- New top speaker confirmed for iCEE.fest: UPGRADE 100. Chartered psychologist specialising in consumer behaviour, wellbeing and technology, certified CX professional experienced in Design Thinking, researcher, writer and speaker, Dr. Paul Marsden is head of Digital Insight at SYZYGY Group.
He also works across WPP agencies in marketing communications, and for Brand Genetics Ltd in product innovation. He blogs at Digital Intelligence Today, the consumer psychology resource for digital marketers. Some of his more recent clients count LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government.
For the past couple of years he has been lecturing on the psychology of fashion at the business school of the London College of Fashion, where he researches the peculiar phenomenon of “enclothed cognition” – the impact that the clothes we wear have on our performance.
“My job is simple. I help marketers understand what people want to see, hear, feel and buy” Paul Mardsen
Fellow of the Royal Society of Arts, Dr. Marsden is specialized in the psychology of happiness; the science and practice of improving human wellbeing in which he believes brands play a major role.
Paul Marsden: What the ?#%& is Content Marketing?
We can define Content Marketing as the use of publishing channels instead of advertising channels to achieve marketing goals. And yes, CM has been heralded as the future of digital marketing.
And because many are wondering what exactly is Content Marketing, Paul Marsden has decided to answer these major questions: Why does it matter? How does it work, and who is doing it right?
The answers, in the video below:
With a PhD in online psychological research techniques in his pocket, here are some details about Paul’s background:
- Paul is a certified Net Promoter® associate
- He is the Co-founder of two successful marketing services agencies (Spheeris, Brainjuicer)
- Marsden has also authored a number of publications including the successful business book “Connected Marketing“
- He is currently researching his next book, ‘The Uberfication of Everything’
Paul also runs online communications courses for brands and organizations through Pinnacle Training, and is a regular media commentator and conference speaker on consumer and digital trends.
“I believe that the biggest digital disruption is the one happening in our heads, as technology transforms our identity, experiences, dependencies and relationships” Paul Mardsen
A special project: Digital Wellbeing
Sponsored by WPP digital agency, SYZYGY, Digital Wellbeing is headquartered in London, and run by Dr. Paul Marsden.
In a world full of polemics, this project seeks to offer a balanced coverage of scientific research into the impact of digital technology on our wellbeing.
“Our goal is to summarize key findings from scientific research, interviews with experts, coverage of recently published books, and curated content from across the web”
Some of Paul’s latest articles from the platform:
More insights on Content Marketing & Consumer Behavior from Dr. Paul Marsden @ iCEE.fest: UPGRADE 100.