13–14 JUNE
BUCHAREST, RO
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Sorin Sfetcu


Google

SEED Manager (Startups, Export & Entrepreneurs Development)

I've been involved in the digital world since 2012 working mostly on the agency side but also on the client side and now with Google.  

I started as an intern for one of the most important digital agencies in the country and worked my way up to managing director for the local branch of one of the top performance agencies in the world, iProspect. Then I joined Vodafone where I built the Performance & Analytics team before joining Google 1 year later. 

During the last 3 years I delivered digital marketing trainings to over 3.000 people as a trainer for Grow with Google.

My expertise includes multi-channel performance marketing strategies, conversion optimization for websites and mobile apps, web analytics and e-mailing strategies. 

I have extensive experience with both B2C and B2B in telecom, banking, beauty products, e-commerce and FMGC. 

Over the years I worked with both major tech stacks: Adobe (Analytics, Target, DMP) and Google (Ads, Analytics, DV360, Search 360, Tag Manager).