VP, Head of VaynerSmart

"LISTEN UP! The Superpower of Modern Marketing"
i

AdVerif.ai

Or Levi

Senior Data Scientist

"Good VS Malicious AI: Deep-Fakes, Shallow-Fakes and AI to Help Catch Them"
i
13:15

DISRUPTIVE INNOVATION

SPECIAL KEYNOTE: INVESTING IN THE EXPONENTIAL ERA

Matthew Griffin, award winning Futurist working between the dates of 2020 and 2070, is described as “The Adviser behind the Advisers” and a “Young Kurzweil”. Check this presentation, as a warm-up for UPGRADE 100.

311 Institute

Matthew Griffin

CEO

"Disruption of life by tech"
13:55
14:50

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 2: THE NEW RULES OF BRANDING AND EFFICIENT CREATIVITY

Jungle Creations

Jonathan Kitchen

Commercial Director

"Welcome to the jungle!"

YouTube

Madalina Pangrate

Industry Manager

"How to measure your Brand on YouTube"
i

The & Partnership London

Dave Bedwood

Creative Partner

"Tech-enabled Creativity"

Coca Cola Company

Quinn Donato

Connections Marketing Manager CEE

"Content strategies for brands"

MullenLowe Profero

Peter Moody

Managing Director Mullen Lowe Profero London

Rob Collins

Global Head of Strategy

"10 forces that will shape brands in the 2020s"
i

TBWA Helsinki

Umberto Onza

Lead Innovation Designer

Juhana Hokkanen

Head of Creative Technology & Partner

"Disruption = Marketing through Innovation"
i
17:10
17:40

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 3: THE SPECTACULAR WORLD OF VR/AR/MR and EXPERIENTIAL MARKETING

Concept Factory London/Bucharest

Adrian Posteuca

Founder

"The state of VR/ AR"

PwC UK

Jeremy Dalton

Head of VR/AR

"THE POWER OF VR / AR"
i

Glitch Studios

Sami Hamid

VR Producer

"Maturing VR for enterprise - Adding critical value for organisations through VR enterprise solutions"
i

Happy Finish

Daniel Cheetham

Global CEO

"The best of VR and AR"

KEMOSABE

IRV

Co-Founder & Creative Strategist

"A SINGLE MOMENT IN TIME"
i

Unit9

Tom Sacchi

Co-Founder & Creative Partner

"Updates from the production company of 2019 (AdAge)"

WildBytes

Laia Zanon

Film & Creative Producer

"Disruptive Experiential Design through technological innovation."

Somewhere Else

Christophe Mallet

Co-Founder

"Training for the Future & The Future of Training"
i
20:30

VIDEO GAMING & ENTERTAINMENT

STANDUP COMEDY NIGHT with Jeff Leach

Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...

Upgrade 100

Jeff Leach

Chief Entertainment Officer

21:30

VIDEO GAMING & ENTERTAINMENT

FAREWELL DRINKS AND NETWORKING in The UPGRADE 100 Summer Playground

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