13–14 JUNE
BUCHAREST, RO
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DAY 1, 13TH OF JUNE 2019

10:45

INTRO: GET READY FOR A SPECTACULAR DAY

A full day of key insights from global experts to learn how to amplify your creative output and improve the results of your advertising campaigns. Presented by Thinkdigital.

Digital Communication Network

Artur Gurau

President

11:00

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

STARTUPS & INVESTMENTS

WORKSHOP 1: Paid Attention: Advertising in an ADD economy

Genius Steals

Faris Yakob

Co-Founder & Creative Strategist

Rosie Yakob

Co-Founder

"Paid Attention: Advertising in an ADD economy"
12:00

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

STARTUPS & INVESTMENTS

WORKSHOP 2: The 7 Sins of Marketers

Recruitee

Ferdinand Goetzen

Chief Growth Officer

"The 7 Sins of Marketers"
i
13:00

CREATIVITY & EXPERIENTIAL

WORKSHOP 3: Disruption in Creativity

TBWA Helsinki

Juhana Hokkanen

Head of Creative Technology & Partner

Umberto Onza

Lead Innovation Designer

"The Ways To New"
i
14:00
14:30

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

WORKSHOP 4: Conversion Marketing Seminar

CONVERSIONISTA

John Ekman

Founder & CEO

"How to set up an experimentation program."
i
15:30

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

WORKSHOP 5: Growth and user acquisition

Hubspot

Scott Tousley

Growth & User Acquisition

"Growth hacks and user acquisition"
i
16:30

ADVERTISING & MARCOM

STARTUPS & INVESTMENTS

WORKSHOP 6: How you can grow using PR tricks based on data

PR Hacker

Ben Kaplan

Founder

"Workshop for startups on how they can grow using PR tricks based on data"
19:30

VIDEO GAMING & ENTERTAINMENT

NETWORKING & FUN: Drinks, Live DJ's by RedBull and Networking @ The UPGRADE 100 Summer Playground

DAY 2, 14TH OF JUNE 2019

10:30

ADVERTISING & MARCOM

WORKSHOP: How to use LinkedIn to reach your business objectives

LinkedIn

Sepideh Dundon

Partner Manager EMEA

"LinkedIn Marketing Solutions"

Httpool

Sarunas Sakalauskas

Global Lead

"LinkedIn Campaigns Best Practise"

HTTPOOL Romania

Bianca Vlaston

Country Manager

"LinkedIn in Romania"
11:45
12:00

ADVERTISING & MARCOM

eCOMMERCE & RETAIL

WORKSHOP: Facebook Marketing Partners (FMP) Academy & Networking Event

FMP Academy is the first event in CEE dedicated exclusively on Facebook Marketing Partners. Access is granted based on prior approval - if you already have a Full Festival or Day Pass.


Focusing on the emerging needs implied by mobile disruption in Creative, Measurement, Messaging and Vertical-Specific marketing, the FMP Academy aims to educate the CEE marketing ecosystem on the growth opportunities offered by FMPs and ignite new strategic partnerships that will generate business value in a mobile-first world.


The event will be most valuable for people, working in the following roles within advertisers, creative and media agencies:


- Business development leads/partnership leads

- (Digital) Strategists

- Digital Leads

- Client leads

- Sr. Social consultants


The FMP academy will focus on 4 different areas: Creative, Measurement, Messaging & Vertical Specific solutions. In order to get the most out of each session you can see a quick summary of each FMP session to help you choose which sessions you’d like to attend in advance.


REQUEST ACCESS HERE: iceefest.com/FMPAcademy

Facebook

Vangelis Kovaios

Client Solutions Manager, CEE

"Introduction"

Facebook

Florian Will

Partner Solutions Lead, Central Europe

"Messaging – Meet the Partners"

Appsflyer

Katerina Greenstein

Partner Development Manager

"Driving growth through independent measurement"
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Smartly

Ausrine Cebatore

Business Development lead CEE & Nordics

"The future of creativity in an automated world"
i

Shuttlerock

Jonny Mole

SVP, Head of Partnerships

"Scaling world-class creative, in a mobile first world"
i

Spirable

Laura Byrne

New Business Executive

"Personalized Video at Scale"
i
20:30

VIDEO GAMING & ENTERTAINMENT

STANDUP COMEDY NIGHT with Jeff Leach on UPGRADE Stage 1

Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...

Upgrade 100

Jeff Leach

Chief Entertainment Officer

21:30

VIDEO GAMING & ENTERTAINMENT

FAREWELL DRINKS AND NETWORKING in The UPGRADE 100 Summer Playground

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